Flyhugz Neck Pillow
FailShoppers spend only $26K a year here, so Flyhugz Neck Pillow is a Fail.
- Flapen Score
- 41 / 100Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 4841
- Market size
- £26K/yr19K searches / yr
- 90-day growth
- -28.9%search demand this quarter
- Competition
- 59%top-5 click share · 11 brands · 17 sellers
Flapen Score
Flyhugz Neck Pillow against its category
The dotted line is the Fashion average. Past it, Flyhugz Neck Pillow is stronger. Inside it, weaker.
Market
The Flyhugz Neck Pillow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flyhugz Neck Pillow 19K times last year and spent an estimated £26K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Nov. Flapen scores it 41 out of 100, a Fail.
01 · Demand
4.1% of searches ended in a purchase last week.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- -28.9%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £26Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- ostrich pillow12K searches a year
02 · Price
A sale here is worth £34.07.
Listings sell for £34.07 on average, from £10.29 to £74.62. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £34.07 that is £0 to £3K a year per listing.
- Average price
- £34.07inside the $15 to $100 sweet spot
- Price range
- £10.29–£74.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 3.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #187 within Luggage & Travel Gear. It carries 3,293 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #187in Luggage & Travel Gear
- Average rating
- 4.13 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,293per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Flyhugz Neck Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ostrichpillow Go Neck Pillow - Premium Memory Foam Travel Pillow 360 Ergonomic Design Asymmetrical Sides Travel Bag Included Washable Modal Cover
- Price
- £54.51
- Rating
- 4.0/5
- Reviews
- 2,930
- Age
- 3y ago

Ostrichpillow Go Neck Pillow - Premium Memory Foam Travel Pillow 360 Ergonomic Design Asymmetrical Sides Travel Bag Included Washable Modal Cover
- Price
- £54.85
- Rating
- 4.0/5
- Reviews
- 2,930
- Age
- 8y ago

Purecas 360 Memory Foam Travel Pillow for Adults | Adjustable Neck Support for Long Flights Train & Car Journeys | Includes Carry Case Eye Mask & Ear Plugs for Complete Travel Comfort(Light Grey)
- Price
- £13.48
- Rating
- 3.9/5
- Reviews
- 22
- Age
- 10mo ago

SnoozEasy Travel Pillow for Adults | Memory Foam 360 Degree Neck Support with Removable Pillow Case | Includes Travel Bag Eye Mask and Ear Plugs | Dark Grey | UK Brand
- Price
- £17.66
- Rating
- 4.5/5
- Reviews
- 1,018
- Age
- 2y ago

Ostrichpillow Go Neck Pillow - Premium Memory Foam Travel Pillow 360 Ergonomic Design Asymmetrical Sides Travel Bag Included Washable Modal Cover
- Price
- £55.19
- Rating
- 4.0/5
- Reviews
- 2,930
- Age
- 2y ago
Trending
90-day click momentum
Vutlace Travel Pillow with Hood 360 Memory Foam Neck Pillow Set Orthopedic Pillow Travel Essentials for Flying Kit with 3D Contoured Sleep Mask Head & Neck Relief Earplugs and Mesh Bag (Grey)
- Price
- £15.20
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 4mo ago

Proglobe Luxe Memory Foam Travel Neck Pillow for Airplanes Compact Neck Cushion for Long Flights with Organic Cotton Cover Chin Support and Compression Bag Lightweight Travel Accessory Ash Black
- Price
- £27.41
- Rating
- 4.1/5
- Reviews
- 254
- Age
- 10mo ago

Purecas 360 Memory Foam Travel Pillow for Adults | Adjustable Neck Support for Long Flights Train & Car Journeys | Includes Carry Case Eye Mask & Ear Plugs for Complete Travel Comfort(Light Grey)
- Price
- £13.48
- Rating
- 3.9/5
- Reviews
- 22
- Age
- 10mo ago

Proglobe Travel Pillow Memory Foam Neck Pillow Set Orthopedic Pillow Travel Essentials for Flying Kit with 3D Contoured Sleep Mask Earplugs and Luxury Mesh Bag (Dark Grey)
- Price
- £17.34
- Rating
- 4.3/5
- Reviews
- 5,133
- Age
- 2y ago

Lecxin Three-piece Adjustable Travel Neck Pillow Made of Memory Foam Cotton Neck Support Pillow Foldable U-shaped Snap Neck Pillow Practical Ergonomic Travel Pillow pink
- Price
- £10.29
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 2y ago
Newest
by launch date
Vutlace Travel Pillow with Hood 360 Memory Foam Neck Pillow Set Orthopedic Pillow Travel Essentials for Flying Kit with 3D Contoured Sleep Mask Head & Neck Relief Earplugs and Mesh Bag (Grey)
- Price
- £15.20
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 4mo ago

Ostrichpillow Embrace Heating Pad Wearable Heating Pad for Menstrual Cramps and Back Pain 3 Heat Settings Portable and Rechargeable Slim and Lightweight Unnoticeable Under Clothes
- Price
- £74.62
- Rating
- 3.8/5
- Reviews
- 32
- Age
- 7mo ago

Purecas 360 Memory Foam Travel Pillow for Adults | Adjustable Neck Support for Long Flights Train & Car Journeys | Includes Carry Case Eye Mask & Ear Plugs for Complete Travel Comfort(Light Grey)
- Price
- £13.48
- Rating
- 3.9/5
- Reviews
- 22
- Age
- 10mo ago

Proglobe Luxe Memory Foam Travel Neck Pillow for Airplanes Compact Neck Cushion for Long Flights with Organic Cotton Cover Chin Support and Compression Bag Lightweight Travel Accessory Ash Black
- Price
- £27.41
- Rating
- 4.1/5
- Reviews
- 254
- Age
- 10mo ago

Omana Travel Pillow Ergonomic Memory Foam Neck Pillow for Travel Compact & Adjustable Flight Pillow with Eye Mask Ear Plugs and Storage Bag (Light Gray)
- Price
- £14.54
- Rating
- 3.9/5
- Reviews
- 26
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
17
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
59%
Top 20: 96%
Open market
8%
- OSTRICH PILLOW61%
- Proglobe9%
- Purecas8%
- SnoozEasy6%
- Lecxin4%
- Maliton3%
- Open — no brand owns it (5 brands, 8%)
Demand
Flyhugz Neck Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 1.7×
Search terms
Top Flyhugz Neck Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ostrich pillow12K/yr
- flyhugz neck pillow2K/yr
- ostrich travel pillow3K/yr
- flyhugz1K/yr
- flyhugz travel pillow547/yr
Reviews and returns
What reviews say buyers love and hate about Flyhugz Neck Pillow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I'm just disappointed that it wasn't fit for purpose
Too small
too big
Not comfortable
Cosy sleepy head
was very uncomfortable
Not supportive
doesnt seem to support much
Not much support
Poor quality
No better than the usual ones everywhere
It's ok not the best
The Velcro does not even close
Velcro did not hold
when the Velcro part isnt put quite right
Love
Very comfortable
So comfortable and easy to use
great support comfortable very happy
Good quality for travel and at home
Excellent product
looks well made
Brilliant cushion for long flights
comfortable pillow
this allows me to cuddle it in a comfy position, relax and sleep without the constant back, neck or hip pain; no knees jammed against the seat in front or shins rubbed by the bottom of the seat
I fell asleep within minutes
Definitely helped me sleep
Sleep easy on the go
worth it
Good value for money
Good value
Return
3.2% Return rate 33% Fixable by listing
Not comfortable
Cosy sleepy head
was very uncomfortable
I'm just disappointed that it wasn't fit for purpose
Too small
too big
Not supportive
doesnt seem to support much
Not much support
Poor quality
No better than the usual ones everywhere
It's ok not the best
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flyhugz Neck Pillow questions
Answered from the same tracked data.









