Fluffy Pyjamas Women
FailDemand is soft, at -63.0% this quarter, so Fluffy Pyjamas Women is a Fail.
- Flapen Score
- 47 / 100Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 4847
- Market size
- £15K/yr199K searches / yr
- 90-day growth
- -63.0%search demand this quarter
- Competition
- 17%top-5 click share · 39 brands · 47 sellers
Flapen Score
Fluffy Pyjamas Women against its category
The dotted line is the Fashion average. Past it, Fluffy Pyjamas Women is stronger. Inside it, weaker.
Market
The Fluffy Pyjamas Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fluffy Pyjamas Women 199K times last year and spent an estimated £15K. The top 5 brands take 46% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -63.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.
- Searches, last 12 months
- 199K
- Growth, 90 days vs prior 90
- -63.0%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £15Ka year
- Peak month
- December30.1× the quietest month
- Top search term
- fluffy pjs39K searches a year
02 · Price
A sale here is worth £14.60.
Listings sell for £14.60 on average, from £4.97 to £30.03. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £14.60 that is £0 to £1K a year per listing.
- Average price
- £14.60under the $15 to $100 sweet spot
- Price range
- £4.97–£30.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 36.0% of listings are out of stock. The average listing ranks #657 within Nightwear, Lingerie & Underwear. It carries 943 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 71%
- Out of stock, average day
- 36.0%
- Average rank
- #657in Nightwear, Lingerie & Underwear
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 943per listing
- Listings tracked
- 116
04 · Newcomers
Amazon counts 0 of last year's 47 launches as successful.
47 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 47
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Fluffy Pyjamas Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Daisy Dreamer Womens Shimmer Fleece Pyjamas Fluffy Soft Hooded Twosie Pyjama Set Size 8-22 LN769 Small (8-10) Grey
- Price
- £20.61
- Rating
- 4.5/5
- Reviews
- 1,142
- Age
- 7y ago
Camille Womens 2-Piece Super Soft Pyjama Set | Warm Thick Fleece Full Length PJ Set Top & Bottoms | Long Sleeves & Elastic Waist | Luxury Feel Comfy Fluffy Loungewear for Women | Pink & White 14-16
- Price
- £24.74
- Rating
- 4.7/5
- Reviews
- 692
- Age
- 3y ago
eBoutik - Womens Teddy Fluffy Supersoft Sherpa Twosie Pyjama Set - Ladies Summer Sleepover Loungewear UK Size 8 (Purple (S)) 10-12
- Price
- £10.84
- Rating
- 4.4/5
- Reviews
- 263
- Age
- 3y ago
KATE MORGAN Womens Pyjamas Warm Fleece PJ for Women Sets Pjs S-XL | Soft Twosie Pyjama Set for Ladies Gifts for Her M Blue Star
- Price
- £10.33
- Rating
- 4.5/5
- Reviews
- 1,804
- Age
- 11mo ago
Womens Fleece Pyjamas Set Flannel Soft Twosie Pyjama Sets Hearts Winter Warm Pajamas Fluffy Loungewear Faux Fur Sherpa Fuzzy Pjs Nightwear Comfort Loose 2 Piece Outfit Ladies Thick Plush Pajamas Sets
- Price
- £12.02
- Rating
- 4.1/5
- Reviews
- 20
- Age
- 1y ago
Trending
90-day click momentum
RONGTAI Womens Winter Fleece Pajama Set High-Neck Leopard Print Loungewear Soft White Thermal Sleepwear with Pockets Leopard Gray XXL
- Price
- £16.94
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 9mo ago
RONGTAI Womens Winter Fleece Pajama Set High-Neck Leopard Print Loungewear Soft White Thermal Sleepwear with Pockets Leopard Gray M
- Price
- £15.17
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 9mo ago
KATE MORGAN Womens Pyjamas Warm Fleece PJ for Women Sets Pjs S-XL | Soft Twosie Pyjama Set for Ladies Gifts for Her M Blue Cloud
- Price
- £10.44
- Rating
- 4.5/5
- Reviews
- 1,804
- Age
- 11mo ago
KATE MORGAN Womens Pyjamas Warm Fleece PJ for Women Sets Pjs S-XL | Soft Twosie Pyjama Set for Ladies Gifts for Her M Blue Star
- Price
- £10.33
- Rating
- 4.5/5
- Reviews
- 1,804
- Age
- 11mo ago
eBoutik - Womens Teddy Sherpa Pyjama Set Fluffy Fleece Loungewear Twosie Soft Warm Sleepwear Set Cosy Home Wear Size 8 (Grey (S))
- Price
- £18.88
- Rating
- 4.4/5
- Reviews
- 263
- Age
- 3y ago
Newest
by launch date
Famulily Womens Fleece Pyjamas Sets Lounge Wear Pjs for Women UK Fluffy Plush Autumn Winter Thermal 2 Piece Outfits Plaid Nightwear Pink L
- Price
- £14.31
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 8mo ago
RONGTAI Womens Winter Fleece Pajama Set High-Neck Leopard Print Loungewear Soft White Thermal Sleepwear with Pockets Leopard Gray XXL
- Price
- £16.94
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 9mo ago
RONGTAI Womens Winter Fleece Pajama Set High-Neck Leopard Print Loungewear Soft White Thermal Sleepwear with Pockets Leopard Gray M
- Price
- £15.17
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 9mo ago
Womens Plush Winter Pajamas Set - High Neck Leopard Print Loungewear Soft White Thermal Sleepwear with Pockets XL
- Price
- £12.16
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 9mo ago
Slumber Hut Grey Borg Womens Snuggle Fleece Twosie Pyjamas Cosy Round Neck Novelty Adults Two Piece PJs Set for Women 34B2225 Blue Small
- Price
- £12.44
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 17% of clicks. An open shelf where new products get seen.
Brands
39 rising
Sellers
47
Top-5 brand share
46%
Top 20: 89%
Top-5 click share
17%
Top 20: 46%
Open market
48%
- KATE MORGAN18%
- RONGTAI8%
- eBoutik8%
- Slumber Hut6%
- Famulily6%
- Daisy Dreamer6%
Demand
Fluffy Pyjamas Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 30.1×
Search terms
Top Fluffy Pyjamas Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fluffy pjs39K/yr
- fluffy pyjamas26K/yr
- fluffy pjs women26K/yr
- fluffy pajamas9K/yr
- fleece pjs for women8K/yr
- winter pyjamas6K/yr
- fleece pjs8K/yr
- ladies fluffy pyjamas13K/yr
- warm pyjamas4K/yr
- fleece loungewear women11K/yr
Reviews and returns
What reviews say buyers love and hate about Fluffy Pyjamas Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The size is not good
more like a large
Small
Cheap
Not the best quality
Poor quality and one side of the hoodie was cut too short
they arrived with half the seam on the leg not sewn
coming apart at the seams after very little wear
Falling apart
Had theses 1 day and they ripped
Did not like feel of material of pj
Secondly, the material is not nearly half as nice as it's shown in the photo
Love
Lovely warm and comfy pyjamas, good quality and value for money
Really cosy and warm pyjamas, love the colour n material
Nice and warm
Brilliant quality
Excellent product
Absolutely Fabulous
Looks great, and it's super soft to the touch
Soft and comfortable
Lovely soft material
so comfortable
Comfortable to wear
These PJ's are SO comfortable
Great fit
size is true to fit
perfect sized
Return
2.4% Return rate 69% Fixable by listing
The size is not good
more like a large
Small
Cheap
Not the best quality
Poor quality and one side of the hoodie was cut too short
Did not like feel of material of pj
Secondly, the material is not nearly half as nice as it's shown in the photo
Big hole near the cuff
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fluffy Pyjamas Women questions
Answered from the same tracked data.