Fluffy Pyjamas Women

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -63.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months

199K

Growth, 90 days vs prior 90

-63.0%

Conversion, latest week

0.5%

Market size, estimated

£15Ka year

Peak month

December30.1× the quietest month

Top search term

fluffy pjs39K searches a year

Listings sell for £14.60 on average, from £4.97 to £30.03. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £14.60 that is £0 to £1K a year per listing.

Average price

£14.60under the $15 to $100 sweet spot

Price range

£4.97–£30.03

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

2.4%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 36.0% of listings are out of stock. The average listing ranks #657 within Nightwear, Lingerie & Underwear. It carries 943 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

71%

Out of stock, average day

36.0%

Average rank

#657in Nightwear, Lingerie & Underwear

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

943per listing

Listings tracked

116

47 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

47

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months