Fluffy Crocs

Shoppers searched for this 4.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £348K a year.

Searches, last 12 months

4.2M

Growth, 90 days vs prior 90

+6.1%

Conversion, latest week

0.3%

Market size, estimated

£348Ka year

Peak month

June2.3× the quietest month

Top search term

womens shoes1.0M searches a year

Listings sell for £24.89 on average, from £6.03 to £61.17. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £24.89 that is £0 to £2K a year per listing.

Average price

£24.89inside the $15 to $100 sweet spot

Price range

£6.03–£61.17

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

5.7%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #211 within Shoes. It carries 7,709 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

93%

Out of stock, average day

4.8%

Average rank

#211in Shoes

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,709per listing

Listings tracked

394

92 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

92

Successful launches

10Amazon's first-year sales bar

Average brand age

50 months