Fleece Jacket Women
FailDemand is soft, at -51.6% this quarter, so Fleece Jacket Women is a Fail.
- Flapen Score
- 43 / 100Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 4843
- Market size
- £35K/yr851K searches / yr
- 90-day growth
- -51.6%search demand this quarter
- Competition
- 14%top-5 click share · 32 brands · 112 sellers
Flapen Score
Fleece Jacket Women against its category
The dotted line is the Fashion average. Past it, Fleece Jacket Women is stronger. Inside it, weaker.
Market
The Fleece Jacket Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fleece Jacket Women 851K times last year and spent an estimated £35K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 851K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -51.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 851K
- Growth, 90 days vs prior 90
- -51.6%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £35Ka year
- Peak month
- December12.1× the quietest month
- Top search term
- womens fleece157K searches a year
02 · Price
A sale here is worth £17.90.
Listings sell for £17.90 on average, from £6.96 to £49.98. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £17.90 that is £0 to £2K a year per listing.
- Average price
- £17.90inside the $15 to $100 sweet spot
- Price range
- £6.96–£49.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 4.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #99 within Sport Specific Clothing. It carries 2,368 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 74%
- Out of stock, average day
- 11.7%
- Average rank
- #99in Sport Specific Clothing
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,368per listing
- Listings tracked
- 191
04 · Newcomers
0 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 19
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Fleece Jacket Women products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Essentials Womens Fleece Full-Zip Hoodie (Available in Plus Size) Black M
- Price
- £13.73
- Rating
- 4.4/5
- Reviews
- 12,751
- Age
- 7y ago

Mountain Warehouse Montana Womens Microfleece - Breathable Ladies Sweater Quick Drying Pullover Warm Fleece Jacket Half Zip - Spring Summer Travelling Yellow Womens Size 14
- Price
- £8.84
- Rating
- 4.3/5
- Reviews
- 441
- Age
- 4y ago

33 000ft Womens Fleece Jackets Ladies Lightweight Warm Full Zip Coat Breathable Microfleece Ladies Sweater Casual Long Sleeve Ideal for Travelling Outdoor Sport Light Purple XS
- Price
- £18.26
- Rating
- 4.5/5
- Reviews
- 1,524
- Age
- 2y ago

Columbia Womens Benton Springs 1/2 Snap Pull Over 2 Fleece Pull Over Nocturnal Medium
- Price
- £20.26
- Rating
- 4.6/5
- Reviews
- 837
- Age
- 1y ago

33 000ft Womens Fleece Jackets Ladies Lightweight Warm Full Zip Coat Breathable Microfleece Ladies Sweater Casual Long Sleeve Ideal for Travelling Outdoor Sport Red XL
- Price
- £17.92
- Rating
- 4.5/5
- Reviews
- 1,524
- Age
- 4y ago
Trending
estimated 90-day click momentum
Amazon Essentials Womens Oversized-Fit Fleece Hoodie Black M
- Price
- £14.89
- Rating
- 4.7/5
- Reviews
- 93
- Age
- 3mo ago

Amazon Essentials Womens Fleece Full-Zip Hoodie (Available in Plus Size) Black M
- Price
- £13.73
- Rating
- 4.4/5
- Reviews
- 12,751
- Age
- 7y ago

33 000ft Womens Fleece Jackets Ladies Lightweight Warm Full Zip Coat Breathable Microfleece Ladies Sweater Casual Long Sleeve Ideal for Travelling Outdoor Sport Dark Navy Blue L
- Price
- £18.17
- Rating
- 4.5/5
- Reviews
- 1,524
- Age
- 2y ago

Columbia Womens Benton Springs 1/2 Snap Pull Over 2 Fleece Pull Over Nocturnal Medium
- Price
- £20.26
- Rating
- 4.6/5
- Reviews
- 837
- Age
- 1y ago

33 000ft Womens Fleece Jackets Ladies Lightweight Warm Full Zip Coat Breathable Microfleece Ladies Sweater Casual Long Sleeve Ideal for Travelling Outdoor Sport Light Purple XS
- Price
- £18.26
- Rating
- 4.5/5
- Reviews
- 1,524
- Age
- 2y ago
Newest
by launch date
Amazon Essentials Womens Oversized-Fit Fleece Hoodie Black M
- Price
- £14.89
- Rating
- 4.7/5
- Reviews
- 93
- Age
- 3mo ago

Peter Storm Womens Esk Full Zip Borg Fleece Midweight Regular Fit 2 Zipped Pockets Ideal for Walking Hiking & Everyday Casual Wear (UK Numeric 12 Regular Regular Grey)
- Price
- £28.63
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Columbia Womens Benton Springs 1/2 Snap Pull Over 2 Fleece Pull Over Nocturnal Medium
- Price
- £20.26
- Rating
- 4.6/5
- Reviews
- 837
- Age
- 1y ago

Columbia Womens Sequoia Grove 1/2 Zip Fleece Fleece Pull Over Black Medium
- Price
- £33.75
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 1y ago

NORTH RIDGE Womens Vista Full Zip Fleece Hoodie with 3 Zipped Pockets Warm & Comfortable Midlayer Jacket Ideal for Walking Hiking & Outdoor Recreation (UK Numeric 12 Regular Regular Pink)
- Price
- £36.31
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 14% of clicks, no more. An open shelf where new products get seen.
Brands
32 rising
Sellers
112
Est. top-5 brand share
61%
Top 20: 97%
Est. top-5 click share
14%
Top 20: 34%
Open market
31%
- 33,000ft14%
- Columbia13%
- Mountain Warehouse13%
- Regatta11%
- Amazon Essentials10%
- Trespass8%
Demand
Fleece Jacket Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.1×
Search terms
Top Fleece Jacket Women search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- womens fleece157K/yr
- ladies fleece jackets full zip75K/yr
- regatta fleece women58K/yr
- columbia fleece women97K/yr
- womens fleece jackets full zip49K/yr
- ladies fleece54K/yr
- fleece women43K/yr
- ladies fleece jackets39K/yr
- trespass fleece women20K/yr
- zip up fleece womens18K/yr
Reviews and returns
What reviews say buyers love and hate about Fleece Jacket Women
We read the reviews and the return reasons for every product selling here.
“Too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fleece Jacket Women questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









