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Fleece Jacket Women

soft demand (-51.6% this quarter) — Fleece Jacket Women doesn't clear our bar today.

Flapen Score

43
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Market size 9Growth 0Conversion 3Competition 97Returns 38Price range 80Avg price 82Brand share 73Review moat 41Quality gap 57
This niche Category average

Is Fleece Jacket Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fleece Jacket Women is a £35K/yr Amazon United Kingdom market (851K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Fleece Jacket Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -51.6% over the last 90 days and 0.2% of searches end in a purchase.

£35K

revenue / yr

Units sold / yr3K
Search volume / yr-51.6%851K
Conversion rate0.2%
Avg price£17.90

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers32 · 112
Top-5 product click share14%
Open market39%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 191 products

Sponsored placement78%
New entrants (1y)19· 0 succeeded
Avg rating4.4★
Avg reviews2,368

Top Fleece Jacket Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

£0£350£701£1K£1K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

112

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

14%

Top 20: 34%

Open market

31%

  • 33,000ft14%
  • Columbia13%
  • Mountain Warehouse13%
  • Regatta11%
  • Amazon Essentials10%
  • Trespass8%

Fleece Jacket Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume851KCVR0.2%Products191Brands32Top 5 Brands61%OOS Rate11.7%Rating4.4★Reviews2,368Avg BSR#99
70K50KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.1×

Top Fleece Jacket Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • womens fleece157K/yr
  • ladies fleece jackets full zip75K/yr
  • regatta fleece women58K/yr
  • columbia fleece women97K/yr
  • womens fleece jackets full zip49K/yr
  • ladies fleece54K/yr
  • fleece women43K/yr
  • ladies fleece jackets39K/yr
  • trespass fleece women20K/yr
  • zip up fleece womens18K/yr

What reviews say buyers love and hate about Fleece Jacket Women

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Warmth19%

Cozy and warm

Size-Overall18%

Fits just as described

Quality-Overall14%

Great quality, true to size

Value For Money10%

Value for Money

Soft Feel6%

Looks great, and it's super soft to the touch

What buyers complain about

66% of reviews
Size-Overall26%

Too big

Thickness12%

Thin

Quality-Overall9%

Cheap

Sleeve Fit4%

The sleeves are way too long

Arm Fit4%

Quite a thin fleece and had to return as it was very baggy on the shoulders and arms

Fleece Jacket Women return rate & reasons

Why buyers send it back, as a share of all return requests.

4.0%

Return rate

85%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
63%
2Color
8%
3Quality-Overall
4%
4Sleeve Fit
3%
5Length
3%

Common Fleece Jacket Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fleece Jacket Women 43/100 on Amazon United Kingdom — Skip it. The niche generates £35K/yr across 191 tracked products. 0 of 19 products launched in the last 360 days are still selling. Search demand moved -51.6% over the last 90 days.
Search demand for Fleece Jacket Women on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 12.1× the quietest.