Skip to content

Fleece Jacket Women

Fail

Demand is soft, at -51.6% this quarter, so Fleece Jacket Women is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£35K/yr851K searches / yr
90-day growth
-51.6%search demand this quarter
Competition
14%top-5 click share · 32 brands · 112 sellers

Flapen Score

Fleece Jacket Women against its category

The dotted line is the Fashion average. Past it, Fleece Jacket Women is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fleece Jacket Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fleece Jacket Women 851K times last year and spent an estimated £35K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 851K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -51.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
851K
Growth, 90 days vs prior 90
-51.6%
Conversion, latest week
0.2%
Market size, estimated
£35Ka year
Peak month
December12.1× the quietest month
Top search term
womens fleece157K searches a year

02 · Price

A sale here is worth £17.90.

Listings sell for £17.90 on average, from £6.96 to £49.98. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £17.90 that is £0 to £2K a year per listing.

Average price
£17.90inside the $15 to $100 sweet spot
Price range
£6.96–£49.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #99 within Sport Specific Clothing. It carries 2,368 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
74%
Out of stock, average day
11.7%
Average rank
#99in Sport Specific Clothing
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,368per listing
Listings tracked
191

04 · Newcomers

Amazon counts 0 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Fleece Jacket Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

£0£350£701£1K£1K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

112

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

14%

Top 20: 34%

Open market

31%

  • 33,000ft14%
  • Columbia13%
  • Mountain Warehouse13%
  • Regatta11%
  • Amazon Essentials10%
  • Trespass8%

Demand

Fleece Jacket Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.1×

Search terms

Top Fleece Jacket Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • womens fleece157K/yr
  • ladies fleece jackets full zip75K/yr
  • regatta fleece women58K/yr
  • columbia fleece women97K/yr
  • womens fleece jackets full zip49K/yr
  • ladies fleece54K/yr
  • fleece women43K/yr
  • ladies fleece jackets39K/yr
  • trespass fleece women20K/yr
  • zip up fleece womens18K/yr

Reviews and returns

What reviews say buyers love and hate about Fleece Jacket Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.07

Too big

Dont fit

To small

Thickness12%−0.13

Thin

thought it thin material size was ok

Not as thick as the ones I bought from the high street

Quality-Overall9%+0.36

Cheap

Poor quality

Now it looks cheap

Sleeve Fit4%−0.02

The sleeves are way too long

need to size up as the sleeves are quite short

Overall the jacket is good however the sleeves are very tight

Arm Fit4%−0.05

Quite a thin fleece and had to return as it was very baggy on the shoulders and arms

Couldn't get my arms through

Arms little bit long

Love

Warmth19%+1.86

Cozy and warm

It keeps you warm

Warm jacket

Size-Overall18%−0.07

Fits just as described

Fits as advertised

Excellent fit

Quality-Overall14%+0.36

Great quality, true to size

Good quality

This is a good quality garment

Value For Money10%+0.71

Value for Money

Amazing value

Great value for money

Soft Feel6%

Looks great, and it's super soft to the touch

Really good have a silky feel

Incredibly soft

Return

4.0% Return rate 85% Fixable by listing

Size-Overall63%█▇▇▆██

Too big

Dont fit

To small

Color8%▇▅▅▇▇█
Quality-Overall4%▅█▆▆▇▇

Cheap

Poor quality

Now it looks cheap

Sleeve Fit3%▂▄▆▆█▄

The sleeves are way too long

need to size up as the sleeves are quite short

Overall the jacket is good however the sleeves are very tight

Length3%▃▄▅█▅▄

Length too short

FAQ

Common Fleece Jacket Women questions

Answered from the same tracked data.