Fleece Jacket Women
FailDemand is soft, at -51.6% this quarter, so Fleece Jacket Women is a Fail.
- Flapen Score
- 43 / 100Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 4843
- Market size
- £35K/yr851K searches / yr
- 90-day growth
- -51.6%search demand this quarter
- Competition
- 14%top-5 click share · 32 brands · 112 sellers
Flapen Score
Fleece Jacket Women against its category
The dotted line is the Fashion average. Past it, Fleece Jacket Women is stronger. Inside it, weaker.
Market
The Fleece Jacket Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fleece Jacket Women 851K times last year and spent an estimated £35K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 851K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -51.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 851K
- Growth, 90 days vs prior 90
- -51.6%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £35Ka year
- Peak month
- December12.1× the quietest month
- Top search term
- womens fleece157K searches a year
02 · Price
A sale here is worth £17.90.
Listings sell for £17.90 on average, from £6.96 to £49.98. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £17.90 that is £0 to £2K a year per listing.
- Average price
- £17.90inside the $15 to $100 sweet spot
- Price range
- £6.96–£49.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 4.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #99 within Sport Specific Clothing. It carries 2,368 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 74%
- Out of stock, average day
- 11.7%
- Average rank
- #99in Sport Specific Clothing
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,368per listing
- Listings tracked
- 191
04 · Newcomers
Amazon counts 0 of last year's 19 launches as successful.
19 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 19
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Fleece Jacket Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Essentials Womens Fleece Full-Zip Hoodie (Available in Plus Size) Black M
- Price
- £13.73
- Rating
- 4.4/5
- Reviews
- 12,751
- Age
- 7y ago

Mountain Warehouse Montana Womens Microfleece - Breathable Ladies Sweater Quick Drying Pullover Warm Fleece Jacket Half Zip - Spring Summer Travelling Yellow Womens Size 14
- Price
- £8.84
- Rating
- 4.3/5
- Reviews
- 441
- Age
- 4y ago

33 000ft Womens Fleece Jackets Ladies Lightweight Warm Full Zip Coat Breathable Microfleece Ladies Sweater Casual Long Sleeve Ideal for Travelling Outdoor Sport Light Purple XS
- Price
- £18.26
- Rating
- 4.5/5
- Reviews
- 1,524
- Age
- 2y ago

Columbia Womens Benton Springs 1/2 Snap Pull Over 2 Fleece Pull Over Nocturnal Medium
- Price
- £20.26
- Rating
- 4.6/5
- Reviews
- 837
- Age
- 1y ago

33 000ft Womens Fleece Jackets Ladies Lightweight Warm Full Zip Coat Breathable Microfleece Ladies Sweater Casual Long Sleeve Ideal for Travelling Outdoor Sport Red XL
- Price
- £17.92
- Rating
- 4.5/5
- Reviews
- 1,524
- Age
- 4y ago
Trending
90-day click momentum
Amazon Essentials Womens Oversized-Fit Fleece Hoodie Black M
- Price
- £14.89
- Rating
- 4.7/5
- Reviews
- 93
- Age
- 3mo ago

Amazon Essentials Womens Fleece Full-Zip Hoodie (Available in Plus Size) Black M
- Price
- £13.73
- Rating
- 4.4/5
- Reviews
- 12,751
- Age
- 7y ago

33 000ft Womens Fleece Jackets Ladies Lightweight Warm Full Zip Coat Breathable Microfleece Ladies Sweater Casual Long Sleeve Ideal for Travelling Outdoor Sport Dark Navy Blue L
- Price
- £18.17
- Rating
- 4.5/5
- Reviews
- 1,524
- Age
- 2y ago

Columbia Womens Benton Springs 1/2 Snap Pull Over 2 Fleece Pull Over Nocturnal Medium
- Price
- £20.26
- Rating
- 4.6/5
- Reviews
- 837
- Age
- 1y ago

33 000ft Womens Fleece Jackets Ladies Lightweight Warm Full Zip Coat Breathable Microfleece Ladies Sweater Casual Long Sleeve Ideal for Travelling Outdoor Sport Light Purple XS
- Price
- £18.26
- Rating
- 4.5/5
- Reviews
- 1,524
- Age
- 2y ago
Newest
by launch date
Amazon Essentials Womens Oversized-Fit Fleece Hoodie Black M
- Price
- £14.89
- Rating
- 4.7/5
- Reviews
- 93
- Age
- 3mo ago

Peter Storm Womens Esk Full Zip Borg Fleece Midweight Regular Fit 2 Zipped Pockets Ideal for Walking Hiking & Everyday Casual Wear (UK Numeric 12 Regular Regular Grey)
- Price
- £28.63
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Columbia Womens Benton Springs 1/2 Snap Pull Over 2 Fleece Pull Over Nocturnal Medium
- Price
- £20.26
- Rating
- 4.6/5
- Reviews
- 837
- Age
- 1y ago

Columbia Womens Sequoia Grove 1/2 Zip Fleece Fleece Pull Over Black Medium
- Price
- £33.75
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 1y ago

NORTH RIDGE Womens Vista Full Zip Fleece Hoodie with 3 Zipped Pockets Warm & Comfortable Midlayer Jacket Ideal for Walking Hiking & Outdoor Recreation (UK Numeric 12 Regular Regular Pink)
- Price
- £36.31
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 14% of clicks. An open shelf where new products get seen.
Brands
32 rising
Sellers
112
Top-5 brand share
61%
Top 20: 97%
Top-5 click share
14%
Top 20: 34%
Open market
31%
- 33,000ft14%
- Columbia13%
- Mountain Warehouse13%
- Regatta11%
- Amazon Essentials10%
- Trespass8%
Demand
Fleece Jacket Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.1×
Search terms
Top Fleece Jacket Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- womens fleece157K/yr
- ladies fleece jackets full zip75K/yr
- regatta fleece women58K/yr
- columbia fleece women97K/yr
- womens fleece jackets full zip49K/yr
- ladies fleece54K/yr
- fleece women43K/yr
- ladies fleece jackets39K/yr
- trespass fleece women20K/yr
- zip up fleece womens18K/yr
Reviews and returns
What reviews say buyers love and hate about Fleece Jacket Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too big
Dont fit
To small
Thin
thought it thin material size was ok
Not as thick as the ones I bought from the high street
Cheap
Poor quality
Now it looks cheap
The sleeves are way too long
need to size up as the sleeves are quite short
Overall the jacket is good however the sleeves are very tight
Quite a thin fleece and had to return as it was very baggy on the shoulders and arms
Couldn't get my arms through
Arms little bit long
Love
Cozy and warm
It keeps you warm
Warm jacket
Fits just as described
Fits as advertised
Excellent fit
Great quality, true to size
Good quality
This is a good quality garment
Value for Money
Amazing value
Great value for money
Looks great, and it's super soft to the touch
Really good have a silky feel
Incredibly soft
Return
4.0% Return rate 85% Fixable by listing
Too big
Dont fit
To small
Cheap
Poor quality
Now it looks cheap
The sleeves are way too long
need to size up as the sleeves are quite short
Overall the jacket is good however the sleeves are very tight
Length too short
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fleece Jacket Women questions
Answered from the same tracked data.









