Is fleece jacket women profitable to sell on Amazon United Kingdom?

The niche generates £35K/yr across 191 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -51.6%. Flapen's verdict: Skip it (43/100).

How competitive is the fleece jacket women niche?

32 brands and 112 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in fleece jacket women?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.0%.

When does demand for fleece jacket women peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 12.1× the quietest.

What does it cost to enter the fleece jacket women niche?

Listings span £6.96–£49.98; the average listing price is £17.90 (sweet spot $15–$100). The average incumbent carries 2,368 reviews — the moat a new listing must climb.

fleece jacket women

Skip it

Soft demand (-51.6% this quarter) — this niche doesn't clear our bar today.

Competition

Incredible14%

top-5 click share — an open shelf

Avg price

Great£17.90

avg listing price — sweet spot $15–$100

Price range

Great£6.96–£49.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,367.76

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Market size

Bad£35K

£35K/yr · 851K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-51.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, fleece jacket women is a £35K/yr Amazon United Kingdom market (851K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

fleece jacket women market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £45K–£54K; units × avg price
Conversion rate: 0.2%
Avg BSR: #99
Page quality: 0%
Prime: 74%
Sponsored: 78%
Out of stock: 11.7%
Avg brand age: 40 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

112

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

14%

Top 20: 34%

Open market

31%

33,000ft14%
Columbia13%
Mountain Warehouse13%
Regatta11%
Amazon Essentials10%
Trespass8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -51.6% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.1×

Open Trend

Top fleece jacket women search terms

womens fleece157K/yr -60.5%0.3% conv.
ladies fleece jackets full zip75K/yr -32.7%0.2% conv.
regatta fleece women58K/yr -45.5%0.4% conv.
columbia fleece women97K/yr -64.1%0.1% conv.
womens fleece jackets full zip49K/yr +65.9%0.3% conv.
ladies fleece54K/yr -58.3%0.2% conv.
fleece women43K/yr -55.6%0.3% conv.
ladies fleece jackets39K/yr -45.6%0.2% conv.
trespass fleece women20K/yr -20.1%0.3% conv.
zip up fleece womens18K/yr -38.2%0.3% conv.

All search terms

Top fleece jacket women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Essentials Womens Fleece Full-Zip Hoodie (Available in Plus Size) Black M

Amazon Essentials£13.734.4★12,751 rev

Mountain Warehouse Montana Womens Microfleece - Breathable Ladies Sweater Quick Drying Pullover Warm Fleece Jacket Half Zip - Spring Summer Travelling Yellow Womens Size 14

Mountain Warehouse£8.844.3★441 rev

33 000ft Womens Fleece Jackets Ladies Lightweight Warm Full Zip Coat Breathable Microfleece Ladies Sweater Casual Long Sleeve Ideal for Travelling Outdoor Sport Light Purple XS

33,000ft£18.264.5★1,524 rev

Columbia Womens Benton Springs 1/2 Snap Pull Over 2 Fleece Pull Over Nocturnal Medium

Columbia£20.264.6★837 rev

33 000ft Womens Fleece Jackets Ladies Lightweight Warm Full Zip Coat Breathable Microfleece Ladies Sweater Casual Long Sleeve Ideal for Travelling Outdoor Sport Red XL

33,000ft£17.924.5★1,524 rev

Newest

by launch date

Amazon Essentials Womens Oversized-Fit Fleece Hoodie Black M

Amazon Essentials£14.8993 rev

3mo ago

Peter Storm Womens Esk Full Zip Borg Fleece Midweight Regular Fit 2 Zipped Pockets Ideal for Walking Hiking & Everyday Casual Wear (UK Numeric 12 Regular Regular Grey)

Peter Storm£28.632 rev

6mo ago

Columbia Womens Benton Springs 1/2 Snap Pull Over 2 Fleece Pull Over Nocturnal Medium

Columbia£20.26837 rev

1y ago

Columbia Womens Sequoia Grove 1/2 Zip Fleece Fleece Pull Over Black Medium

Columbia£33.7589 rev

1y ago

NORTH RIDGE Womens Vista Full Zip Fleece Hoodie with 3 Zipped Pockets Warm & Comfortable Midlayer Jacket Ideal for Walking Hiking & Outdoor Recreation (UK Numeric 12 Regular Regular Pink)

NORTH RIDGE£36.3117 rev

2y ago

What buyers say about fleece jacket women

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth19%

“Cozy and warm”

Size-Overall18%

“Fits just as described”

Quality-Overall14%

“Great quality, true to size”

Value For Money10%

“Value for Money”

Soft Feel6%

“Looks great, and it's super soft to the touch”

Comfort-Overall6%

“Lovely and comfortable”

Color4%

“The colour is bright”

Weight Light4%

“Lightweight and comfortable”

Pockets/Compartments3%

“Also love the pockets”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Size-Overall26%

“Too big”

Thickness12%

“Thin”

Quality-Overall9%

“Cheap”

Sleeve Fit4%

“The sleeves are way too long”

Arm Fit4%

“Quite a thin fleece and had to return as it was very baggy on the shoulders and arms”

Shape/Style3%

“oddly shaped and not flattering cut”

Machine Wash Suitability3%

“the material is shocking it's soft just can see it won't last well in a washing machine or certainly don't tumble dry or it will be bold in no time”

Stretchability/Expandability/Elasticity2%

“just a very stretchy hoodie”

Wrinkles2%

“the creases are not going to come out”

Length2%

“Length too short”

Top return reasons

Size-Overall63%

Color8%

Quality-Overall4%

Sleeve Fit3%

Length3%

Material Quality3%

Shape/Style2%

Thin2%

Arm Fit2%

Zipper Quality1%

Common questions

Is fleece jacket women profitable to sell on Amazon United Kingdom?: The niche generates £35K/yr across 191 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -51.6%. Flapen's verdict: Skip it (43/100).
How competitive is the fleece jacket women niche?: 32 brands and 112 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in fleece jacket women?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.0%.
When does demand for fleece jacket women peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 12.1× the quietest.
What does it cost to enter the fleece jacket women niche?: Listings span £6.96–£49.98; the average listing price is £17.90 (sweet spot $15–$100). The average incumbent carries 2,368 reviews — the moat a new listing must climb.