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Fleece Gloves

Fail

Demand is soft, at -84.7% this quarter, so Fleece Gloves is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£14K/yr71K searches / yr
90-day growth
-84.7%search demand this quarter
Competition
36%top-5 click share · 26 brands · 60 sellers

Flapen Score

Fleece Gloves against its category

The dotted line is the Fashion average. Past it, Fleece Gloves is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fleece Gloves market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fleece Gloves 71K times last year and spent an estimated £14K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -84.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-84.7%
Conversion, latest week
2.0%
Market size, estimated
£14Ka year
Peak month
November44.5× the quietest month
Top search term
fleece gloves16K searches a year

02 · Price

A sale here is worth £9.84.

Listings sell for £9.84 on average, from £2.75 to £34.74. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £9.84 that is £0 to £984 a year per listing.

Average price
£9.84under the $15 to $100 sweet spot
Price range
£2.75–£34.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£984
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #111 within Accessories. It carries 1,279 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
87%
Out of stock, average day
8.9%
Average rank
#111in Accessories
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,279per listing
Listings tracked
47

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Fleece Gloves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£425£849£1K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

60

Top-5 brand share

61%

Top 20: 95%

Top-5 click share

36%

Top 20: 74%

Open market

35%

  • Berghaus35%
  • ARFNKIM8%
  • CRAZY SHARK7%
  • Beechfield6%
  • Mayoii5%
  • ehsbuy4%

Demand

Fleece Gloves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 44.5×

Search terms

Top Fleece Gloves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fleece gloves16K/yr
  • berghaus gloves17K/yr
  • fleece gloves women11K/yr
  • fleece gloves men8K/yr
  • berghaus gloves mens8K/yr
  • fleece lined gloves6K/yr
  • mens fleece gloves5K/yr

Reviews and returns

What reviews say buyers love and hate about Fleece Gloves

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.08

Little tight

Medium just too big for me

Not large

Warmth14%+2.65

Not warm

They fail to keep fingers warm

Didnt keep my hands warm

Quality-Overall7%+0.11

I got a pair that didn't go through quality control

Poor quality

Very cheaply made

Water Resistance7%−0.13

NOT WATERPROOF

The are not water resistant

found that the touch pads were NOT waterproof which combined with the bitterly cold wind made for freezing cold

Thickness5%−0.05

Cuff of gloves a bit too thick

they aren't particularly thick either

Not as thick as they look in the picture

Love

Warmth34%+2.65

Warm gloves

Warm hat

Really warm

Quality-Overall11%+0.11

Excellent quality

Good quality of construction

Very well made

Size-Overall11%−0.08

Fit well

Size wise they fit beautifully

Fit perfectly size L

Value For Money7%+0.32

Good for the money

Excellent value for money

Great Value

Comfort-Overall6%+0.49

Very comfortable

Comfortable gloves

comfortable to wear

Return

2.5% Return rate 77% Fixable by listing

Size-Overall68%▇▇▆██▇

Little tight

Medium just too big for me

Not large

Warmth6%▇▄▂▃▃█

Not warm

They fail to keep fingers warm

Didnt keep my hands warm

Quality-Overall3%▄▃▅█▄▁

I got a pair that didn't go through quality control

Poor quality

Very cheaply made

Water Resistance2%▃▆▄▄▅█

NOT WATERPROOF

The are not water resistant

found that the touch pads were NOT waterproof which combined with the bitterly cold wind made for freezing cold

Comfort-Overall2%▃▄▂▂█▁

FAQ

Common Fleece Gloves questions

Answered from the same tracked data.