Fleece
soft demand (-41.8% this quarter) — Fleece doesn't clear our bar today.
Flapen Score
Is Fleece profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fleece is a £107K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Fleece: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -41.8% over the last 90 days and 0.3% of searches end in a purchase.
£107K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 194 products
Top Fleece products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Columbia Mens Steens Mountain Half Snap 2 Fleece Pull Over Mountain Blue/Collegiate Navy L
- Price
- £23.34
- Rating
- 4.5/5
- Reviews
- 682
- Age
- 2y ago
Columbia Mens Klamath Range Ii Half Zip Fleece Pull Over Collegiate Navy Solid L UK
- Price
- £15.97
- Rating
- 4.4/5
- Reviews
- 3,053
- Age
- 12y ago
Columbia Mens Fast Trek 2 Full Zip Fleece Full Zip Fleece Jacket Dark Mountain Large
- Price
- £30.36
- Rating
- 4.4/5
- Reviews
- 9,264
- Age
- 1y ago
Columbia Mens Essential Hike Grid Fleece Full Zip Full Zip Fleece Jacket Collegiate Navy Large
- Price
- £35.71
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 1y ago
Columbia Mens Fast Trek Light Full Zip Fleece Full Zip Fleece Jacket Collegiate Navy Size L
- Price
- £22.79
- Rating
- 4.3/5
- Reviews
- 1,770
- Age
- 6y ago
Trending
90-day click momentum
Columbia Mens Hike Crewneck Short Sleeve T-Shirt Black
- Price
- £13.76
- Rating
- 4.4/5
- Reviews
- 562
- Age
- 5y ago
Columbia Mens Basic Tee Short Sleeve T-Shirt Stone Green Medium
- Price
- £13.10
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 1y ago
Columbia Mens Sequoia Grove Full Zip Fleece Full Zip Fleece Jacket Dark Stone/Black Large
- Price
- £33.97
- Rating
- 4.6/5
- Reviews
- 256
- Age
- 1y ago
Columbia Mens Basic Logo Tee Short Sleeve T-Shirt Black/Gem Columbia Medium
- Price
- £12.74
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 1y ago
Columbia Womens Benton Springs 1/2 Snap Pull Over 2 Fleece Pull Over Nocturnal Medium
- Price
- £20.26
- Rating
- 4.6/5
- Reviews
- 837
- Age
- 1y ago
Newest
by launch dateColumbia Mens Fast Trek 2 Full Zip Fleece Full Zip Fleece Jacket Dark Mountain Large
- Price
- £30.36
- Rating
- 4.4/5
- Reviews
- 9,264
- Age
- 1y ago
Columbia Mens Essential Hike Grid Fleece Full Zip Full Zip Fleece Jacket Collegiate Navy Large
- Price
- £35.71
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 1y ago
Columbia Mens Basic Tee Short Sleeve T-Shirt Stone Green Medium
- Price
- £13.10
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 1y ago
Columbia Mens Zero Rules Light Short Sleeve Crew Technical Short Sleeve T-Shirt Black Medium
- Price
- £14.79
- Rating
- 4.2/5
- Reviews
- 108
- Age
- 1y ago
Columbia Mens Basic Logo Tee Short Sleeve T-Shirt Columbia Grey Heather/Gem Columbia Large
- Price
- £11.64
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
Brands
17 rising
Sellers
130
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
14%
Top 20: 35%
Open market
7%
- Columbia58%
- Regatta15%
- Berghaus11%
- 33,000ft4%
- Mountain Warehouse2%
- adidas2%
- Open — no brand owns it (11 brands, 7%)
Fleece demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.5×
Top Fleece search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- columbia198K/yr
- fleece196K/yr
- regatta105K/yr
- columbia t shirt men34K/yr
- berghaus fleece mens127K/yr
- regatta fleece mens79K/yr
- columbia jacket men91K/yr
- columbia fleece mens109K/yr
- columbia mens39K/yr
- columbia fleece39K/yr
What reviews say buyers love and hate about Fleece
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Nice quality cap and so light”
“Great value warm”
“true to size”
“Good value for money”
“Very comfy”
What buyers complain about
59% of reviews“Was too big”
“Generally I consider the overall quality has been reduced in both design and quality”
“I suspect it is not the best style”
“Cheap zip”
“Very thin”
Fleece return rate & reasons
Why buyers send it back, as a share of all return requests.
3.6%
Return rate
84%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fleece questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
