fleece
Skip itSoft demand (-41.8% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Incredible£25.71avg listing price — sweet spot $15–$100
Price range
Great£5.70–£74.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Review moat
Okay2,681.27avg incumbent reviews — the moat a new listing must climb
Market size
Okay£107K£107K/yr · 1.3M searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-41.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, fleece is a £107K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
fleece market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £154K–£206K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #277
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 68%
- Out of stock
- 4.7%
- Avg brand age
- 49 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
130
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
14%
Top 20: 35%
Open market
7%
- Columbia58%
- Regatta15%
- Berghaus11%
- 33,000ft4%
- Mountain Warehouse2%
- adidas2%
- Open — no brand owns it (11 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -41.8% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.5×
Top fleece search terms
- columbia198K/yr
- fleece196K/yr
- regatta105K/yr
- columbia t shirt men34K/yr
- berghaus fleece mens127K/yr
- regatta fleece mens79K/yr
- columbia jacket men91K/yr
- columbia fleece mens109K/yr
- columbia mens39K/yr
- columbia fleece39K/yr
Top fleece products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Columbia Mens Steens Mountain Half Snap 2 Fleece Pull Over Mountain Blue/Collegiate Navy L
Columbia£23.344.5★682 rev
Columbia Mens Klamath Range Ii Half Zip Fleece Pull Over Collegiate Navy Solid L UK
Columbia£15.974.4★3,053 rev
Columbia Mens Fast Trek 2 Full Zip Fleece Full Zip Fleece Jacket Dark Mountain Large
Columbia£30.364.4★9,264 rev
Columbia Mens Essential Hike Grid Fleece Full Zip Full Zip Fleece Jacket Collegiate Navy Large
Columbia£35.714.3★46 rev
Columbia Mens Fast Trek Light Full Zip Fleece Full Zip Fleece Jacket Collegiate Navy Size L
Columbia£22.794.3★1,770 rev
Newest
by launch dateColumbia Mens Fast Trek 2 Full Zip Fleece Full Zip Fleece Jacket Dark Mountain Large
Columbia£30.369,264 rev
Columbia Mens Essential Hike Grid Fleece Full Zip Full Zip Fleece Jacket Collegiate Navy Large
Columbia£35.7146 rev
Columbia Mens Basic Tee Short Sleeve T-Shirt Stone Green Medium
Columbia£13.1016 rev
Columbia Mens Zero Rules Light Short Sleeve Crew Technical Short Sleeve T-Shirt Black Medium
Columbia£14.79108 rev
Columbia Mens Basic Logo Tee Short Sleeve T-Shirt Columbia Grey Heather/Gem Columbia Large
Columbia£11.6432 rev
Trending
90-day click momentum
Columbia Mens Hike Crewneck Short Sleeve T-Shirt Black
Columbia£13.764.4★
Columbia Mens Basic Tee Short Sleeve T-Shirt Stone Green Medium
Columbia£13.104.0★
Columbia Mens Sequoia Grove Full Zip Fleece Full Zip Fleece Jacket Dark Stone/Black Large
Columbia£33.974.6★
Columbia Mens Basic Logo Tee Short Sleeve T-Shirt Black/Gem Columbia Medium
Columbia£12.744.5★
Columbia Womens Benton Springs 1/2 Snap Pull Over 2 Fleece Pull Over Nocturnal Medium
Columbia£20.264.6★
What buyers say about fleece
What buyers praise and complain about, mined from review topics.What buyers love
“Nice quality cap and so light”
“Great value warm”
“true to size”
“Good value for money”
“Very comfy”
“Lightweight”
“Works exactually as advertised”
“Waterproof and windproof”
“Strong material”
“the two pockets are very handy too”
What buyers complain about
“Was too big”
“Generally I consider the overall quality has been reduced in both design and quality”
“I suspect it is not the best style”
“Cheap zip”
“Very thin”
“Not as thick as previous Craghopper tops I have purchased in the past”
“Hole in pocket”
“Worst in terms of durability”
“something the ad doesnt say”
“Very flimsy and no zip at the ankles so it is extremely difficult to put these trousers on over a pair of boots”
Top return reasons
Common questions
- Is fleece profitable to sell on Amazon United Kingdom?
- The niche generates £107K/yr across 194 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -41.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the fleece niche?
- 17 brands and 130 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in fleece?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Shape/Style. The return rate is 3.6%.
- When does demand for fleece peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.5× the quietest.
- What does it cost to enter the fleece niche?
- Listings span £5.70–£74.93; the average listing price is £25.71 (sweet spot $15–$100). The average incumbent carries 2,681 reviews — the moat a new listing must climb.