Fleece

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -41.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-41.8%

Conversion, latest week

0.3%

Market size, estimated

£107Ka year

Peak month

December7.5× the quietest month

Top search term

columbia198K searches a year

Listings sell for £25.71 on average, from £5.70 to £74.93. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £25.71 that is £0 to £3K a year per listing.

Average price

£25.71inside the $15 to $100 sweet spot

Price range

£5.70–£74.93

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£3K

Returns

3.6%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #277 within Jumpers, Cardigans & Sweatshirts. It carries 2,681 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

87%

Out of stock, average day

4.7%

Average rank

#277in Jumpers, Cardigans & Sweatshirts

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,681per listing

Listings tracked

194

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months