Flat Cap
MaybeThe top 5 brands take only 49% of clicks. But demand is soft, at -24.6% this quarter, so Flat Cap is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 2,461 Fashion niches · +5 vs the category median of 4853
- Market size
- £261K/yr852K searches / yr
- 90-day growth
- -24.6%search demand this quarter
- Competition
- 38%top-5 click share · 36 brands · 51 sellers
Flapen Score
Flat Cap against its category
The dotted line is the Fashion average. Past it, Flat Cap is stronger. Inside it, weaker.
Market
The Flat Cap market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flat Cap 852K times last year and spent an estimated £261K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 852K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £261K a year.
- Searches, last 12 months
- 852K
- Growth, 90 days vs prior 90
- -24.6%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £261Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- flat cap234K searches a year
02 · Price
A sale here is worth £11.84.
Listings sell for £11.84 on average, from £4.12 to £50.40. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £11.84 that is £3K to £6K a year per listing.
- Average price
- £11.84under the $15 to $100 sweet spot
- Price range
- £4.12–£50.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 2.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #52 within Accessories. It carries 1,205 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 93%
- Out of stock, average day
- 10.8%
- Average rank
- #52in Accessories
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,205per listing
- Listings tracked
- 61
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Flat Cap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lafefe Mens Flat Caps Beret Irish Forward Cap Casual Trend Linen Duckbill Hat (Grey)
- Price
- £4.24
- Rating
- 4.0/5
- Reviews
- 393
- Age
- 2y ago

ACWOO Mens Tweed Flat Cap Newsboy Cap Adjustable Fashion Newsboy Beret Hat Driving Cabbie Flat Hat Cambridge Hunting Hats for Men Duckbill Cap
- Price
- £5.52
- Rating
- 4.4/5
- Reviews
- 603
- Age
- 1y ago

besbomig Mens Tweed Flat Cap Driving Hat Flat Newsboy Cap - Adjustable Fashion Flat Cap Newsboy Irish Beret Hat Spring Autumn Winter 55-59CM Grey
- Price
- £7.15
- Rating
- 4.5/5
- Reviews
- 4,550
- Age
- 7y ago

Lafefe Mens Flat Caps Beret Irish Forward Cap Casual Trend Linen Duckbill Hat (Blue)
- Price
- £4.30
- Rating
- 4.0/5
- Reviews
- 393
- Age
- 2y ago

KeepSa Cotton Hemp Flat Cap Gatsby Ivy Irish Newsboy Hat Breathable Hunting Cabbie Beret Summer Hats White/7-7 3/8
- Price
- £8.22
- Rating
- 4.5/5
- Reviews
- 1,736
- Age
- 5y ago
Trending
90-day click momentum
DIYDECAL Cotton Newsboy Flat Caps for Men Womens Cabbie Driving Beret Hats Grey
- Price
- £7.80
- Rating
- 4.5/5
- Reviews
- 349
- Age
- 1y ago

KeepSa Cotton Hemp Flat Cap Gatsby Ivy Irish Newsboy Hat Breathable Hunting Cabbie Beret Summer Hats White/7-7 3/8
- Price
- £8.22
- Rating
- 4.5/5
- Reviews
- 1,736
- Age
- 5y ago

KeepSa Cotton Hemp Flat Cap Gatsby Ivy Irish Newsboy Hat Breathable Hunting Cabbie Beret Summer Hats White/7-7 3/8
- Price
- £8.52
- Rating
- 4.5/5
- Reviews
- 1,736
- Age
- 2y ago

LXOrdora Mens Flat Caps Cabbie Driving Beret Newsboy Cotton Ivy Hat Khaki
- Price
- £9.49
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 1y ago

TOP-EX Mens Flat Caps 100% Linen Summer Breathable Peaked Sun Cap Cotton Lined Ivy Gatsby Cap Natural Beige M/L
- Price
- £16.68
- Rating
- 4.6/5
- Reviews
- 582
- Age
- 2y ago
Newest
by launch date
BABAHU Mens Newsboy Cap Gatsby Flat Lvy Irish Hats Driving Cabbie Hunting Cap (UK Alpha One Size A02# Black+Grey)
- Price
- £12.61
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 11mo ago

Lynmquober Mens Vintage Newsboy Cap Ivy Irish Adjustable Beret Driving Hat Black
- Price
- £8.46
- Rating
- 4.3/5
- Reviews
- 63
- Age
- 1y ago

LXOrdora Mens Flat Caps Cabbie Driving Beret Newsboy Cotton Ivy Hat Navy
- Price
- £9.65
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 1y ago

LXOrdora Mens Flat Caps Cabbie Driving Beret Newsboy Cotton Ivy Hat Khaki
- Price
- £9.49
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 1y ago

AOGOE Mens Tweed Flat Cap Newsboy Cap Driving Cabbie Hat Adjustable Fashion Newsboy Beret Hat Cambridge Flat Cap Unisex Hunting Cap for Men
- Price
- £5.41
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
36 falling
Sellers
51
Top-5 brand share
49%
Top 20: 87%
Top-5 click share
38%
Top 20: 66%
Open market
46%
- Lafefe17%
- ACWOO11%
- besbomig9%
- TOSKATOK6%
- KeepSa6%
- Lynmquober6%
Demand
Flat Cap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Flat Cap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flat cap234K/yr
- flat caps for men uk117K/yr
- peaky blinders hat103K/yr
- mens flat caps58K/yr
- mens flat cap65K/yr
- mens flat caps uk35K/yr
- kangol flat cap16K/yr
- newsboy caps for men24K/yr
- mens caps uk flat18K/yr
- newsboy cap24K/yr
Reviews and returns
What reviews say buyers love and hate about Flat Cap
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too small
Loose fit far too big
doesnt fit well
Poor Quality
Cheap looking and poorly made
Poor quality, feels cheap
Material is very cheap
Nasty material
polyester not what I particularly wanted
Very cheap,
Absolutely fantastic hate for the price. £8.99 at time of purchase
Not worth the money
Doesn't look like the picture at all
seeing as the item is described as linen it was very annoying to see that in fact the label states 100% polyester
definitely doesnt match the picture
Love
adjustable fit
Pleased with the fit
Fits perfectly
Excellent product
A good quality cap
Really well made
Good for the money
Amazing value
Excellent value
Very comfy
This cap is very comfortable
comfortable to wear
stylish too
Great price and nice style
style just right
Return
2.9% Return rate 82% Fixable by listing
Too small
Loose fit far too big
doesnt fit well
Poor Quality
Cheap looking and poorly made
Poor quality, feels cheap
Does NOT look like the guys modelling it
Waste of space, shapeless, they fit where they touch
Material is very cheap
Nasty material
polyester not what I particularly wanted
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flat Cap questions
Answered from the same tracked data.









