Flat Cap

Shoppers searched for this 852K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £261K a year.

Searches, last 12 months

852K

Growth, 90 days vs prior 90

-24.6%

Conversion, latest week

2.6%

Market size, estimated

£261Ka year

Peak month

December4.0× the quietest month

Top search term

flat cap234K searches a year

Listings sell for £11.84 on average, from £4.12 to £50.40. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £11.84 that is £3K to £6K a year per listing.

Average price

£11.84under the $15 to $100 sweet spot

Price range

£4.12–£50.40

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

2.9%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #52 within Accessories. It carries 1,205 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

93%

Out of stock, average day

10.8%

Average rank

#52in Accessories

Average rating

4.41 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,205per listing

Listings tracked

61

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months