Flat Cap
Flat Cap shows no brand lock-in (top 5 brands take 49% of clicks), but soft demand (-24.6% this quarter) keeps it on the watch list.
Flapen Score
Is Flat Cap profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Flat Cap is a £261K/yr Amazon United Kingdom market (852K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Flat Cap: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -24.6% over the last 90 days and 2.6% of searches end in a purchase.
£261K
revenue / yr
Who owns the niche?
The top 5 brands hold 49% of demand, so 51% of the market is open.
51%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 61 products
Top Flat Cap products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Lafefe Mens Flat Caps Beret Irish Forward Cap Casual Trend Linen Duckbill Hat (Grey)
- Price
- £4.24
- Rating
- 4.0/5
- Reviews
- 393
- Age
- 2y ago
ACWOO Mens Tweed Flat Cap Newsboy Cap Adjustable Fashion Newsboy Beret Hat Driving Cabbie Flat Hat Cambridge Hunting Hats for Men Duckbill Cap
- Price
- £5.52
- Rating
- 4.4/5
- Reviews
- 603
- Age
- 1y ago
besbomig Mens Tweed Flat Cap Driving Hat Flat Newsboy Cap - Adjustable Fashion Flat Cap Newsboy Irish Beret Hat Spring Autumn Winter 55-59CM Grey
- Price
- £7.15
- Rating
- 4.5/5
- Reviews
- 4,550
- Age
- 7y ago
Lafefe Mens Flat Caps Beret Irish Forward Cap Casual Trend Linen Duckbill Hat (Blue)
- Price
- £4.30
- Rating
- 4.0/5
- Reviews
- 393
- Age
- 2y ago
KeepSa Cotton Hemp Flat Cap Gatsby Ivy Irish Newsboy Hat Breathable Hunting Cabbie Beret Summer Hats White/7-7 3/8
- Price
- £8.22
- Rating
- 4.5/5
- Reviews
- 1,736
- Age
- 5y ago
Trending
90-day click momentum
DIYDECAL Cotton Newsboy Flat Caps for Men Womens Cabbie Driving Beret Hats Grey
- Price
- £7.80
- Rating
- 4.5/5
- Reviews
- 349
- Age
- 1y ago
KeepSa Cotton Hemp Flat Cap Gatsby Ivy Irish Newsboy Hat Breathable Hunting Cabbie Beret Summer Hats White/7-7 3/8
- Price
- £8.22
- Rating
- 4.5/5
- Reviews
- 1,736
- Age
- 5y ago
KeepSa Cotton Hemp Flat Cap Gatsby Ivy Irish Newsboy Hat Breathable Hunting Cabbie Beret Summer Hats White/7-7 3/8
- Price
- £8.52
- Rating
- 4.5/5
- Reviews
- 1,736
- Age
- 2y ago
LXOrdora Mens Flat Caps Cabbie Driving Beret Newsboy Cotton Ivy Hat Khaki
- Price
- £9.49
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 1y ago
TOP-EX Mens Flat Caps 100% Linen Summer Breathable Peaked Sun Cap Cotton Lined Ivy Gatsby Cap Natural Beige M/L
- Price
- £16.68
- Rating
- 4.6/5
- Reviews
- 582
- Age
- 2y ago
Newest
by launch date
BABAHU Mens Newsboy Cap Gatsby Flat Lvy Irish Hats Driving Cabbie Hunting Cap (UK Alpha One Size A02# Black+Grey)
- Price
- £12.61
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 11mo ago
Lynmquober Mens Vintage Newsboy Cap Ivy Irish Adjustable Beret Driving Hat Black
- Price
- £8.46
- Rating
- 4.3/5
- Reviews
- 63
- Age
- 1y ago
LXOrdora Mens Flat Caps Cabbie Driving Beret Newsboy Cotton Ivy Hat Navy
- Price
- £9.65
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 1y ago
LXOrdora Mens Flat Caps Cabbie Driving Beret Newsboy Cotton Ivy Hat Khaki
- Price
- £9.49
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 1y ago
AOGOE Mens Tweed Flat Cap Newsboy Cap Driving Cabbie Hat Adjustable Fashion Newsboy Beret Hat Cambridge Flat Cap Unisex Hunting Cap for Men
- Price
- £5.41
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
36 falling
Sellers
51
Top-5 brand share
49%
Top 20: 87%
Top-5 click share
38%
Top 20: 66%
Open market
46%
- Lafefe17%
- ACWOO11%
- besbomig9%
- TOSKATOK6%
- KeepSa6%
- Lynmquober6%
Flat Cap demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Top Flat Cap search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- flat cap234K/yr
- flat caps for men uk117K/yr
- peaky blinders hat103K/yr
- mens flat caps58K/yr
- mens flat cap65K/yr
- mens flat caps uk35K/yr
- kangol flat cap16K/yr
- newsboy caps for men24K/yr
- mens caps uk flat18K/yr
- newsboy cap24K/yr
What reviews say buyers love and hate about Flat Cap
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“adjustable fit”
“Excellent product”
“Good for the money”
“Very comfy”
“stylish too”
What buyers complain about
76% of reviews“Too small”
“Poor Quality”
“Material is very cheap”
“Very cheap,”
“Doesn't look like the picture at all”
Flat Cap return rate & reasons
Why buyers send it back, as a share of all return requests.
2.9%
Return rate
82%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Flat Cap questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
