flat cap
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but soft demand (-24.6% this quarter) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Price range
Great£4.12–£50.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,204.69avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Avg price
Okay£11.84avg listing price — sweet spot $15–$100
Market size
Okay£261K£261K/yr · 852K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, flat cap is a £261K/yr Amazon United Kingdom market (852K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
flat cap market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £178K–£237K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 85%
- Out of stock
- 10.8%
- Avg brand age
- 52 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
51
Top-5 brand share
49%
Top 20: 87%
Top-5 click share
38%
Top 20: 66%
Open market
46%
- Lafefe17%
- ACWOO11%
- besbomig9%
- TOSKATOK6%
- KeepSa6%
- Lynmquober6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Top flat cap search terms
- flat cap234K/yr
- flat caps for men uk117K/yr
- peaky blinders hat103K/yr
- mens flat caps58K/yr
- mens flat cap65K/yr
- mens flat caps uk35K/yr
- kangol flat cap16K/yr
- newsboy caps for men24K/yr
- mens caps uk flat18K/yr
- newsboy cap24K/yr
Top flat cap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lafefe Mens Flat Caps Beret Irish Forward Cap Casual Trend Linen Duckbill Hat (Grey)
Lafefe£4.244.0★393 rev
ACWOO Mens Tweed Flat Cap Newsboy Cap Adjustable Fashion Newsboy Beret Hat Driving Cabbie Flat Hat Cambridge Hunting Hats for Men Duckbill Cap
ACWOO£5.524.4★603 rev
besbomig Mens Tweed Flat Cap Driving Hat Flat Newsboy Cap - Adjustable Fashion Flat Cap Newsboy Irish Beret Hat Spring Autumn Winter 55-59CM Grey
besbomig£7.154.5★4,550 rev
Lafefe Mens Flat Caps Beret Irish Forward Cap Casual Trend Linen Duckbill Hat (Blue)
Lafefe£4.304.0★393 rev
KeepSa Cotton Hemp Flat Cap Gatsby Ivy Irish Newsboy Hat Breathable Hunting Cabbie Beret Summer Hats White/7-7 3/8
KeepSa£8.224.5★1,736 rev
Newest
by launch date
BABAHU Mens Newsboy Cap Gatsby Flat Lvy Irish Hats Driving Cabbie Hunting Cap (UK Alpha One Size A02# Black+Grey)
BABAHU£12.6179 rev
Lynmquober Mens Vintage Newsboy Cap Ivy Irish Adjustable Beret Driving Hat Black
Lynmquober£8.4663 rev
LXOrdora Mens Flat Caps Cabbie Driving Beret Newsboy Cotton Ivy Hat Navy
LXOrdora£9.6550 rev
LXOrdora Mens Flat Caps Cabbie Driving Beret Newsboy Cotton Ivy Hat Khaki
LXOrdora£9.4950 rev
AOGOE Mens Tweed Flat Cap Newsboy Cap Driving Cabbie Hat Adjustable Fashion Newsboy Beret Hat Cambridge Flat Cap Unisex Hunting Cap for Men
AOGOE£5.4179 rev
Trending
90-day click momentum
DIYDECAL Cotton Newsboy Flat Caps for Men Womens Cabbie Driving Beret Hats Grey
DIYDECAL£7.804.5★
KeepSa Cotton Hemp Flat Cap Gatsby Ivy Irish Newsboy Hat Breathable Hunting Cabbie Beret Summer Hats White/7-7 3/8
KeepSa£8.224.5★
KeepSa Cotton Hemp Flat Cap Gatsby Ivy Irish Newsboy Hat Breathable Hunting Cabbie Beret Summer Hats White/7-7 3/8
KeepSa£8.524.5★
LXOrdora Mens Flat Caps Cabbie Driving Beret Newsboy Cotton Ivy Hat Khaki
LXOrdora£9.494.1★
TOP-EX Mens Flat Caps 100% Linen Summer Breathable Peaked Sun Cap Cotton Lined Ivy Gatsby Cap Natural Beige M/L
TOP-EX£16.684.6★
What buyers say about flat cap
What buyers praise and complain about, mined from review topics.What buyers love
“adjustable fit”
“Excellent product”
“Good for the money”
“Very comfy”
“stylish too”
“material fantastic price very comfortable”
“easy to adjust”
“Keeps head warm”
“Just what I wanted”
“This cap is very light”
What buyers complain about
“Too small”
“Poor Quality”
“Material is very cheap”
“Very cheap,”
“Doesn't look like the picture at all”
“Does NOT look like the guys modelling it”
“A little flimsy”
“Thin material”
“Came with creases I cant remove”
“No instructions included as to how to sew in the razor blades,,,”
Top return reasons
Common questions
- Is flat cap profitable to sell on Amazon United Kingdom?
- The niche generates £261K/yr across 61 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the flat cap niche?
- 36 brands and 51 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in flat cap?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 2.9%.
- When does demand for flat cap peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the flat cap niche?
- Listings span £4.12–£50.40; the average listing price is £11.84 (sweet spot $15–$100). The average incumbent carries 1,205 reviews — the moat a new listing must climb.