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Flat Cap

Maybe

The top 5 brands take only 49% of clicks. But demand is soft, at -24.6% this quarter, so Flat Cap is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£261K/yr852K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
38%top-5 click share · 36 brands · 51 sellers

Flapen Score

Flat Cap against its category

The dotted line is the Fashion average. Past it, Flat Cap is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flat Cap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flat Cap 852K times last year and spent an estimated £261K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 852K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £261K a year.

Searches, last 12 months
852K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
2.6%
Market size, estimated
£261Ka year
Peak month
December4.0× the quietest month
Top search term
flat cap234K searches a year

02 · Price

A sale here is worth £11.84.

Listings sell for £11.84 on average, from £4.12 to £50.40. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £11.84 that is £3K to £6K a year per listing.

Average price
£11.84under the $15 to $100 sweet spot
Price range
£4.12–£50.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #52 within Accessories. It carries 1,205 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
93%
Out of stock, average day
10.8%
Average rank
#52in Accessories
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,205per listing
Listings tracked
61

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Flat Cap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£8K£16K£24K£31K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

51

Top-5 brand share

49%

Top 20: 87%

Top-5 click share

38%

Top 20: 66%

Open market

46%

  • Lafefe17%
  • ACWOO11%
  • besbomig9%
  • TOSKATOK6%
  • KeepSa6%
  • Lynmquober6%

Demand

Flat Cap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Flat Cap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flat cap234K/yr
  • flat caps for men uk117K/yr
  • peaky blinders hat103K/yr
  • mens flat caps58K/yr
  • mens flat cap65K/yr
  • mens flat caps uk35K/yr
  • kangol flat cap16K/yr
  • newsboy caps for men24K/yr
  • mens caps uk flat18K/yr
  • newsboy cap24K/yr

Reviews and returns

What reviews say buyers love and hate about Flat Cap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+0.29

Too small

Loose fit far too big

doesnt fit well

Quality-Overall21%−0.13

Poor Quality

Cheap looking and poorly made

Poor quality, feels cheap

Material Quality6%−0.04

Material is very cheap

Nasty material

polyester not what I particularly wanted

Value For Money5%+1.20

Very cheap,

Absolutely fantastic hate for the price. £8.99 at time of purchase

Not worth the money

Advertised Vs Actual Product4%−0.06

Doesn't look like the picture at all

seeing as the item is described as linen it was very annoying to see that in fact the label states 100% polyester

definitely doesnt match the picture

Love

Size-Overall28%+0.29

adjustable fit

Pleased with the fit

Fits perfectly

Quality-Overall17%−0.13

Excellent product

A good quality cap

Really well made

Value For Money14%+1.20

Good for the money

Amazing value

Excellent value

Comfort-Overall10%+1.39

Very comfy

This cap is very comfortable

comfortable to wear

Shape/Style5%−0.02

stylish too

Great price and nice style

style just right

Return

2.9% Return rate 82% Fixable by listing

Size-Overall64%███▇▇▆

Too small

Loose fit far too big

doesnt fit well

Quality-Overall8%█▇▆█▅▆

Poor Quality

Cheap looking and poorly made

Poor quality, feels cheap

Shape/Style6%▃▃▅█▇▇

Does NOT look like the guys modelling it

Waste of space, shapeless, they fit where they touch

Color4%▃▄▄▆█▇
Material Quality3%▆▄▁▄▁█

Material is very cheap

Nasty material

polyester not what I particularly wanted

FAQ

Common Flat Cap questions

Answered from the same tracked data.