flannel shirt
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Price range
Great£9.07–£36.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.79avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Review moat
Bad4,031.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Market size
Bad£31K£31K/yr · 378K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, flannel shirt is a £31K/yr Amazon United Kingdom market (378K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
flannel shirt market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £22K–£30K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #193
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 91%
- Out of stock
- 5.1%
- Avg brand age
- 40 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
23
Top-5 brand share
72%
Top 20: 99%
Top-5 click share
26%
Top 20: 59%
Open market
22%
- Amazon Essentials26%
- Lonvera184014%
- HISDERN13%
- siliteelon12%
- Vasego7%
- PARKLEES6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Top flannel shirt search terms
- checked shirt mens55K/yr
- flannel shirt men59K/yr
- flannel shirt37K/yr
- mens checked shirt27K/yr
- mens flannel shirt32K/yr
- plaid shirt17K/yr
- checked shirt12K/yr
- check shirt13K/yr
- plaid shirts men19K/yr
- mens checked shirts long sleeve19K/yr
Top flannel shirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
siliteelon Flannel Shirt Men Cotton Red Black Checked Shirt Mens Long Sleeve Regular fit Casual Plaid Shirt Lumberjack
siliteelon£13.674.5★4,765 rev
Lonvera1840 Mens 100% Cotton Plaid Shirt Long Sleeve Regular Fit with Pocket Classic Tartan Check Smart Casual Shirt for Work & Weekend S4XL (Red)
Lonvera1840£18.524.6★97 rev
Amazon Essentials Mens Long-Sleeved Flannel Shirt Black Blue Buffalo Plaid XL
Amazon Essentials£12.414.4★15,491 rev
Amazon Essentials Mens Long-Sleeved Flannel Shirt Multicolour Check Plaid L
Amazon Essentials£13.334.5★16,930 rev
HISDERN Mens Checked Flannel Shirts Long Sleeve Casual Plaid Shirt for Men Lumberjack Shirts Button Down Regular Fit Green L
HISDERN£15.104.4★1,628 rev
Newest
by launch dateLonvera1840 Mens 100% Cotton Plaid Shirt Long Sleeve Regular Fit with Pocket Classic Tartan Check Smart Casual Shirt for Work & Weekend S4XL (Red)
Lonvera1840£18.5297 rev
Lonvera1840 Mens 100% Cotton Plaid Shirt Long Sleeve Regular Fit with Pocket Classic Tartan Check Smart Casual Shirt for Work & Weekend S4XL (Purple)
Lonvera1840£18.5597 rev
Lonvera1840 Mens 100% Cotton Plaid Shirt Long Sleeve Regular Fit with Pocket Classic Tartan Check Smart Casual Shirt for Work & Weekend S4XL (Blue)
Lonvera1840£18.4497 rev
Blu Apparel Mens Checked Shirt Mens Shirts Short Sleeve and Long Sleeve Cotton Casual Shirt for Men (UK Alpha XL Regular Regular Brown/Beige)
Blu Apparel£9.8565 rev
PARKLEES Mens Lightweight Plaid Shirt Casual Slim Fit Checked Long Sleeve Button Down Shirts with Pocket Beige Plaid Large
PARKLEES£18.2465 rev
Trending
90-day click momentum
HISDERN Mens Checked Flannel Shirt Long Sleeve Button Down Lumberjack Cotton Shirts Regular Fit Black M
HISDERN£15.214.4★
Amazon Essentials Mens Long-Sleeved Flannel Shirt Black Burgundy Grey Plaid M
Amazon Essentials£10.774.5★
Lonvera1840 Mens 100% Cotton Plaid Shirt Long Sleeve Regular Fit with Pocket Classic Tartan Check Smart Casual Shirt for Work & Weekend S4XL (Purple)
Lonvera1840£18.554.6★
Lonvera1840 Mens 100% Cotton Plaid Shirt Long Sleeve Regular Fit with Pocket Classic Tartan Check Smart Casual Shirt for Work & Weekend S4XL (Red)
Lonvera1840£18.524.6★
Vasego Mens Flannel Shirt Long Sleeve Regular Fit Cotton Lumberjack with Button-Down Pockets Classic Soft and Comfortable Plaid Shirt for Everyday Wear Burgandy
Vasego£9.834.6★
What buyers say about flannel shirt
What buyers praise and complain about, mined from review topics.What buyers love
“The size range makes it easy to get the right fit”
“A good quality shirt”
“Great price”
“Lovely soft material”
“very comfortable”
“works fine with a t shirt underneath on colder days”
“Nice colour”
“has a well-made feel overall”
“Good thick shirt”
“As designed shown on site”
What buyers complain about
“a little bigger then was expecting”
“Thin”
“Cracking bargain for under £9”
“I dropped it to three stars because the breast pockets are narrower than any shirt I've ever had”
“just not particularly warm”
“short arm length”
“Tight, thin material and short arm length”
“Poor quality”
“the material makes the colour look a little duller then in the pictures and even though it's a large which generally fits me this feels a little too big and loose”
“it will likely shrink slightly over time in the wash like many shirts can so it should still be fine”
Top return reasons
Common questions
- Is flannel shirt profitable to sell on Amazon United Kingdom?
- The niche generates £31K/yr across 70 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the flannel shirt niche?
- 21 brands and 23 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in flannel shirt?
- Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 3.9%.
- When does demand for flannel shirt peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the flannel shirt niche?
- Listings span £9.07–£36.99; the average listing price is £14.79 (sweet spot $15–$100). The average incumbent carries 4,031 reviews — the moat a new listing must climb.