Flannel Shirt
weak search conversion (0.6%) — Flannel Shirt doesn't clear our bar today.
Flapen Score
Is Flannel Shirt profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Flannel Shirt is a £31K/yr Amazon United Kingdom market (378K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Flannel Shirt: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -10.6% over the last 90 days and 0.6% of searches end in a purchase.
£31K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 70 products
Top Flannel Shirt products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
siliteelon Flannel Shirt Men Cotton Red Black Checked Shirt Mens Long Sleeve Regular fit Casual Plaid Shirt Lumberjack
- Price
- £13.67
- Rating
- 4.5/5
- Reviews
- 4,765
- Age
- 7y ago
Lonvera1840 Mens 100% Cotton Plaid Shirt Long Sleeve Regular Fit with Pocket Classic Tartan Check Smart Casual Shirt for Work & Weekend S4XL (Red)
- Price
- £18.52
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 8mo ago
Amazon Essentials Mens Long-Sleeved Flannel Shirt Black Blue Buffalo Plaid XL
- Price
- £12.41
- Rating
- 4.4/5
- Reviews
- 15,491
- Age
- 5y ago
Amazon Essentials Mens Long-Sleeved Flannel Shirt Multicolour Check Plaid L
- Price
- £13.33
- Rating
- 4.5/5
- Reviews
- 16,930
- Age
- 7y ago
HISDERN Mens Checked Flannel Shirts Long Sleeve Casual Plaid Shirt for Men Lumberjack Shirts Button Down Regular Fit Green L
- Price
- £15.10
- Rating
- 4.4/5
- Reviews
- 1,628
- Age
- 3y ago
Trending
90-day click momentum
HISDERN Mens Checked Flannel Shirt Long Sleeve Button Down Lumberjack Cotton Shirts Regular Fit Black M
- Price
- £15.21
- Rating
- 4.4/5
- Reviews
- 1,628
- Age
- 1y ago
Amazon Essentials Mens Long-Sleeved Flannel Shirt Black Burgundy Grey Plaid M
- Price
- £10.77
- Rating
- 4.5/5
- Reviews
- 10,586
- Age
- 4y ago
Lonvera1840 Mens 100% Cotton Plaid Shirt Long Sleeve Regular Fit with Pocket Classic Tartan Check Smart Casual Shirt for Work & Weekend S4XL (Purple)
- Price
- £18.55
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 8mo ago
Lonvera1840 Mens 100% Cotton Plaid Shirt Long Sleeve Regular Fit with Pocket Classic Tartan Check Smart Casual Shirt for Work & Weekend S4XL (Red)
- Price
- £18.52
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 8mo ago
Vasego Mens Flannel Shirt Long Sleeve Regular Fit Cotton Lumberjack with Button-Down Pockets Classic Soft and Comfortable Plaid Shirt for Everyday Wear Burgandy
- Price
- £9.83
- Rating
- 4.6/5
- Reviews
- 503
- Age
- 1y ago
Newest
by launch dateLonvera1840 Mens 100% Cotton Plaid Shirt Long Sleeve Regular Fit with Pocket Classic Tartan Check Smart Casual Shirt for Work & Weekend S4XL (Red)
- Price
- £18.52
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 8mo ago
Lonvera1840 Mens 100% Cotton Plaid Shirt Long Sleeve Regular Fit with Pocket Classic Tartan Check Smart Casual Shirt for Work & Weekend S4XL (Purple)
- Price
- £18.55
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 8mo ago
Lonvera1840 Mens 100% Cotton Plaid Shirt Long Sleeve Regular Fit with Pocket Classic Tartan Check Smart Casual Shirt for Work & Weekend S4XL (Blue)
- Price
- £18.44
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 8mo ago
Blu Apparel Mens Checked Shirt Mens Shirts Short Sleeve and Long Sleeve Cotton Casual Shirt for Men (UK Alpha XL Regular Regular Brown/Beige)
- Price
- £9.85
- Rating
- 3.7/5
- Reviews
- 65
- Age
- 11mo ago
PARKLEES Mens Lightweight Plaid Shirt Casual Slim Fit Checked Long Sleeve Button Down Shirts with Pocket Beige Plaid Large
- Price
- £18.24
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 12mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
Brands
21 falling
Sellers
23
Top-5 brand share
72%
Top 20: 99%
Top-5 click share
26%
Top 20: 59%
Open market
22%
- Amazon Essentials26%
- Lonvera184014%
- HISDERN13%
- siliteelon12%
- Vasego7%
- PARKLEES6%
Flannel Shirt demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Top Flannel Shirt search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- checked shirt mens55K/yr
- flannel shirt men59K/yr
- flannel shirt37K/yr
- mens checked shirt27K/yr
- mens flannel shirt32K/yr
- plaid shirt17K/yr
- checked shirt12K/yr
- check shirt13K/yr
- plaid shirts men19K/yr
- mens checked shirts long sleeve19K/yr
What reviews say buyers love and hate about Flannel Shirt
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“The size range makes it easy to get the right fit”
“A good quality shirt”
“Great price”
“Lovely soft material”
“very comfortable”
What buyers complain about
53% of reviews“a little bigger then was expecting”
“Thin”
“Cracking bargain for under £9”
“I dropped it to three stars because the breast pockets are narrower than any shirt I've ever had”
“just not particularly warm”
Flannel Shirt return rate & reasons
Why buyers send it back, as a share of all return requests.
3.9%
Return rate
89%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Flannel Shirt questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
