Flannel Shirt

Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months

378K

Growth, 90 days vs prior 90

-10.6%

Conversion, latest week

0.6%

Market size, estimated

£31Ka year

Peak month

December2.9× the quietest month

Top search term

checked shirt mens55K searches a year

Listings sell for £14.79 on average, from £9.07 to £36.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.79 that is £0 to £1K a year per listing.

Average price

£14.79under the $15 to $100 sweet spot

Price range

£9.07–£36.99

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

3.9%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #193 within Tops, T-Shirts & Shirts. It carries 4,031 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

87%

Out of stock, average day

5.1%

Average rank

#193in Tops, T-Shirts & Shirts

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,031per listing

Listings tracked

70

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months