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Flamingo

Fail

Shoppers spend only $79K a year here, so Flamingo is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£79K/yr201K searches / yr
90-day growth
+20.0%search demand this quarter
Competition
60%top-5 click share · 19 brands · 69 sellers

Flapen Score

Flamingo against its category

The dotted line is the Fashion average. Past it, Flamingo is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flamingo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flamingo 201K times last year and spent an estimated £79K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
+20.0%
Conversion, latest week
3.8%
Market size, estimated
£79Ka year
Peak month
December3.5× the quietest month
Top search term
flamingo93K searches a year

02 · Price

A sale here is worth £10.48.

Listings sell for £10.48 on average, from £3.18 to £28.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £10.48 that is £0 to £1K a year per listing.

Average price
£10.48under the $15 to $100 sweet spot
Price range
£3.18–£28.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #580 within Girls. It carries 608 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
96%
Out of stock, average day
12.7%
Average rank
#580in Girls
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
608per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Flamingo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

69

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

60%

Top 20: 94%

Open market

26%

  • LSVGSAK50%
  • J.VER10%
  • TOYMIS4%
  • LEGO4%
  • Amycute3%
  • Rithern3%

Demand

Flamingo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Flamingo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flamingo93K/yr
  • flamingo gifts85K/yr
  • pink flamingo8K/yr
  • flamingo gifts for women15K/yr

Reviews and returns

What reviews say buyers love and hate about Flamingo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.11

Small

The book wasnt as big as I imagined it to

Quality-Overall33%−0.08

Cheap and Nasty

Poor Quality / Faulty

Look cheap and nasty

Value For Money13%−0.09

Not worth the money

Love

Quality-Overall16%−0.08

Amazing quality

Great product

Made well

Gifting Purpose11%−0.01

the items are easy to gift individually or as a full set

Overall if you have a flamingo lover in your life this will make a flamazing gift

Lego is always a good gift to give

Size-Overall10%−0.11

A good size

The card is a decent size with a fun print

very flattering and true to size

Fun/Entertainment Experience10%+1.02

fun to make

A fun card

Fun product

Design-Overall8%+0.77

Gorgeous when built

These make beautiful garden decorations

The different builds are cute

Return

0.9% Return rate 45% Fixable by listing

Size-Overall38%▃▆▄█▆▆

Small

The book wasnt as big as I imagined it to

Gifting Purpose11%█▄▁▁▅▁
Value For Money8%█▇▄▁▁▇

Not worth the money

Quality-Overall8%▁▁▁█▃▄

Cheap and Nasty

Poor Quality / Faulty

Look cheap and nasty

Material Quality7%▁▇█▁▅▁

FAQ

Common Flamingo questions

Answered from the same tracked data.