Fitflops Women
MaybeSearch demand grew +269.6% this quarter. But buyers convert on only 1.1% of searches, so Fitflops Women is a Maybe.
- Flapen Score
- 54 / 100Top 27% of 2,461 Fashion niches · +6 vs the category median of 4854
- Market size
- £64K/yr414K searches / yr
- 90-day growth
- +269.6%search demand this quarter
- Competition
- 11%top-5 click share · 29 brands · 70 sellers
Flapen Score
Fitflops Women against its category
The dotted line is the Fashion average. Past it, Fitflops Women is stronger. Inside it, weaker.
Market
The Fitflops Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fitflops Women 414K times last year and spent an estimated £64K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Sep. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 414K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +269.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 414K
- Growth, 90 days vs prior 90
- +269.6%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £64Ka year
- Peak month
- August10.7× the quietest month
- Top search term
- rocket dog flip flops for women122K searches a year
02 · Price
A sale here is worth £13.99.
Listings sell for £13.99 on average, from £7.29 to £31.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.99 that is £0 to £1K a year per listing.
- Average price
- £13.99under the $15 to $100 sweet spot
- Price range
- £7.29–£31.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 4.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #551 within Shoes. It carries 2,313 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 96%
- Out of stock, average day
- 4.8%
- Average rank
- #551in Shoes
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,313per listing
- Listings tracked
- 224
04 · Newcomers
Amazon counts 0 of last year's 56 launches as successful.
56 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 56
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Fitflops Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rocket Dog Adios Daisy Sandals UK 6
- Price
- £9.32
- Rating
- 4.4/5
- Reviews
- 304
- Age
- 8y ago

Rocket Dog Adios Aloe Womens Multi EVA Flip Flop - Size 5 UK - Multicolour
- Price
- £8.89
- Rating
- 4.5/5
- Reviews
- 1,493
- Age
- 6y ago

Rocket Dog Spotlight Monroe Womens Multi Flip Flop - Size 6 UK - Multicolour
- Price
- £10.13
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 1y ago

Rocket Dog Adios Womens Black EVA Flip Flop - Size 7 UK - Black
- Price
- £9.88
- Rating
- 4.4/5
- Reviews
- 2,445
- Age
- 2y ago

Ipanema Ipanema Anat Colors Fem Womens Flip Flop Flip Flops (Black/Black 8023) 7 UK (40 EU)
- Price
- £9.76
- Rating
- 4.5/5
- Reviews
- 2,283
- Age
- 7y ago
Trending
90-day click momentum
Rocket Dog Womens Adios Flip-Flop Blue 7 UK
- Price
- £13.36
- Rating
- 4.1/5
- Reviews
- 57
- Age
- 11mo ago

ROCKET DOG Womens Adios Flip-Flop 4 UK
- Price
- £11.72
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 11mo ago

Rocket Dog Adios Daisy Sandals UK 6
- Price
- £9.32
- Rating
- 4.4/5
- Reviews
- 304
- Age
- 8y ago

Rocket Dog Spotlight Lima Fabric Womens Natural Multi Flip Flops - UK 7
- Price
- £13.73
- Rating
- 4.7/5
- Reviews
- 1,616
- Age
- 2y ago

Rocket Dog Spotlight Monroe Womens Multi Flip Flop - Size 6 UK - Multicolour
- Price
- £10.13
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 1y ago
Newest
by launch date
Rocket Dog Womens Adios Flip-Flop Blue 7 UK
- Price
- £13.36
- Rating
- 4.1/5
- Reviews
- 57
- Age
- 11mo ago

ROCKET DOG Womens Adios Flip-Flop 4 UK
- Price
- £11.72
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 11mo ago

Rocket Dog Spotlight Monroe Womens Multi Flip Flop - Size 6 UK - Multicolour
- Price
- £10.13
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 1y ago

Rocket Dog Adios Dexter Womens Brown EVA Flip Flop - Size 7 UK - Brown
- Price
- £11.02
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 1y ago

Rocket Dog Womens Adios Flip-Flop Brown 5 UK
- Price
- £11.35
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 11% of clicks. An open shelf where new products get seen.
Brands
29 rising
Sellers
70
Top-5 brand share
91%
Top 20: 99%
Top-5 click share
11%
Top 20: 34%
Open market
10%
- Rocket Dog57%
- Ipanema28%
- KuaiLu2%
- ARRIGO BELLO1%
- shevalues1%
- Amazon Essentials1%
- Open — no brand owns it (23 brands, 10%)
Demand
Fitflops Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 10.7×
Search terms
Top Fitflops Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rocket dog flip flops for women122K/yr
- ipanema flip flops womens86K/yr
- ipanema sandals44K/yr
- rocket dog flip flops32K/yr
- ipanema24K/yr
- ipanema flip flops22K/yr
- rocket dog sandals women16K/yr
- gold flip flops19K/yr
- rocket dog sandals11K/yr
- ipanema sandals womens16K/yr
Reviews and returns
What reviews say buyers love and hate about Fitflops Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Don't fit
Too big and loose
Fits small
Uncomfortable
uncomfortable to wear
Most uncomfortable footwear ever bought
Rubbish
Poor, flimsy quality compared
Poor quality
the coating on the straps is coming off
2nd time of wearing the strap broke
Strap snapped
I was sent Black sandals but they had the gold glitter, so Ive knocked a star off, as I never wear gold jewellery, or gold anything...only Silver
Makes the bottom of your feet black
Dyes your feet blue
Love
Light and comfortable
Comfortable shoes
comfortable when worn
Fits your normal size
Excellent fit
These sandals fit perfectly
They appear to be well made
Excellent product
good quality
Good value
well worth it
Good value for money
Love the colour
The color is exactly as shown in the picture
so comfortable i have 3 pairs in different colours
Return
4.6% Return rate 75% Fixable by listing
Don't fit
Too big and loose
Fits small
its to small as theres not even 0,5cm left free from toes or heal
I couldn't get my foot in them at all
have a narrow foot
Uncomfortable
uncomfortable to wear
Most uncomfortable footwear ever bought
I was sent Black sandals but they had the gold glitter, so Ive knocked a star off, as I never wear gold jewellery, or gold anything...only Silver
Makes the bottom of your feet black
Dyes your feet blue
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fitflops Women questions
Answered from the same tracked data.









