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Fitflops Women

Maybe

Search demand grew +269.6% this quarter. But buyers convert on only 1.1% of searches, so Fitflops Women is a Maybe.

Filters Trending
Flapen Score
54
54 / 100
Top 27% of 2,461 Fashion niches · +6 vs the category median of 48
Market size
£64K/yr414K searches / yr
90-day growth
+269.6%search demand this quarter
Competition
11%top-5 click share · 29 brands · 70 sellers

Flapen Score

Fitflops Women against its category

The dotted line is the Fashion average. Past it, Fitflops Women is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fitflops Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fitflops Women 414K times last year and spent an estimated £64K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Sep. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 414K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +269.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
414K
Growth, 90 days vs prior 90
+269.6%
Conversion, latest week
1.1%
Market size, estimated
£64Ka year
Peak month
August10.7× the quietest month
Top search term
rocket dog flip flops for women122K searches a year

02 · Price

A sale here is worth £13.99.

Listings sell for £13.99 on average, from £7.29 to £31.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.99 that is £0 to £1K a year per listing.

Average price
£13.99under the $15 to $100 sweet spot
Price range
£7.29–£31.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #551 within Shoes. It carries 2,313 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
96%
Out of stock, average day
4.8%
Average rank
#551in Shoes
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,313per listing
Listings tracked
224

04 · Newcomers

Amazon counts 0 of last year's 56 launches as successful.

56 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
56
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Fitflops Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

£0£643£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

70

Top-5 brand share

91%

Top 20: 99%

Top-5 click share

11%

Top 20: 34%

Open market

10%

  • Rocket Dog57%
  • Ipanema28%
  • KuaiLu2%
  • ARRIGO BELLO1%
  • shevalues1%
  • Amazon Essentials1%
  • Open — no brand owns it (23 brands, 10%)

Demand

Fitflops Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 10.7×

Search terms

Top Fitflops Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rocket dog flip flops for women122K/yr
  • ipanema flip flops womens86K/yr
  • ipanema sandals44K/yr
  • rocket dog flip flops32K/yr
  • ipanema24K/yr
  • ipanema flip flops22K/yr
  • rocket dog sandals women16K/yr
  • gold flip flops19K/yr
  • rocket dog sandals11K/yr
  • ipanema sandals womens16K/yr

Reviews and returns

What reviews say buyers love and hate about Fitflops Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.28

Don't fit

Too big and loose

Fits small

Comfort-Overall9%+3.09

Uncomfortable

uncomfortable to wear

Most uncomfortable footwear ever bought

Quality-Overall9%−0.03

Rubbish

Poor, flimsy quality compared

Poor quality

Strap/String Quality5%−0.04

the coating on the straps is coming off

2nd time of wearing the strap broke

Strap snapped

Color3%

I was sent Black sandals but they had the gold glitter, so Ive knocked a star off, as I never wear gold jewellery, or gold anything...only Silver

Makes the bottom of your feet black

Dyes your feet blue

Love

Comfort-Overall42%+3.09

Light and comfortable

Comfortable shoes

comfortable when worn

Size-Overall13%−0.28

Fits your normal size

Excellent fit

These sandals fit perfectly

Quality-Overall8%−0.03

They appear to be well made

Excellent product

good quality

Value For Money6%+0.43

Good value

well worth it

Good value for money

Color3%

Love the colour

The color is exactly as shown in the picture

so comfortable i have 3 pairs in different colours

Return

4.6% Return rate 75% Fixable by listing

Size-Overall53%▇▇████

Don't fit

Too big and loose

Fits small

Feet Fit13%▅█▆▆█▆

its to small as theres not even 0,5cm left free from toes or heal

I couldn't get my foot in them at all

have a narrow foot

Comfort-Overall7%▆█▇█▆█

Uncomfortable

uncomfortable to wear

Most uncomfortable footwear ever bought

Width6%█▅▄█▆█
Color3%█▃▃▄▃▄

I was sent Black sandals but they had the gold glitter, so Ive knocked a star off, as I never wear gold jewellery, or gold anything...only Silver

Makes the bottom of your feet black

Dyes your feet blue

FAQ

Common Fitflops Women questions

Answered from the same tracked data.