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Fitflops Women

Maybe

Search demand grew +269.6% this quarter. But buyers convert on only 1.1% of searches, so Fitflops Women is a Maybe.

Filters Trending
Flapen Score
54
54 / 100
Top 27% of 2,461 Fashion niches · +6 vs the category median of 48
Market size
£64K/yr414K searches / yr
90-day growth
+269.6%search demand this quarter
Competition
11%top-5 click share · 29 brands · 70 sellers

Flapen Score

Fitflops Women against its category

The dotted line is the Fashion average. Past it, Fitflops Women is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fitflops Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fitflops Women 414K times last year and spent an estimated £64K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Sep. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 414K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +269.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
414K
Growth, 90 days vs prior 90
+269.6%
Conversion, latest week
1.1%
Market size, estimated
£64Ka year
Peak month
August10.7× the quietest month
Top search term
rocket dog flip flops for women122K searches a year

02 · Price

A sale here is worth £13.99.

Listings sell for £13.99 on average, from £7.29 to £31.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.99 that is £0 to £1K a year per listing.

Average price
£13.99under the $15 to $100 sweet spot
Price range
£7.29–£31.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #551 within Shoes. It carries 2,313 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
96%
Out of stock, average day
4.8%
Average rank
#551in Shoes
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,313per listing
Listings tracked
224

04 · Newcomers

0 of last year's 56 launches cleared the first-year sales bar.

56 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
56
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Fitflops Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 11% of clicks, no more. An open shelf where new products get seen.

£0£643£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

70

Est. top-5 brand share

91%

Top 20: 99%

Est. top-5 click share

11%

Top 20: 34%

Open market

10%

  • Rocket Dog57%
  • Ipanema28%
  • KuaiLu2%
  • ARRIGO BELLO1%
  • shevalues1%
  • Amazon Essentials1%
  • Open — no brand owns it (23 brands, 10%)

Demand

Fitflops Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 10.7×

Search terms

Top Fitflops Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rocket dog flip flops for women122K/yr
  • ipanema flip flops womens86K/yr
  • ipanema sandals44K/yr
  • rocket dog flip flops32K/yr
  • ipanema24K/yr
  • ipanema flip flops22K/yr
  • rocket dog sandals women16K/yr
  • gold flip flops19K/yr
  • rocket dog sandals11K/yr
  • ipanema sandals womens16K/yr

Reviews and returns

What reviews say buyers love and hate about Fitflops Women

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Comfort-Overall”
35%of negative reviews mention “Size-Overall”
4.6%of orders come back
“Don't fit”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fitflops Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data