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Fishnet Stockings

Fail

Prices span $2.70–$11.70, mostly outside the sweet spot, so Fishnet Stockings is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£34K/yr121K searches / yr
90-day growth
-17.5%search demand this quarter
Competition
52%top-5 click share · 16 brands · 31 sellers

Flapen Score

Fishnet Stockings against its category

The dotted line is the Fashion average. Past it, Fishnet Stockings is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fishnet Stockings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fishnet Stockings 121K times last year and spent an estimated £34K. The top 5 brands take 68% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-17.5%
Conversion, latest week
4.3%
Market size, estimated
£34Ka year
Peak month
October2.3× the quietest month
Top search term
fishnet stockings79K searches a year

02 · Price

A sale here is worth £6.47.

Listings sell for £6.47 on average, from £2.70 to £11.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.47 that is £647 to £2K a year per listing.

Average price
£6.47under the $15 to $100 sweet spot
Price range
£2.70–£11.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£647–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #55 within Socks & Tights. It carries 1,054 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#55in Socks & Tights
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,054per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Fishnet Stockings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

31

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

27%

  • RSLOVE40%
  • E-Laurels10%
  • Sintege6%
  • Bencailor6%
  • Smiffys6%
  • Ann Summers5%

Demand

Fishnet Stockings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Fishnet Stockings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fishnet stockings79K/yr
  • fish net stockings for women11K/yr
  • fishnet hold ups12K/yr
  • fishnet stockings for women12K/yr
  • black fishnet stockings8K/yr

Reviews and returns

What reviews say buyers love and hate about Fishnet Stockings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall44%−0.09

to tight around the top

And too small

Extremely large

Quality-Overall15%+0.97

low quality

poor quality, they wont stay up

Waist Fit11%−0.18

Belt is very tight

Natural Resource Wastage6%−0.09

Total waste of money

Thin4%−0.06

quite thin and rips easily

Love

Size-Overall31%−0.09

Fits fine

Great fit and looks great on as the holes are not too big

true to size

Quality-Overall26%+0.97

Very nice good quality hold ups

Good Quality

Seem to be better made than usual looks good on also keeps the legs warm

Comfort-Overall12%+1.01

Comfortable

really comfy to wear

Comfort

Value For Money6%+0.59

Cheap enough

Good value

Good value for money

Durability5%+0.23

they do not break easily

durable

they lasted me a few wears with careful use

Return

0.9% Return rate 53% Fixable by listing

Size-Overall32%▇███▃▇

to tight around the top

And too small

Extremely large

Gap/Hole17%▄██▄▃▁
Quality-Overall14%▃▄▂▄█▃

low quality

poor quality, they wont stay up

Shape/Style6%▁▁▄▁█▅
Length6%▁▅█▇▁▁

FAQ

Common Fishnet Stockings questions

Answered from the same tracked data.