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Fishing Scales

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $106K a year here, so Fishing Scales is a Maybe.

Flapen Score
64
64 / 100
Top 5% of 2,461 Fashion niches · +16 vs the category median of 48
Market size
£106K/yr120K searches / yr
90-day growth
+57.5%search demand this quarter
Competition
55%top-5 click share · 20 brands · 55 sellers

Flapen Score

Fishing Scales against its category

The dotted line is the Fashion average. Past it, Fishing Scales is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fishing Scales market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fishing Scales 120K times last year and spent an estimated £106K. The top 5 brands take 60% of clicks. Demand peaks in Aug–Sep. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +57.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
+57.5%
Conversion, latest week
6.2%
Market size, estimated
£106Ka year
Peak month
August2.8× the quietest month
Top search term
fishing scales60K searches a year

02 · Price

A sale here is worth £14.22.

Listings sell for £14.22 on average, from £4.92 to £31.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £14.22 that is £1K to £4K a year per listing.

Average price
£14.22under the $15 to $100 sweet spot
Price range
£4.92–£31.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #28 within Luggage & Travel Gear. It carries 533 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
87%
Out of stock, average day
1.7%
Average rank
#28in Luggage & Travel Gear
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
533per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Fishing Scales products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

55

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

35%

  • Lidsters Fishing Supplies22%
  • Meilen13%
  • NGT10%
  • Oktaplex lighting8%
  • CAMRY6%
  • LEEDA5%

Demand

Fishing Scales search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.8×

Search terms

Top Fishing Scales search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fishing scales60K/yr
  • fishing scales digital9K/yr
  • digital fishing scales7K/yr
  • fishing weighing scales8K/yr
  • carp scales7K/yr
  • fishing scales and sling7K/yr
  • fish scales6K/yr
  • carp fishing scales6K/yr
  • fish weighing scales5K/yr
  • fishing scale4K/yr

Reviews and returns

What reviews say buyers love and hate about Fishing Scales

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.03

goods are shoddy

Absolute rubbish

Not the best quality

Functionality-Overall18%−0.17

Doesn't work

Slight malfunction

Doesnt work

Durability14%−0.14

Broke on first time use

broken after 1st use

Broke on first use - the needle does not return to zero

Size-Overall13%−0.06

Not fit for its purpose

Could of been more sturdier for larger cases

found that the hook was a bit small

Display-Overall5%+0.02

Dont bother, the display has broken in just over 1 year

the screen does not work just a jumble of numbers on it

Love

Quality-Overall24%−0.03

Good quality scales

Excellent product

Good quality

Value For Money21%+1.00

Very good piece of kit at a very good price

Good value for money

Good value

Ease Of Use16%+1.37

Easy to use

Easy to handle

The scale is easy to use

Advertised Vs Actual Product15%+1.53

is exactly as shown

exactly what I wanted

Exactly as described

Size-Overall5%−0.06

Nice size

Excellent scales, nice sized graphics that even this doddering old coot can read

a nice size net for weighing fish

Return

0.7% Return rate 23% Fixable by listing

Functionality-Overall32%██▂▇▆▅

Doesn't work

Slight malfunction

Doesnt work

Size-Overall19%▇▃▅▆▇█

Not fit for its purpose

Could of been more sturdier for larger cases

found that the hook was a bit small

Defective Material/Parts10%▁▁█▇▆▅
Display-Overall9%▁▁█▁▆▄

Dont bother, the display has broken in just over 1 year

the screen does not work just a jumble of numbers on it

Quality-Overall7%▁▇▂▁▁█

goods are shoddy

Absolute rubbish

Not the best quality

FAQ

Common Fishing Scales questions

Answered from the same tracked data.