Is fishing scales profitable to sell on Amazon United Kingdom?

The niche generates £106K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +57.5%. Flapen's verdict: Worth a look (64/100).

How competitive is the fishing scales niche?

20 brands and 55 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in fishing scales?

Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Durability. The return rate is 0.7%.

When does demand for fishing scales peak?

Demand peaks in Aug–Sep; the busiest month runs 2.8× the quietest.

What does it cost to enter the fishing scales niche?

Listings span £4.92–£31.46; the average listing price is £14.22 (sweet spot $15–$100). The average incumbent carries 533 reviews — the moat a new listing must climb.

fishing scales

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Brand share

Great60%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good533.35

avg incumbent reviews — the moat a new listing must climb

Growth

Good+57.5%

90-day search growth — must beat 0% to launch

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Avg price

Good£14.22

avg listing price — sweet spot $15–$100

Price range

Good£4.92–£31.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£106K

£106K/yr · 120K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, fishing scales is a £106K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 64/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

fishing scales market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £85K–£114K; units × avg price
Conversion rate: 6.2%
Avg BSR: #28
Page quality: 0%
Prime: 87%
Sponsored: 78%
Out of stock: 1.7%
Avg brand age: 56 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

35%

Lidsters Fishing Supplies22%
Meilen13%
NGT10%
Oktaplex lighting8%
CAMRY6%
LEEDA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +57.5% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 2.8×

Open Trend

Top fishing scales search terms

fishing scales60K/yr +54.6%4.2% conv.
fishing scales digital9K/yr +128.2%5.9% conv.
digital fishing scales7K/yr +57.9%4.8% conv.
fishing weighing scales8K/yr +58.2%4.7% conv.
carp scales7K/yr +42.5%2.7% conv.
fishing scales and sling7K/yr +61.4%4.7% conv.
fish scales6K/yr +57.3%5.3% conv.
carp fishing scales6K/yr +19.9%2.6% conv.
fish weighing scales5K/yr +56.2%6.1% conv.
fishing scale4K/yr +67.4%3.2% conv.

All search terms

Top fishing scales products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DIGITAL FISHING SCALES ANGLING PERSUITS 40KG + NGT BLACK WEIGHING SLING COMBO

Lidsters Fishing Supplies£10.914.2★202 rev

Meilen Fish Scale 110lb/50kg Hanging Luggage Scale Fishing Wighting Divice with Backlit LCD Display Measuring Luggage Weight for Suitcase Large Handle Digital Postal Scale Fishing Gifts for Men

Meilen£10.044.3★2,961 rev

NGT FISHING SCALES T BAR DIGITAL CARP FISHING WEIGH SCALES XPR

NGT£13.824.3★578 rev

New Deluxe NGT XPR Carp Coarse Fishing Digital T Bar Weigh Scales & Fish Safe Soft Mesh Carry/Weighing Sling

Oktaplex lighting£17.994.5★733 rev

CAMRY Digital Luggage Scale Hanging Scale Fishing Scale with Measuring Tape Ruler Portable Scale with Hook for Travel Suitcase 165lb/75kg with Green Backlit LCD Screen

CAMRY£6.184.5★1,106 rev

Newest

by launch date

OSDUE Digital Suitcase Scale 110lb/50kg Luggage Scale Portable Suitcase Weighing Scales with Extra Wide Handle Backlit LCD Display 4 Unit Conversions 2 AAA Batteries & USB-C Charging Cable

OSDUE£6.3941 rev

9mo ago

Fox Dial Scales 60lb (27kg)

ＦＯＸ£26.6620 rev

1y ago

Fox Dial Scales 120lb (54kg)

Fox£31.4621 rev

1y ago

LIDSTERS FISHING DIGITAL SCALES T BAR CARP COARSE HOOK lbs/kg + WEIGH SLING

Lidsters Fishing Supplies£16.7434 rev

2y ago

Meilen 75Kg/165Lb Digital Luggage Scale Unit for Travel Fishing Scale with 1.5M Measuring Tape Suitcase Weight Unit Can Switch Kg/Lb/Jin/Oz 4 Units with Hook Battery Included

Meilen£12.602,654 rev

2y ago

What buyers say about fishing scales

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Good quality scales”

Value For Money21%

“Very good piece of kit at a very good price”

Ease Of Use16%

“Easy to use”

Advertised Vs Actual Product15%

“is exactly as shown”

Size-Overall5%

“Nice size”

Weight Light4%

“lightweight material”

Display-Overall4%

“Clear digital display, easy to use, and accurate”

Material Quality2%

“Material is good”

Compactness2%

“Ideal and compact”

Efficiency1%

“weigh machine works well”

What buyers complain about

Quality-Overall21%

“goods are shoddy”

Functionality-Overall18%

“Doesn't work”

Durability14%

“Broke on first time use”

Size-Overall13%

“Not fit for its purpose”

Display-Overall5%

“Dont bother, the display has broken in just over 1 year”

Value For Money4%

“I guess that at £5.60 you cant expect much”

Strength4%

“A bit flimsy”

Ease Of Use4%

“this product is not easy to use”

Fastener Quality3%

“Not very good the hook snapped off”

Mounting3%

“The hook that the scales come with has a different thread so the set up received are unusable”

Top return reasons

Functionality-Overall32%

Size-Overall19%

Defective Material/Parts10%

Display-Overall9%

Quality-Overall7%

Weight Heavy4%

Compatibility-Overall3%

Measurement/Reading Accuracy3%

Advertised Vs Actual Product2%

Battery Life1%

Common questions

Is fishing scales profitable to sell on Amazon United Kingdom?: The niche generates £106K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +57.5%. Flapen's verdict: Worth a look (64/100).
How competitive is the fishing scales niche?: 20 brands and 55 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in fishing scales?: Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Durability. The return rate is 0.7%.
When does demand for fishing scales peak?: Demand peaks in Aug–Sep; the busiest month runs 2.8× the quietest.
What does it cost to enter the fishing scales niche?: Listings span £4.92–£31.46; the average listing price is £14.22 (sweet spot $15–$100). The average incumbent carries 533 reviews — the moat a new listing must climb.