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Fishing Scales

Fishing Scales shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

64
Worth a look
Market size 26Growth 73Conversion 69Competition 50Returns 97Price range 62Avg price 69Brand share 75Review moat 74Quality gap 75
This niche Category average

Is Fishing Scales profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fishing Scales is a £106K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 64/100.

Fishing Scales: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +57.5% over the last 90 days and 6.2% of searches end in a purchase.

£106K

revenue / yr

Units sold / yr8K
Search volume / yr+57.5%120K
Conversion rate6.2%
Avg price£14.22

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers20 · 55
Top-5 product click share55%
Open market40%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement78%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews533

Top Fishing Scales products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£11K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

55

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

35%

  • Lidsters Fishing Supplies22%
  • Meilen13%
  • NGT10%
  • Oktaplex lighting8%
  • CAMRY6%
  • LEEDA5%

Fishing Scales demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume120KCVR6.2%Products23Brands20Top 5 Brands60%OOS Rate1.7%Rating4.3★Reviews533Avg BSR#28
4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.8×

Top Fishing Scales search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fishing scales60K/yr
  • fishing scales digital9K/yr
  • digital fishing scales7K/yr
  • fishing weighing scales8K/yr
  • carp scales7K/yr
  • fishing scales and sling7K/yr
  • fish scales6K/yr
  • carp fishing scales6K/yr
  • fish weighing scales5K/yr
  • fishing scale4K/yr

What reviews say buyers love and hate about Fishing Scales

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Quality-Overall24%

Good quality scales

Value For Money21%

Very good piece of kit at a very good price

Ease Of Use16%

Easy to use

Advertised Vs Actual Product15%

is exactly as shown

Size-Overall5%

Nice size

What buyers complain about

90% of reviews
Quality-Overall21%

goods are shoddy

Functionality-Overall18%

Doesn't work

Durability14%

Broke on first time use

Size-Overall13%

Not fit for its purpose

Display-Overall5%

Dont bother, the display has broken in just over 1 year

Fishing Scales return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
32%
2Size-Overall
19%
3Defective Material/Parts
10%
4Display-Overall
9%
5Quality-Overall
7%

Common Fishing Scales questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fishing Scales 64/100 on Amazon United Kingdom — Worth a look. The niche generates £106K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +57.5% over the last 90 days.
Search demand for Fishing Scales on Amazon United Kingdom peaks in Aug–Sep, where the busiest month runs 2.8× the quietest.