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Fishing Hat

Maybe

Search demand grew +232.4% this quarter. But shoppers spend only $39K a year here, so Fishing Hat is a Maybe.

Flapen Score
61
61 / 100
Top 10% of 2,461 Fashion niches · +13 vs the category median of 48
Market size
£39K/yr200K searches / yr
90-day growth
+232.4%search demand this quarter
Competition
18%top-5 click share · 55 brands · 90 sellers

Flapen Score

Fishing Hat against its category

The dotted line is the Fashion average. Past it, Fishing Hat is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fishing Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fishing Hat 200K times last year and spent an estimated £39K. The top 5 brands take 40% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +232.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
+232.4%
Conversion, latest week
1.5%
Market size, estimated
£39Ka year
Peak month
July4.8× the quietest month
Top search term
boonie hat43K searches a year

02 · Price

A sale here is worth £12.74.

Listings sell for £12.74 on average, from £4.85 to £26.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.74 that is £0 to £1K a year per listing.

Average price
£12.74under the $15 to $100 sweet spot
Price range
£4.85–£26.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #264 within Accessories. It carries 2,112 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
97%
Out of stock, average day
1.9%
Average rank
#264in Accessories
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,112per listing
Listings tracked
119

04 · Newcomers

Amazon counts 3 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Fishing Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

£0£776£2K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

55 rising

Sellers

90

Top-5 brand share

40%

Top 20: 79%

Top-5 click share

18%

Top 20: 46%

Open market

55%

  • TOP-EX11%
  • Comhats8%
  • Decentron7%
  • Coolwife7%
  • Wmcaps7%
  • FURTALK5%

Demand

Fishing Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.8×

Search terms

Top Fishing Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boonie hat43K/yr
  • fishing hat37K/yr
  • bush hat19K/yr
  • fishing hats for men18K/yr
  • bush hats for men uk7K/yr
  • boonie hats10K/yr
  • summer hat men7K/yr
  • mens summer hats uk6K/yr
  • hiking hats for men9K/yr
  • boonie7K/yr

Reviews and returns

What reviews say buyers love and hate about Fishing Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.20

Far too big

On the small size

Tight

Quality-Overall8%+0.97

Cheap

As to the hat itself - the build quality is quite cheap

Poor quality

Strap/String Quality6%−0.05

The rope strap broke pretty much as soon as it arrived sadly

the holding string sometimes can be a bit annoying

No chin strap included

Shape/Style4%−0.07

Awkward shape

so takes a bit of time to get its shape right. for me at least

no shape whatsoever

Water Resistance4%

Damping the material with water should ease these creases

Its not waterproof

not very water resistant

Love

Size-Overall19%−0.20

fits well excellent shape

Exactly as described and fits well

Excellent fit

Quality-Overall19%+0.97

Nice quality cap and so light

Seems well made

Excellent product

Value For Money13%+0.40

worth every penny

Good Value

Excellent value

Comfort-Overall6%+0.60

So comfortable

comfortable to me

Comfortable to wear

Weight Light6%+0.37

Super lightweight

lightweight hat

This Columbia cap is super lightweight with air vents to stay as cool as possible

Return

3.3% Return rate 88% Fixable by listing

Size-Overall68%██████

Far too big

On the small size

Tight

Shape/Style5%▇▂▇█▄▅

Awkward shape

so takes a bit of time to get its shape right. for me at least

no shape whatsoever

Color5%▄█▇█▇▅

it looks nothing like the colour in the picture

Fake Colour

The result is that the hat is a completely different colour to the picture

Advertised Vs Actual Product3%▁▆█▇▄█
Quality-Overall3%▄█▄▆▅▄

Cheap

As to the hat itself - the build quality is quite cheap

Poor quality

FAQ

Common Fishing Hat questions

Answered from the same tracked data.