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Fisherman Beanie

Fail

Demand is soft, at -55.7% this quarter, so Fisherman Beanie is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£23K/yr126K searches / yr
90-day growth
-55.7%search demand this quarter
Competition
35%top-5 click share · 32 brands · 76 sellers

Flapen Score

Fisherman Beanie against its category

The dotted line is the Fashion average. Past it, Fisherman Beanie is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fisherman Beanie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fisherman Beanie 126K times last year and spent an estimated £23K. The top 5 brands take 46% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -55.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-55.7%
Conversion, latest week
1.7%
Market size, estimated
£23Ka year
Peak month
November7.2× the quietest month
Top search term
fisherman hat14K searches a year

02 · Price

A sale here is worth £10.62.

Listings sell for £10.62 on average, from £3.87 to £22.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.62 that is £1K to £3K a year per listing.

Average price
£10.62under the $15 to $100 sweet spot
Price range
£3.87–£22.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #593 within Accessories. It carries 1,508 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
94%
Out of stock, average day
11.3%
Average rank
#593in Accessories
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,508per listing
Listings tracked
49

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Fisherman Beanie products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£696£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

76

Est. top-5 brand share

46%

Top 20: 90%

Est. top-5 click share

35%

Top 20: 75%

Open market

49%

  • KNITDAY13%
  • Beechfield12%
  • TOP-EX8%
  • UNIPRIMEBBQ8%
  • TSKNOMO6%
  • Coolwife5%

Demand

Fisherman Beanie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Fisherman Beanie search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fisherman hat14K/yr
  • fishermans hat10K/yr
  • fisherman beanie59K/yr
  • fisherman beanie hat men12K/yr
  • fishermans beanie12K/yr
  • short beanie4K/yr
  • trawler beanie6K/yr
  • watch cap3K/yr
  • mens fisherman beanie4K/yr

Reviews and returns

What reviews say buyers love and hate about Fisherman Beanie

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
45%of negative reviews mention “Size-Overall”
2.8%of orders come back
“it is a little bit tight on me”
A buyer, on “Size-Overall”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fisherman Beanie questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data