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Fisherman Beanie

soft demand (-55.7% this quarter) — Fisherman Beanie doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 6Growth 0Conversion 22Competition 80Returns 55Price range 41Avg price 38Brand share 89Review moat 50Quality gap 72
This niche Category average

Is Fisherman Beanie profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fisherman Beanie is a £23K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Fisherman Beanie: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -55.7% over the last 90 days and 1.7% of searches end in a purchase.

£23K

revenue / yr

Units sold / yr4K
Search volume / yr-55.7%126K
Conversion rate1.7%
Avg price£10.62

Who owns the niche?

The top 5 brands hold 46% of demand, so 54% of the market is open.

54%

open market share

Brands · sellers32 · 76
Top-5 product click share35%
Open market54%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement73%
New entrants (1y)6· 1 succeeded
Avg rating4.3★
Avg reviews1,508

Top Fisherman Beanie products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

£0£696£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

76

Top-5 brand share

46%

Top 20: 90%

Top-5 click share

35%

Top 20: 75%

Open market

49%

  • KNITDAY13%
  • Beechfield12%
  • TOP-EX8%
  • UNIPRIMEBBQ8%
  • TSKNOMO6%
  • Coolwife5%

Fisherman Beanie demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume126KCVR1.7%Products49Brands32Top 5 Brands46%OOS Rate11.3%Rating4.3★Reviews1,508Avg BSR#593
7K5KPrime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 7.2×

Top Fisherman Beanie search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fisherman hat14K/yr
  • fishermans hat10K/yr
  • fisherman beanie59K/yr
  • fisherman beanie hat men12K/yr
  • fishermans beanie12K/yr
  • short beanie4K/yr
  • trawler beanie6K/yr
  • watch cap3K/yr
  • mens fisherman beanie4K/yr

What reviews say buyers love and hate about Fisherman Beanie

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall24%

Excellent product

Size-Overall17%

this hat fits

Value For Money11%

Worth the money

Warmth11%

Comfy and warm

Comfort-Overall4%

comfortable

What buyers complain about

76% of reviews
Size-Overall45%

it is a little bit tight on me

Quality-Overall10%

The hat itself is poor quality

Durability6%

after a couple months it started to bobble quite badly

Thickness4%

It is thick

Wrinkles3%

my only criticism is the amount of creases that product came with

Fisherman Beanie return rate & reasons

Why buyers send it back, as a share of all return requests.

2.8%

Return rate

84%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
63%
2Advertised Vs Actual Product
6%
3Shape/Style
5%
4Quality-Overall
5%
5Color
3%

Common Fisherman Beanie questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fisherman Beanie 43/100 on Amazon United Kingdom — Skip it. The niche generates £23K/yr across 49 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -55.7% over the last 90 days.
Search demand for Fisherman Beanie on Amazon United Kingdom peaks in Jan–Feb–Oct–Nov–Dec, where the busiest month runs 7.2× the quietest.