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Fisherman Beanie

Fail

Demand is soft, at -55.7% this quarter, so Fisherman Beanie is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£23K/yr126K searches / yr
90-day growth
-55.7%search demand this quarter
Competition
35%top-5 click share · 32 brands · 76 sellers

Flapen Score

Fisherman Beanie against its category

The dotted line is the Fashion average. Past it, Fisherman Beanie is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fisherman Beanie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fisherman Beanie 126K times last year and spent an estimated £23K. The top 5 brands take 46% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -55.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-55.7%
Conversion, latest week
1.7%
Market size, estimated
£23Ka year
Peak month
November7.2× the quietest month
Top search term
fisherman hat14K searches a year

02 · Price

A sale here is worth £10.62.

Listings sell for £10.62 on average, from £3.87 to £22.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.62 that is £1K to £3K a year per listing.

Average price
£10.62under the $15 to $100 sweet spot
Price range
£3.87–£22.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #593 within Accessories. It carries 1,508 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
94%
Out of stock, average day
11.3%
Average rank
#593in Accessories
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,508per listing
Listings tracked
49

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Fisherman Beanie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£696£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

76

Top-5 brand share

46%

Top 20: 90%

Top-5 click share

35%

Top 20: 75%

Open market

49%

  • KNITDAY13%
  • Beechfield12%
  • TOP-EX8%
  • UNIPRIMEBBQ8%
  • TSKNOMO6%
  • Coolwife5%

Demand

Fisherman Beanie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Fisherman Beanie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fisherman hat14K/yr
  • fishermans hat10K/yr
  • fisherman beanie59K/yr
  • fisherman beanie hat men12K/yr
  • fishermans beanie12K/yr
  • short beanie4K/yr
  • trawler beanie6K/yr
  • watch cap3K/yr
  • mens fisherman beanie4K/yr

Reviews and returns

What reviews say buyers love and hate about Fisherman Beanie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall45%−0.51

it is a little bit tight on me

Far to large

Too small

Quality-Overall10%+1.08

The hat itself is poor quality

Not great quality

Not the best

Durability6%−0.09

after a couple months it started to bobble quite badly

Thickness4%

It is thick

thicker than the normal ones that are a little cheaper

material not as thick a quality as expected

Wrinkles3%

my only criticism is the amount of creases that product came with

Love

Quality-Overall24%+1.08

Excellent product

The quality of the product is very good the delivery was on time

A quality cap at a great price

Size-Overall17%−0.51

this hat fits

Fits great

Exactly as described and fits well

Value For Money11%+0.26

Worth the money

Great value

Good Value

Warmth11%+1.31

Comfy and warm

has given me much warmth

Proper shaped and warm hat

Comfort-Overall4%+0.47

comfortable

Very nice to wear

comfortable these are

Return

2.8% Return rate 84% Fixable by listing

Size-Overall63%▆▇██▇▇

it is a little bit tight on me

Far to large

Too small

Advertised Vs Actual Product6%█▄▃▆▂▃

Not the same as picture

Shape/Style5%▆▅▁▃▄█
Quality-Overall5%▂▁█▁▅█

The hat itself is poor quality

Not great quality

Not the best

Color3%▄█▅▁▆▆

Fake Colour

The result is that the hat is a completely different colour to the picture

FAQ

Common Fisherman Beanie questions

Answered from the same tracked data.