First Period Kit for Girls

Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £368K a year.

Searches, last 12 months

259K

Growth, 90 days vs prior 90

-8.7%

Conversion, latest week

12.1%

Market size, estimated

£368Ka year

Peak month

September2.1× the quietest month

Top search term

lillets teen pads47K searches a year

Listings sell for £11.75 on average, from £1.07 to £30.41. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £11.75 that is £9K to £12K a year per listing.

Average price

£11.75under the $15 to $100 sweet spot

Price range

£1.07–£30.41

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

£9K–£12K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #84 within Girls. It carries 1,196 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

98%

Out of stock, average day

10.8%

Average rank

#84in Girls

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,196per listing

Listings tracked

50

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months