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First Mothers Day Gifts

Fail

Shoppers spend only $0 a year here, so First Mothers Day Gifts is a Fail.

Flapen Score
21
21 / 100
Ranks 2,446 of 2,461 Fashion niches · −27 vs the category median of 48
Market size
£0/yr87K searches / yr
90-day growth
-99.1%search demand this quarter
Competition
100%top-5 click share · 4 brands · 7 sellers

Flapen Score

First Mothers Day Gifts against its category

The dotted line is the Fashion average. Past it, First Mothers Day Gifts is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The First Mothers Day Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for First Mothers Day Gifts 87K times last year and spent an estimated £0. All 4 brands take every click. Flapen scores it 21 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -99.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-99.1%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
first mothers day gifts46K searches a year

02 · Price

A sale here is worth £13.28.

Listings sell for £13.28 on average, from £3.44 to £24.84. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.28 that is £0 to £1K a year per listing.

Average price
£13.28under the $15 to $100 sweet spot
Price range
£3.44–£24.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #1,120 within Baby. It carries 238 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
25%
Out of stock, average day
11.0%
Average rank
#1,120in Baby
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
238per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top First Mothers Day Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£0101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Eremaoy30%
  • Picture A Gift25%
  • Reality Glitch23%
  • Second Ave Gift Company23%

Demand

First Mothers Day Gifts search demand

Weekly searches over the year. Pick a range.

40K30KSpike '26Mar '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26

Search terms

Top First Mothers Day Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • first mothers day gifts46K/yr
  • first mothers day14K/yr
  • 1st mothers day5K/yr
  • 1st mothers day gifts19K/yr
  • first mothers day gift3K/yr

Reviews and returns

What reviews say buyers love and hate about First Mothers Day Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Gifting Purpose44%

Love it good gift

Good gift

Mothers day gift

Quality-Overall22%

Fab quality and quick delivery

Excellent product and great problem solvers

Good quality

Advertised Vs Actual Product17%

Exactly as advertised

exactly what we wanted

Frame Quality11%

Ideal to put in frame

Value For Money6%

great value for money

Return

0.5% Return rate 14% Fixable by listing

Defective Material/Parts57%▁▁█▁▇▁
Grip14%▁▁█▁▁▁
Size-Overall14%▁▁█▁▁▁
Durability7%▁▁█▁▁▁
Add-Ons/Attachments7%▁▁▁▁█▁

FAQ

Common First Mothers Day Gifts questions

Answered from the same tracked data.