First Day of School

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +344.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months

98K

Growth, 90 days vs prior 90

+344.3%

Conversion, latest week

1.7%

Market size, estimated

£10Ka year

Top search term

first day of school38K searches a year

Listings sell for £5.85 on average, from £2.64 to £9.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £5.85 that is £0 to £585 a year per listing.

Average price

£5.85under the $15 to $100 sweet spot

Price range

£2.64–£9.15

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£585

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 26.6% of listings are out of stock. The average listing ranks #1,801 within Girls. It carries 30 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

89%

Out of stock, average day

26.6%

Average rank

#1,801in Girls

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

30per listing

Listings tracked

28

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

0Amazon's first-year sales bar

Average brand age

24 months