First Birthday Outfit

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months

172K

Growth, 90 days vs prior 90

-11.0%

Conversion, latest week

1.8%

Market size, estimated

£32Ka year

Peak month

January1.9× the quietest month

Top search term

1st birthday outfit girl32K searches a year

Listings sell for £10.38 on average, from £5.03 to £21.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £10.38 that is £0 to £1K a year per listing.

Average price

£10.38under the $15 to $100 sweet spot

Price range

£5.03–£21.16

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

2.4%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #145 within Baby. It carries 61 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

96%

Out of stock, average day

9.2%

Average rank

#145in Baby

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

61per listing

Listings tracked

81

41 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

41

Successful launches

0Amazon's first-year sales bar

Average brand age

28 months