First Birthday Outfit

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months

172K

Growth, 90 days vs prior 90

-11.0%

Conversion, latest week

1.8%

Market size, estimated

£32Ka year

Peak month

January1.9× the quietest month

Top search term

1st birthday outfit girl32K searches a year

Listings sell for £10.38 on average, from £5.03 to £21.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £10.38 that is £0 to £1K a year per listing.

Average price

£10.38under the $15 to $100 sweet spot

Price range

£5.03–£21.16

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

2.4%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #145 within Baby. It carries 61 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

96%

Out of stock, average day

9.2%

Average rank

#145in Baby

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

61per listing

Listings tracked

81

41 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

41

Successful launches

0Amazon's first-year sales bar

Average brand age

28 months