Fireman Sam Toys

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

-14.1%

Conversion, latest week

2.9%

Market size, estimated

£57Ka year

Peak month

October4.4× the quietest month

Top search term

fireman sam toys116K searches a year

Listings sell for £14.99 on average, from £6.05 to £42.23. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £14.99 that is £0 to £1K a year per listing.

Average price

£14.99under the $15 to $100 sweet spot

Price range

£6.05–£42.23

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

51% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #861 within Boys. It carries 488 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

51%

Prime listings

73%

Out of stock, average day

12.4%

Average rank

#861in Boys

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

488per listing

Listings tracked

45

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months