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Finding Nemo

Fail

Shoppers spend only $21K a year here, so Finding Nemo is a Fail.

Flapen Score
30
30 / 100
Ranks 2,344 of 2,461 Fashion niches · −18 vs the category median of 48
Market size
£21K/yr202K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
72%top-5 click share · 8 brands · 26 sellers

Flapen Score

Finding Nemo against its category

The dotted line is the Fashion average. Past it, Finding Nemo is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Finding Nemo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Finding Nemo 202K times last year and spent an estimated £21K. The top 5 brands take 95% of clicks. Flapen scores it 30 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
0.9%
Market size, estimated
£21Ka year
Top search term
finding nemo88K searches a year

02 · Price

A sale here is worth £11.83.

Listings sell for £11.83 on average, from £5.45 to £17.69. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £11.83 that is £0 to £1K a year per listing.

Average price
£11.83under the $15 to $100 sweet spot
Price range
£5.45–£17.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #313 within Boys. It carries 559 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#313in Boys
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
559per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Finding Nemo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

26

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

3%

  • Disney65%
  • Aonuily11%
  • Fewlby8%
  • Shienus7%
  • Disney Store4%
  • Anzmtosn2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Finding Nemo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Finding Nemo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • finding nemo88K/yr
  • nemo46K/yr
  • finding nemo toys20K/yr
  • finding dory16K/yr
  • dory14K/yr
  • nemo toy9K/yr
  • nemo toys5K/yr
  • finding dory toys5K/yr

Reviews and returns

What reviews say buyers love and hate about Finding Nemo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%

Small fit

Deceptively small

Quality-Overall33%+0.56

Bad quality

Not great quality

Value For Money17%−0.28

Very expensive for the size it is smaller than expected

Love

Quality-Overall35%+0.56

Good quality toy very happy

Good quality

Lovely quality toy

Fun/Entertainment Experience19%−0.05

has had so much fun with these

Bright colours, friendly faces, and just enough Disney charm to make you forget youre about to become a full-time bath entertainer

Good quality toy very happy

Value For Money19%−0.28

Great value for money

Great value

at very reasonable price

Advertised Vs Actual Product13%+2.42

Better than expected

Color6%+1.15

Bright colours, friendly faces, and just enough Disney charm to make you forget youre about to become a full-time bath entertainer

Return

0.7% Return rate 41% Fixable by listing

Size-Overall39%▄▁▃█▁▂

Small fit

Deceptively small

Quality-Overall29%▃█▃▁▁▃

Bad quality

Not great quality

Functionality-Overall4%▁▁▁▁▁█
Leak-Proof4%█▁▁▁▁▁
Water Resistance4%▁▁█▁▁▁

FAQ

Common Finding Nemo questions

Answered from the same tracked data.