finding nemo
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good559.31avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.83avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Price range
Bad£5.45–£17.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£21K£21K/yr · 202K searches
According to Flapen's Amazon United Kingdom niche tracking, finding nemo is a £21K/yr Amazon United Kingdom market (202K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 30/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
finding nemo market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £24K–£30K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #313
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 11.5%
- Avg brand age
- 49 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
26
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
3%
- Disney65%
- Aonuily11%
- Fewlby8%
- Shienus7%
- Disney Store4%
- Anzmtosn2%
- Open — no brand owns it (2 brands, 3%)
Demand
Weekly Amazon search volume, last 29 weeks — -16.3% search growth over the last 90 days.Top finding nemo search terms
- finding nemo88K/yr
- nemo46K/yr
- finding nemo toys20K/yr
- finding dory16K/yr
- dory14K/yr
- nemo toy9K/yr
- nemo toys5K/yr
- finding dory toys5K/yr
Top finding nemo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Finding Nemo Official Boys or Girls Unisex Onesie Sleepsuit All in One Pyjamas Featuring Nemo Dory and Crush Blue Age 3-4 Years
Disney£10.054.3★23 rev
Disney Finding Nemo Boys Pyjamas Character Nightwear (Finding Nemo 4-5 Years)
Disney£5.944.7★48 rev
Disney Finding Nemo Official Boys or Girls Unisex Onesie Sleepsuit All in One Pyjamas Featuring Nemo Dory and Crush Blue Age 2-3 Years
Disney£10.984.3★23 rev
Fewlby Puddle Suit Kids Rainsuit All in One Waterproof Suit Boys Girls Waterproof Overalls Blue Fish One Piece Raincoat Hoodie Rainwear 2-5 Years M Size
Fewlby£15.704.4★37 rev
Finding Nemo Toys 7Pcs Bath Toys for Baby Shower Toddler Cute Floating Sea Animals with Fishing Net Bath Water Squirt Fish Toy Gift for Age 3+ Boy Girl Bathtub Swimming Pool
Aonuily£11.424.6★242 rev
Newest
by launch dateFewlby Puddle Suit Kids Rainsuit All in One Waterproof Suit Boys Girls Waterproof Overalls Blue Fish One Piece Raincoat Hoodie Rainwear 2-5 Years M Size
Fewlby£15.7037 rev
Disney Finding Nemo Official Boys or Girls Unisex Onesie Sleepsuit All in One Pyjamas Featuring Nemo Dory and Crush Blue Age 3-4 Years
Disney£10.0523 rev
Disney Finding Nemo Official Boys or Girls Unisex Onesie Sleepsuit All in One Pyjamas Featuring Nemo Dory and Crush Blue Age 2-3 Years
Disney£10.9823 rev
Disney Finding Nemo Official Boys or Girls Unisex Onesie Sleepsuit All in One Pyjamas Featuring Nemo Dory and Crush Blue Age 4-5 Years
Disney£9.9223 rev
Disney Finding Nemo Hooded Towel 100% Cotton Kids Dress Up Poncho Beach Bath Towel Swimming Wrap
Disney£16.2568 rev
Trending
90-day click momentumFewlby Puddle Suit Kids Rainsuit All in One Waterproof Suit Boys Girls Waterproof Overalls Blue Fish One Piece Raincoat Hoodie Rainwear 2-5 Years M Size
Fewlby£15.704.4★
Disney Finding Nemo Official Boys or Girls Unisex Onesie Sleepsuit All in One Pyjamas Featuring Nemo Dory and Crush Blue Age 3-4 Years
Disney£10.054.3★
Disney Finding Nemo Official Boys or Girls Unisex Onesie Sleepsuit All in One Pyjamas Featuring Nemo Dory and Crush Blue Age 2-3 Years
Disney£10.984.3★
Disney Finding Nemo Official Boys or Girls Unisex Onesie Sleepsuit All in One Pyjamas Featuring Nemo Dory and Crush Blue Age 4-5 Years
Disney£9.924.3★
Disney Finding Nemo Boys Pyjamas Character Nightwear (Finding Nemo 4-5 Years)
Disney£5.944.7★
What buyers say about finding nemo
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality toy very happy”
“has had so much fun with these”
“Great value for money”
“Better than expected”
“Bright colours, friendly faces, and just enough Disney charm to make you forget youre about to become a full-time bath entertainer”
“warm up my son after going in the pool”
“size to wrap up”
What buyers complain about
“Small fit”
“Bad quality”
“Very expensive for the size it is smaller than expected”
Top return reasons
Common questions
- Is finding nemo profitable to sell on Amazon United Kingdom?
- The niche generates £21K/yr across 16 tracked products. 90-day search growth is -16.3%. Flapen's verdict: Skip it (30/100).
- How competitive is the finding nemo niche?
- 8 brands and 26 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in finding nemo?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.7%.
- What does it cost to enter the finding nemo niche?
- Listings span £5.45–£17.69; the average listing price is £11.83 (sweet spot $15–$100). The average incumbent carries 559 reviews — the moat a new listing must climb.