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Fedora Hats for Women

Maybe

The top 5 brands take only 35% of clicks. But shoppers spend only $73K a year here, so Fedora Hats for Women is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 2,461 Fashion niches · +10 vs the category median of 48
Market size
£73K/yr296K searches / yr
90-day growth
+41.0%search demand this quarter
Competition
23%top-5 click share · 45 brands · 74 sellers

Flapen Score

Fedora Hats for Women against its category

The dotted line is the Fashion average. Past it, Fedora Hats for Women is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fedora Hats for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fedora Hats for Women 296K times last year and spent an estimated £73K. The top 5 brands take 35% of clicks. Demand peaks in Jul–Oct–Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 296K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +41.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
296K
Growth, 90 days vs prior 90
+41.0%
Conversion, latest week
1.5%
Market size, estimated
£73Ka year
Peak month
July2.1× the quietest month
Top search term
trilby hat for men52K searches a year

02 · Price

A sale here is worth £16.20.

Listings sell for £16.20 on average, from £5.95 to £55.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £16.20 that is £0 to £2K a year per listing.

Average price
£16.20inside the $15 to $100 sweet spot
Price range
£5.95–£55.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
5.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #70 within Accessories. It carries 1,454 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
3.1%
Average rank
#70in Accessories
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,454per listing
Listings tracked
93

04 · Newcomers

Amazon counts 1 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Fedora Hats for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 falling

Sellers

74

Top-5 brand share

35%

Top 20: 82%

Top-5 click share

23%

Top 20: 52%

Open market

61%

  • Comhats13%
  • Trespass7%
  • Faletony6%
  • Initlove5%
  • Novella Noori4%
  • Zylioo4%

Demand

Fedora Hats for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Fedora Hats for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trilby hat for men52K/yr
  • fedora hats for women45K/yr
  • fedora37K/yr
  • fedora hat25K/yr
  • trilby hat17K/yr
  • mens fedora hats uk11K/yr
  • trilby hat women13K/yr
  • mens trilby hats10K/yr
  • mens fedora hats15K/yr
  • black fedora hat9K/yr

Reviews and returns

What reviews say buyers love and hate about Fedora Hats for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.11

Won't even fit on my head

Too small

I found a bit large for me

Quality-Overall18%+1.40

Absolutely rubbish quality

Not the best

Terrible quality

Shape/Style10%−0.12

Doesnt hold shape well

Terrible shape and weirdly small

It failed to retain its shape

Value For Money7%+0.84

could be a bit cheaper

looks much more expensive than it is

Waste of money

Hard Feel3%−0.04

the material is too hard

Not a soft felt, feels like cardboard, returned

Love

Quality-Overall28%+1.40

Excellent product

feels well made

It is well made

Size-Overall22%−0.11

Size accurate

Great Fit

it fits as stated

Value For Money17%+0.84

Great value

Good value

Great value

Shape/Style5%−0.12

A beautiful shape

It is stylish

Love this style

Comfort-Overall4%+0.84

Very comfortable, I'm told

Gorgeous hat and comfortable

Like it comfortable packed v well

Return

5.5% Return rate 90% Fixable by listing

Size-Overall76%▇▇▇█▇▇

Won't even fit on my head

Too small

I found a bit large for me

Shape/Style6%▂▇█▅▄█

Doesnt hold shape well

Terrible shape and weirdly small

It failed to retain its shape

Quality-Overall4%▁█▆▄▄▅

Absolutely rubbish quality

Not the best

Terrible quality

Color3%█▅▇▃▃▂

Just wish they had more colours - I'd be happy to buy another one in red

Colour much lighter than expected

Only drawback for me is that its a bit darker than I thought

Advertised Vs Actual Product3%▁▄▄▇█▆

The advert doesnt do it justice

Nothing like the advert photo

FAQ

Common Fedora Hats for Women questions

Answered from the same tracked data.