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Feathers Mcgraw

Fail

Demand is soft, at -35.0% this quarter, so Feathers Mcgraw is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£47K/yr103K searches / yr
90-day growth
-35.0%search demand this quarter
Competition
59%top-5 click share · 7 brands · 36 sellers

Flapen Score

Feathers Mcgraw against its category

The dotted line is the Fashion average. Past it, Feathers Mcgraw is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Feathers Mcgraw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Feathers Mcgraw 103K times last year and spent an estimated £47K. The top 5 brands take 94% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-35.0%
Conversion, latest week
2.6%
Market size, estimated
£47Ka year
Peak month
December8.7× the quietest month
Top search term
feathers mcgraw98K searches a year

02 · Price

A sale here is worth £17.47.

Listings sell for £17.47 on average, from £8.90 to £40.82. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £17.47 that is £0 to £2K a year per listing.

Average price
£17.47inside the $15 to $100 sweet spot
Price range
£8.90–£40.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #669 within Nightwear. It carries 125 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
42%
Out of stock, average day
7.9%
Average rank
#669in Nightwear
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
125per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Feathers Mcgraw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

36

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

1%

  • TruffleShuffle30%
  • Coddies27%
  • Vanilla Underground24%
  • Wallace & Gromit8%
  • Half Moon Bay5%
  • AURORA5%
  • Open — no brand owns it (1 brand, 1%)

Demand

Feathers Mcgraw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 8.7×

Reviews and returns

What reviews say buyers love and hate about Feathers Mcgraw

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Gifting Purpose20%−0.10

no box so very difficult to gift

no good for gifting

Advertised Vs Actual Product20%−0.05

It did not CLEARLY show it was an EGG CUP

Value For Money20%+1.58

A bit pricey

Durability13%−0.04

Completely different brand it was almost a year before falling apart

I would say the peeling started no more than 6 months later

Stitch/Finish/Polish7%−0.02

Poor quality stitching / design

Love

Quality-Overall23%+1.31

Great quality slippers with a novelty design

Good quality

Solidly made

Value For Money16%+1.58

Fair price

Great value

Good value

Gifting Purpose14%−0.10

Great gift

Great gift idea

This was an excellent Christmas gift

Size-Overall9%+0.59

Fit great

full size large water bottle

are definitely true to size

Design-Overall8%0.00

Cute design

the bottle has a very cute design

great quality while also having a novelty design

Return

0.8% Return rate 65% Fixable by listing

Size-Overall59%▅▃▁▅█▇
Feet Fit7%█▁▁▁▁▁
Material Quality7%▃█▁▁▁▁
Value For Money7%▁▁█▃▁▁

A bit pricey

Stitch/Finish/Polish5%▅▁▁▁▁█

Poor quality stitching / design

FAQ

Common Feathers Mcgraw questions

Answered from the same tracked data.