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Fathers Day Gift Card

Fail

The top 5 brands take 100% of clicks, so Fathers Day Gift Card is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£35K/yr11K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
84%top-5 click share · 5 brands · 6 sellers

Flapen Score

Fathers Day Gift Card against its category

The dotted line is the Fashion average. Past it, Fathers Day Gift Card is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fathers Day Gift Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fathers Day Gift Card 11K times last year and spent an estimated £35K. All 5 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 40.3% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 40.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
40.3%
Market size, estimated
£35Ka year
Top search term
fathers day gift card5K searches a year

02 · Price

A sale here is worth £8.18.

Listings sell for £8.18 on average, from £2.64 to £14.90. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £8.18 that is £2K to £4K a year per listing.

Average price
£8.18under the $15 to $100 sweet spot
Price range
£2.64–£14.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #510 within Socks & Hosiery. It carries 644 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
9.9%
Average rank
#510in Socks & Hosiery
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
644per listing
Listings tracked
7

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Fathers Day Gift Card products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

6

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

0%

  • BestaFiesta30%
  • Zemolo28%
  • Jeasona21%
  • Supcare15%
  • Absolutely Yours7%
  • Open — no brand owns it (0%)

Demand

Fathers Day Gift Card search demand

Weekly searches over the year. Pick a range.

9K7KSpike '26Jun '25Jun '25Jun '25May '26Jun '26Jun '26Jun '26Jun '26

Search terms

Top Fathers Day Gift Card search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fathers day gift card5K/yr
  • amazon voucher fathers day2K/yr
  • vouchers amazon uk fathers day767/yr

Reviews and returns

What reviews say buyers love and hate about Fathers Day Gift Card

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“Ive marked a star off because overall it feels quite cheap”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Fathers Day Gift Card questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data