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Fathers Day Gift Card

Fail

The top 5 brands take 100% of clicks, so Fathers Day Gift Card is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£35K/yr11K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
84%top-5 click share · 5 brands · 6 sellers

Flapen Score

Fathers Day Gift Card against its category

The dotted line is the Fashion average. Past it, Fathers Day Gift Card is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fathers Day Gift Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fathers Day Gift Card 11K times last year and spent an estimated £35K. All 5 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

40.3% of searches ended in a purchase last week.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 40.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
40.3%
Market size, estimated
£35Ka year
Top search term
fathers day gift card5K searches a year

02 · Price

A sale here is worth £8.18.

Listings sell for £8.18 on average, from £2.64 to £14.90. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £8.18 that is £2K to £4K a year per listing.

Average price
£8.18under the $15 to $100 sweet spot
Price range
£2.64–£14.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #510 within Socks & Hosiery. It carries 644 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
9.9%
Average rank
#510in Socks & Hosiery
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
644per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Fathers Day Gift Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • BestaFiesta30%
  • Zemolo28%
  • Jeasona21%
  • Supcare15%
  • Absolutely Yours7%
  • Open — no brand owns it (0%)

Demand

Fathers Day Gift Card search demand

Weekly searches over the year. Pick a range.

9K7KSpike '26Jun '25Jun '25Jun '25May '26Jun '26Jun '26Jun '26Jun '26

Search terms

Top Fathers Day Gift Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fathers day gift card5K/yr
  • amazon voucher fathers day2K/yr
  • vouchers amazon uk fathers day767/yr

Reviews and returns

What reviews say buyers love and hate about Fathers Day Gift Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%+0.74

Ive marked a star off because overall it feels quite cheap

pretty poor quality for the price

The unfavourable tshirt quality

Print Quality20%−0.11

Terrible quality print

looks like it's been printed on a dodgy home computer

Material Quality13%−0.05

Fair quality tshirt made of 65/35 polyester cotton blend of which an all cotton or a majority cotton content would have been preferable for comfort and breathability

The T-shirt material isnt cotton

Thickness6%−0.01

Unlike some American shirts the applique is very thin

The fabric is on the thin side

Sweat Resistance6%−0.01

I find these can be a bit sweaty

sweaty in the hotter months

Love

Quality-Overall25%+0.74

Excellent quality and quick delivery

Seems well made

Good quality

Value For Money14%+1.13

Good value

I think they offer reasonable value for money

Value for money

Size-Overall10%−0.06

GOOD FIT WELL

It's a size that's as it says as on chart

the fit was true to size

Gifting Purpose9%+1.06

Fun gift

Good quality and very well presented, a good fun gift

Good Fathers Day gift

Advertised Vs Actual Product7%+0.73

As described

just as shown on web photo

Sent as described a fun card

Return

0.1% Return rate 67% Fixable by listing

Size-Overall67%▁█▁▁▁▆
Quality-Overall22%▁▁█▁▁▂

Ive marked a star off because overall it feels quite cheap

pretty poor quality for the price

The unfavourable tshirt quality

Value For Money11%▁▁▁▁▁█

FAQ

Common Fathers Day Gift Card questions

Answered from the same tracked data.