fantasie bras for women
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but a small market ($13K/yr) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great£0.77–£66.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£15.27avg listing price — sweet spot $15–$100
Growth
Good+32.7%90-day search growth — must beat 0% to launch
Review moat
Bad4,810.04avg incumbent reviews — the moat a new listing must climb
Returns
Okay5.0%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£13K£13K/yr · 264K searches
According to Flapen's Amazon United Kingdom niche tracking, fantasie bras for women is a £13K/yr Amazon United Kingdom market (264K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in May. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
fantasie bras for women market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £19K–£23K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #218
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 83%
- Out of stock
- 3.4%
- Avg brand age
- 42 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
72 rising
Sellers
102
Top-5 brand share
36%
Top 20: 71%
Top-5 click share
17%
Top 20: 34%
Open market
61%
- JML13%
- Cavotor11%
- PoseFree4%
- wirarpa4%
- Memoryee4%
- Lemorosy4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +32.7% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.3×
Top fantasie bras for women search terms
- sports bras for women30K/yr
- front fastening bra24K/yr
- posture bra24K/yr
- belvia bras for women21K/yr
- sports bra for large breasts19K/yr
- jml bra11K/yr
- plus size sports bra19K/yr
- crop top bra15K/yr
- cotton sports bra15K/yr
- cooling bra5K/yr
Top fantasie bras for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JML Belvia Seamless Bra - Wireless Bras for Women UK with W-Shape Support & Comfort Stretch Fabric Adjustable Straps Removable Pads All-Day Comfort no Pinching or Digging Nude XL
JML£15.852.9★251 rev
PoseFree Jelly Bras for Women Non Wired Bra Full Coverage - Wireless Seamless Support Bra Soft Padded Comfort for Everyday Wear Back Smoothing Shaping Nude XL
PoseFree£13.353.9★1,862 rev
JML Belvia Seamless Bra - Wireless Bras for Women UK with W-Shape Support & Comfort Stretch Fabric Adjustable Straps Removable Pads All-Day Comfort no Pinching or Digging Black XL
JML£15.952.9★251 rev
JML Belvia Seamless Bra - Wireless Bras for Women UK with W-Shape Support & Comfort Stretch Fabric Adjustable Straps Removable Pads All-Day Comfort no Pinching or Digging White L
JML£16.072.9★251 rev
wirarpa Womens Bra Cotton Bralette Crop Top Racerback 3 Pack S Black
wirarpa£14.204.5★640 rev
Newest
by launch date
Cavotor Deep V Wireless Bras for Women Comfort Support Seamless Soft Padded Jelly Bra for Small and Large Breasts Smooth Bralette with Extra Extender (Coffee XL)
Cavotor£15.3251 rev
YOWOMO Wireless Bras for Women Seamless Deep V Bralette Bra Comfortable with Support and Lift no Underwire Nude
YOWOMO£9.7253 rev
JML Belvia Seamless Bra - Wireless Bras for Women UK with W-Shape Support & Comfort Stretch Fabric Adjustable Straps Removable Pads All-Day Comfort no Pinching or Digging Nude XL
JML£15.85251 rev
JML Belvia Seamless Bra - Wireless Bras for Women UK with W-Shape Support & Comfort Stretch Fabric Adjustable Straps Removable Pads All-Day Comfort no Pinching or Digging Black XL
JML£15.95251 rev
JML Belvia Seamless Bra - Wireless Bras for Women UK with W-Shape Support & Comfort Stretch Fabric Adjustable Straps Removable Pads All-Day Comfort no Pinching or Digging White L
JML£16.07251 rev
Trending
90-day click momentum
Cavotor Jelly Bras for Women Non Wired Comfort Support Gel Soft Bra Seamless Lace Wireless T Shirt Push Up Bralettes with Extender (#1 Coffee XL)
Cavotor£15.664.2★
Cavotor Deep V Wireless Bras for Women Comfort Support Seamless Soft Padded Jelly Bra for Small and Large Breasts Smooth Bralette with Extra Extender (Coffee XL)
Cavotor£15.324.4★
2024 New Upgrade Breathable Cool Liftup Air Bra Mesh Sports Bra for Women - Comfortable Full Support - Large Size Options Available (UK Alpha XXL Regular Black)
Fumxincg£7.844.0★
Memoryee Padded Sports Bras Women Medium Impact Plus Size for Large Breasts Push Up Seamless Breathable for Yoga Running Crop Top Multicolor1 M
Memoryee£14.833.9★
Cavotor Jelly Bras for Women Non Wired Comfort Support Gel Soft Bra Seamless Lace Wireless T Shirt Push Up Bralettes with Extender (#1 Black L)
Cavotor£15.724.2★
What buyers say about fantasie bras for women
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely and comfortable”
“Good fit just what I needed”
“Soft and smooth,”
“Good quality”
“Good value for money”
“Good material”
“Good quality sports bra”
“Pretty colour”
“easy to use”
“in the bust it just pulls over your head to get it on it did fit was true to size”
What buyers complain about
“Not a good fit”
“Poor quality”
“Not made for larger busts”
“uncomfortable with normal bras in general”
“Rubbish material do not buy”
“Hard to put on”
“While the price is a little bit higher than some others”
“notjing like the white ones o ordered”
“would not stretch to 40 inches”
“Too flimsy”
Top return reasons
Common questions
- Is fantasie bras for women profitable to sell on Amazon United Kingdom?
- The niche generates £13K/yr across 186 tracked products. 3 of 46 products launched in the last 360 days are still selling. 90-day search growth is +32.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the fantasie bras for women niche?
- 72 brands and 102 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 36% of demand.
- What do buyers complain about in fantasie bras for women?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Chest Fit. The return rate is 5.0%.
- When does demand for fantasie bras for women peak?
- Demand peaks in May; the busiest month runs 2.3× the quietest.
- What does it cost to enter the fantasie bras for women niche?
- Listings span £0.77–£66.04; the average listing price is £15.27 (sweet spot $15–$100). The average incumbent carries 4,810 reviews — the moat a new listing must climb.