Family Passport Holder for 4

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months

243K

Growth, 90 days vs prior 90

+32.8%

Conversion, latest week

2.3%

Market size, estimated

£67Ka year

Peak month

July1.9× the quietest month

Top search term

passport holder family29K searches a year

Listings sell for £11.88 on average, from £5.37 to £21.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.88 that is £1K to £3K a year per listing.

Average price

£11.88under the $15 to $100 sweet spot

Price range

£5.37–£21.25

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

2.0%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #25 within Luggage & Travel Gear. It carries 2,621 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#25in Luggage & Travel Gear

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,621per listing

Listings tracked

17

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months