Family Passport Holder for 4
FailShoppers spend only $67K a year here, so Family Passport Holder for 4 is a Fail.
- Flapen Score
- 40 / 100Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 4840
- Market size
- £67K/yr243K searches / yr
- 90-day growth
- +32.8%search demand this quarter
- Competition
- 63%top-5 click share · 12 brands · 18 sellers
Flapen Score
Family Passport Holder for 4 against its category
The dotted line is the Fashion average. Past it, Family Passport Holder for 4 is stronger. Inside it, weaker.
Market
The Family Passport Holder for 4 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Family Passport Holder for 4 243K times last year and spent an estimated £67K. The top 5 brands take 82% of clicks. Demand peaks in Jul. Flapen scores it 40 out of 100, a Fail.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.
- Searches, last 12 months
- 243K
- Growth, 90 days vs prior 90
- +32.8%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £67Ka year
- Peak month
- July1.9× the quietest month
- Top search term
- passport holder family29K searches a year
02 · Price
A sale here is worth £11.88.
Listings sell for £11.88 on average, from £5.37 to £21.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.88 that is £1K to £3K a year per listing.
- Average price
- £11.88under the $15 to $100 sweet spot
- Price range
- £5.37–£21.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #25 within Luggage & Travel Gear. It carries 2,621 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #25in Luggage & Travel Gear
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,621per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Family Passport Holder for 4 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BOACAY Family Passport Holder RFID Travel Wallet for Women & Men Document Organiser Holiday Essentials & Waterproof Cover for Tickets Money Cards
- Price
- £8.75
- Rating
- 4.5/5
- Reviews
- 6,981
- Age
- 5y ago

Looxmeer Travel Wallet Family Passport Holder RFID Blocking Travel Accessories Document Organiser for Tickets Cards Cash Pen Key Waterproof Cover Holiday Essentials Case for Man & Woman
- Price
- £9.84
- Rating
- 4.6/5
- Reviews
- 5,728
- Age
- 7y ago

BOACAY Family Passport Holder RFID Travel Wallet for Women & Men Document Organiser Holiday Essentials & Waterproof Cover for Tickets Money Cards
- Price
- £8.74
- Rating
- 4.5/5
- Reviews
- 6,981
- Age
- 3y ago

BOACAY Family Passport Holder RFID Travel Wallet for Women & Men Document Organiser Holiday Essentials & Waterproof Cover for Tickets Money Cards
- Price
- £8.69
- Rating
- 4.5/5
- Reviews
- 6,981
- Age
- 5y ago

FINTIE Passport Holder Travel Wallet for Family
- Price
- £13.20
- Rating
- 4.5/5
- Reviews
- 2,229
- Age
- 3y ago
Trending
90-day click momentum
JUNDUN 2500 Fireproof Family Passport Holder Upgraded Material
- Price
- £15.00
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 6mo ago

Vinsani Passport Holder & Document Organiser Family Travel Essentials Holiday Wallet Accessories Bag with RFID Blocking Multi-Passport Cover Case for Men Women Unisex - Pink
- Price
- £7.37
- Rating
- 4.7/5
- Reviews
- 138
- Age
- 3y ago

BOACAY Family Passport Holder RFID Travel Wallet for Women & Men Document Organiser Holiday Essentials & Waterproof Cover for Tickets Money Cards
- Price
- £8.69
- Rating
- 4.5/5
- Reviews
- 6,981
- Age
- 5y ago

Looxmeer Travel Wallet Family Passport Holder RFID Blocking Travel Accessories Document Organiser for Tickets Cards Cash Pen Key Waterproof Cover Holiday Essentials Case for Man & Woman Black
- Price
- £9.90
- Rating
- 4.6/5
- Reviews
- 5,728
- Age
- 6y ago

SEPWIK Passport Holder Cover PU Leather Travel Wallet Case RFID Blocking Travel Document Organizer for Women and Men Scandihome Series
- Price
- £14.48
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 1y ago
Newest
by launch date
JUNDUN 2500 Fireproof Family Passport Holder Upgraded Material
- Price
- £15.00
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 6mo ago

VULKIT Leather Family Passport Holder for 4-6 Passports Premium Document Organizer Case Travel Wallet for Couples and Families
- Price
- £21.25
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 1y ago

SEPWIK Passport Holder Cover PU Leather Travel Wallet Case RFID Blocking Travel Document Organizer for Women and Men Scandihome Series
- Price
- £14.48
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 1y ago

Family Passport Holder Travel Document Wallet Organiser Waterproof Black
- Price
- £5.37
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 2y ago

INNKGLE Passport Holder Travel Wallet White
- Price
- £11.72
- Rating
- 4.4/5
- Reviews
- 127
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
18
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
15%
- BOACAY52%
- Looxmeer12%
- VanFn8%
- FINTIE6%
- tomtoc3%
- JUNDUN3%
- Open — no brand owns it (6 brands, 15%)
Demand
Family Passport Holder for 4 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.9×
Search terms
Top Family Passport Holder for 4 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- passport holder family29K/yr
- family passport holder42K/yr
- family passport holder for 431K/yr
- travel document holder organiser20K/yr
- family passport holder for 511K/yr
- family travel document holder8K/yr
- travel money wallet12K/yr
- travel document organiser9K/yr
- travel wallet for men9K/yr
- family travel wallet7K/yr
Reviews and returns
What reviews say buyers love and hate about Family Passport Holder for 4
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Maybe could be slightly bigger
Passport at not fitting in
slightly bigger than expected
Colour is quite off from the picture
Colour description not accurate
its definitely not pink
quality not good
Quality is subpar as after 1 trip
OVERPRICED ANDLOW QUALITY
Zip broken
zip wasnt very good
Zip not finished, manufacture issue
wallet material not up to standard
almost soft cardboard feel
Love
it is well made
Nice quality passport holder
Excellent product
Fits everything
Fits all my family's passports
Decent size and slim fit
Lots of pockets
There are plenty of compartments inside
still has plenty of room inside
As described
Looks exactly like the photos
Just what I needed
Easy to use and carry around
it is a very practical option
Very useful for regular travellers
Return
2.0% Return rate 69% Fixable by listing
Maybe could be slightly bigger
Passport at not fitting in
slightly bigger than expected
quality not good
Quality is subpar as after 1 trip
OVERPRICED ANDLOW QUALITY
Colour is quite off from the picture
Colour description not accurate
its definitely not pink
wallet material not up to standard
almost soft cardboard feel
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Family Passport Holder for 4 questions
Answered from the same tracked data.









