family passport holder for 4
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Returns
Great2.0%return rate — above 5% kills the launch gate
Growth
Good+32.8%90-day search growth — must beat 0% to launch
Avg price
Okay£11.88avg listing price — sweet spot $15–$100
Review moat
Okay2,620.88avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.37–£21.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£67K£67K/yr · 243K searches
According to Flapen's Amazon United Kingdom niche tracking, family passport holder for 4 is a £67K/yr Amazon United Kingdom market (243K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jul. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
family passport holder for 4 market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £48K–£59K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.7%
- Avg brand age
- 36 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
18
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
15%
- BOACAY52%
- Looxmeer12%
- VanFn8%
- FINTIE6%
- tomtoc3%
- JUNDUN3%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — +32.8% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.9×
Top family passport holder for 4 search terms
- passport holder family29K/yr
- family passport holder42K/yr
- family passport holder for 431K/yr
- travel document holder organiser20K/yr
- family passport holder for 511K/yr
- family travel document holder8K/yr
- travel money wallet12K/yr
- travel document organiser9K/yr
- travel wallet for men9K/yr
- family travel wallet7K/yr
Top family passport holder for 4 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BOACAY Family Passport Holder RFID Travel Wallet for Women & Men Document Organiser Holiday Essentials & Waterproof Cover for Tickets Money Cards
BOACAY£8.754.5★6,981 rev
Looxmeer Travel Wallet Family Passport Holder RFID Blocking Travel Accessories Document Organiser for Tickets Cards Cash Pen Key Waterproof Cover Holiday Essentials Case for Man & Woman
Looxmeer£9.844.6★5,728 rev
BOACAY Family Passport Holder RFID Travel Wallet for Women & Men Document Organiser Holiday Essentials & Waterproof Cover for Tickets Money Cards
BOACAY£8.744.5★6,981 rev
BOACAY Family Passport Holder RFID Travel Wallet for Women & Men Document Organiser Holiday Essentials & Waterproof Cover for Tickets Money Cards
BOACAY£8.694.5★6,981 rev
FINTIE Passport Holder Travel Wallet for Family
FINTIE£13.204.5★2,229 rev
Newest
by launch date
JUNDUN 2500 Fireproof Family Passport Holder Upgraded Material
JUNDUN£15.0036 rev
VULKIT Leather Family Passport Holder for 4-6 Passports Premium Document Organizer Case Travel Wallet for Couples and Families
VULKIT£21.25106 rev
SEPWIK Passport Holder Cover PU Leather Travel Wallet Case RFID Blocking Travel Document Organizer for Women and Men Scandihome Series
SEPWIK£14.4819 rev
Family Passport Holder Travel Document Wallet Organiser Waterproof Black
WENHUAZAI£5.3741 rev
INNKGLE Passport Holder Travel Wallet White
INNKGLE£11.72127 rev
Trending
90-day click momentumJUNDUN 2500 Fireproof Family Passport Holder Upgraded Material
JUNDUN£15.004.6★
Vinsani Passport Holder & Document Organiser Family Travel Essentials Holiday Wallet Accessories Bag with RFID Blocking Multi-Passport Cover Case for Men Women Unisex - Pink
Vinsani£7.374.7★
BOACAY Family Passport Holder RFID Travel Wallet for Women & Men Document Organiser Holiday Essentials & Waterproof Cover for Tickets Money Cards
BOACAY£8.694.5★
Looxmeer Travel Wallet Family Passport Holder RFID Blocking Travel Accessories Document Organiser for Tickets Cards Cash Pen Key Waterproof Cover Holiday Essentials Case for Man & Woman Black
Looxmeer£9.904.6★
SEPWIK Passport Holder Cover PU Leather Travel Wallet Case RFID Blocking Travel Document Organizer for Women and Men Scandihome Series
SEPWIK£14.484.8★
What buyers say about family passport holder for 4
What buyers praise and complain about, mined from review topics.What buyers love
“it is well made”
“Fits everything”
“Lots of pockets”
“As described”
“Easy to use and carry around”
“Spacious”
“Great product and a fair price”
“Easy to use”
“ZIP IS GOOD”
“feels reasonably durable”
What buyers complain about
“Maybe could be slightly bigger”
“Colour is quite off from the picture”
“quality not good”
“Zip broken”
“wallet material not up to standard”
“Was quite flimsy”
“Its very expensive”
“Too stiff, dont like it at all”
“I know it is not real leather”
“limited storage”
Top return reasons
Common questions
- Is family passport holder for 4 profitable to sell on Amazon United Kingdom?
- The niche generates £67K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +32.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the family passport holder for 4 niche?
- 12 brands and 18 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in family passport holder for 4?
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 2.0%.
- When does demand for family passport holder for 4 peak?
- Demand peaks in Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the family passport holder for 4 niche?
- Listings span £5.37–£21.25; the average listing price is £11.88 (sweet spot $15–$100). The average incumbent carries 2,621 reviews — the moat a new listing must climb.