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Face Covering Mask

Fail

The top 5 brands take 98% of clicks, so Face Covering Mask is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£49K/yr132K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
75%top-5 click share · 6 brands · 61 sellers

Flapen Score

Face Covering Mask against its category

The dotted line is the Fashion average. Past it, Face Covering Mask is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Covering Mask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Face Covering Mask 132K times last year and spent an estimated £49K. The top 5 brands take 98% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
2.0%
Market size, estimated
£49Ka year
Top search term
nike ski mask40K searches a year

02 · Price

A sale here is worth £18.64.

Listings sell for £18.64 on average, from £2.75 to £45.23. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £18.64 that is £2K to £5K a year per listing.

Average price
£18.64inside the $15 to $100 sweet spot
Price range
£2.75–£45.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #2,950 within Accessories. It carries 6,328 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
69%
Out of stock, average day
5.3%
Average rank
#2,950in Accessories
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,328per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Face Covering Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

61

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • NIKE66%
  • Trespass11%
  • Achiou9%
  • LONGKING8%
  • ROCKBROS4%
  • Wmcaps2%

Demand

Face Covering Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.9× · 9 of 12 months tracked

Search terms

Top Face Covering Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nike ski mask40K/yr
  • nike ski19K/yr
  • nike balaclava30K/yr
  • cycling mask7K/yr
  • motorcycle face mask5K/yr
  • bike mask5K/yr
  • nike mask5K/yr
  • face covering mask5K/yr
  • ski mask nike6K/yr
  • balaclava nike6K/yr

Reviews and returns

What reviews say buyers love and hate about Face Covering Mask

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.21

Quite big

too small

too tight

Thickness13%−0.06

Just far too thin

Much thinner than I thought they would be

Very thin definitely not good for winter i did think it was cheap for what is it

Warmth4%+1.07

If you like your chin warm then this is not for you

If youre expecting it to be massively warm it likely will not be

Smell3%−0.02

Wash it before you wear it i got an instant what i can only describe as an unpleasant Factory smell even through the packaging otherwise it's a standard buy

Material Quality3%−0.02

Fabric is not nice in touch

Not good feel of fabric

Love

Quality-Overall21%+1.41

Good quality

In terms of quality it is sturdy in the sense that it won't rip easily

A great product

Value For Money13%+0.18

Worth it

Good value

Good value for money

Warmth13%+1.07

Keep warm

Good for keeping your face warm

Very warm

Size-Overall12%−0.21

Nice and snug

Amazing fit

The fit is snug

Comfort-Overall7%+0.58

Comfy and warm

Feels comfortable to wear

kept my ride comfortable

Return

1.2% Return rate 69% Fixable by listing

Size-Overall58%██▇▆██

Quite big

too small

too tight

Quality-Overall6%▆▅▄█▁▂
Thin6%█▄▄▃▁▃

thin

Breathability3%▁▂█▃▁▁
Advertised Vs Actual Product3%▇█▃▃▁█

FAQ

Common Face Covering Mask questions

Answered from the same tracked data.