Face Covering Mask
FailThe top 5 brands take 98% of clicks, so Face Covering Mask is a Fail.
- Flapen Score
- 34 / 100Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 4834
- Market size
- £49K/yr132K searches / yr
- 90-day growth
- -15.1%search demand this quarter
- Competition
- 75%top-5 click share · 6 brands · 61 sellers
Flapen Score
Face Covering Mask against its category
The dotted line is the Fashion average. Past it, Face Covering Mask is stronger. Inside it, weaker.
Market
The Face Covering Mask market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Face Covering Mask 132K times last year and spent an estimated £49K. The top 5 brands take 98% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 132K
- Growth, 90 days vs prior 90
- -15.1%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £49Ka year
- Top search term
- nike ski mask40K searches a year
02 · Price
A sale here is worth £18.64.
Listings sell for £18.64 on average, from £2.75 to £45.23. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £18.64 that is £2K to £5K a year per listing.
- Average price
- £18.64inside the $15 to $100 sweet spot
- Price range
- £2.75–£45.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
54% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #2,950 within Accessories. It carries 6,328 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 69%
- Out of stock, average day
- 5.3%
- Average rank
- #2,950in Accessories
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,328per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Face Covering Mask products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NIKE Pro Combat Hyperwarm Hydropull Hood (Black OSFM)
- Price
- £26.92
- Rating
- 4.7/5
- Reviews
- 12,516
- Age
- 12y ago

Nike Therma-Fit Sphere Hood 5.0 Balaclava Hood Winter Running Outdoor Training Sports Neck Warmer Black/Silver One Size
- Price
- £25.84
- Rating
- 3.7/5
- Reviews
- 15
- Age
- 1y ago

Trespass Unisex Moulder Balaclava Black One Size UK
- Price
- £7.80
- Rating
- 4.4/5
- Reviews
- 3,119
- Age
- 12y ago

Achiou Balaclava Face Mask Ski Mask UV Protector Lightweight for Motorcycle Cycling Running Black
- Price
- £5.82
- Rating
- 4.4/5
- Reviews
- 26,797
- Age
- 7y ago

LONGKING Balaclava Ski Face Mask for Men Skiing Snowboarding Motorcycle UV Protection & Wind Protection Black
- Price
- £2.75
- Rating
- 4.3/5
- Reviews
- 6,609
- Age
- 4y ago
Trending
estimated 90-day click momentum
Wmcaps Fleece Lined Kids Beanie Winter Hat Ages 2-5 Soft and Warm Cuffed Hat Wooly Hat Birthday Party Xmas Gifts for 2-5 Year Olds Boys Girls Black Medium
- Price
- £10.67
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 1y ago

LONGKING Balaclava Ski Face Mask for Men Skiing Snowboarding Motorcycle UV Protection & Wind Protection Black
- Price
- £2.75
- Rating
- 4.3/5
- Reviews
- 6,609
- Age
- 4y ago

NIKE RUN THERMA SPHERE NECK WARMER 4.0 BLACK - S/M
- Price
- £18.12
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 3y ago

Nike Therma-Fit Sphere Hood 5.0 Balaclava Hood Winter Running Outdoor Training Sports Neck Warmer Black/Silver One Size
- Price
- £25.84
- Rating
- 3.7/5
- Reviews
- 15
- Age
- 1y ago

Achiou Balaclava Face Mask Ski Mask UV Protector Lightweight for Motorcycle Cycling Running Black
- Price
- £5.82
- Rating
- 4.4/5
- Reviews
- 26,797
- Age
- 7y ago
Newest
by launch date
Nike Therma-Fit Sphere Hood 5.0 Balaclava Hood Winter Running Outdoor Training Sports Neck Warmer Black/Silver One Size
- Price
- £25.84
- Rating
- 3.7/5
- Reviews
- 15
- Age
- 1y ago

Nike Unisex Peak Dri-Fit Cu Beanie Black/Silver One Size
- Price
- £21.55
- Rating
- 4.3/5
- Reviews
- 172
- Age
- 1y ago

Wmcaps Fleece Lined Kids Beanie Winter Hat Ages 2-5 Soft and Warm Cuffed Hat Wooly Hat Birthday Party Xmas Gifts for 2-5 Year Olds Boys Girls Black Medium
- Price
- £10.67
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 1y ago

Nike Pro Hyperwarm Hood White | Black One Size
- Price
- £45.23
- Rating
- 4.7/5
- Reviews
- 12,516
- Age
- 2y ago

NIKE RUN THERMA SPHERE NECK WARMER 4.0 BLACK - S/M
- Price
- £18.12
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
61
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- NIKE66%
- Trespass11%
- Achiou9%
- LONGKING8%
- ROCKBROS4%
- Wmcaps2%
Demand
Face Covering Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.9× · 9 of 12 months tracked
Search terms
Top Face Covering Mask search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nike ski mask40K/yr
- nike ski19K/yr
- nike balaclava30K/yr
- cycling mask7K/yr
- motorcycle face mask5K/yr
- bike mask5K/yr
- nike mask5K/yr
- face covering mask5K/yr
- ski mask nike6K/yr
- balaclava nike6K/yr
Reviews and returns
What reviews say buyers love and hate about Face Covering Mask
We read the reviews and the return reasons for every product selling here.
“Quite big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Covering Mask questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









