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F1 Clothing

Maybe

The top 5 products take only 19% of clicks. But buyers convert on only 1.0% of searches, so F1 Clothing is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 2,461 Fashion niches · +8 vs the category median of 48
Market size
£67K/yr207K searches / yr
90-day growth
+36.0%search demand this quarter
Competition
19%top-5 click share · 17 brands · 121 sellers

Flapen Score

F1 Clothing against its category

The dotted line is the Fashion average. Past it, F1 Clothing is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The F1 Clothing market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for F1 Clothing 207K times last year and spent an estimated £67K. The top 5 brands take 88% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
+36.0%
Conversion, latest week
1.0%
Market size, estimated
£67Ka year
Peak month
December5.0× the quietest month
Top search term
mercedes f147K searches a year

02 · Price

A sale here is worth £33.96.

Listings sell for £33.96 on average, from £7.39 to £87.57. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £33.96 that is £0 to £3K a year per listing.

Average price
£33.96inside the $15 to $100 sweet spot
Price range
£7.39–£87.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #2,071 within Tops, T-Shirts & Shirts. It carries 432 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
72%
Out of stock, average day
12.0%
Average rank
#2,071in Tops, T-Shirts & Shirts
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
432per listing
Listings tracked
82

04 · Newcomers

Amazon counts 8 of last year's 30 launches as successful.

30 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
30
Successful launches
8Amazon's first-year sales bar
Average brand age
37 months

Products

Top F1 Clothing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

121

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

19%

Top 20: 54%

Open market

10%

  • Castore36%
  • adidas26%
  • PUMA19%
  • Mercedes AMG Petronas3%
  • Generic3%
  • SC Products2%
  • Open — no brand owns it (11 brands, 10%)

Demand

F1 Clothing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top F1 Clothing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mercedes f147K/yr
  • f1 tshirt24K/yr
  • f1 clothing24K/yr
  • f1 t shirt11K/yr
  • f1 shirt13K/yr
  • mercedes f1 merchandise13K/yr
  • f1 mercedes14K/yr
  • george russell f1 merchandise16K/yr
  • mercedes f1 clothing12K/yr
  • mercedes merchandise7K/yr

Reviews and returns

What reviews say buyers love and hate about F1 Clothing

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.10

it was huge

Small

Bigger than advertised

Value For Money6%+0.55

It is expensive at just under £30.00

Yes its not the cheapest cap out there

just a bit pricey

Quality-Overall5%+1.43

Cheap and cheerful

Material Quality4%

Pretty lightweight material makes it feel cheap

It is not performance fabric

Assembly/Installation2%

Usually takes a couple of hours to build

Love

Quality-Overall29%+1.43

Excellent quality

Excellent top-notch quality

Great quality shirt

Value For Money14%+0.55

Decent price

Good value

Great value for money too

Gifting Purpose9%−0.03

Birthday Present

Lovely Present

Christmas present for someone

Size-Overall7%−0.10

The fit is comfortable

fits perfectly

its true to size

Design-Overall5%+0.25

Great build

great design

was amazing to build

Return

0.9% Return rate 76% Fixable by listing

Size-Overall72%▄▄▆▆▇█

it was huge

Small

Bigger than advertised

Gifting Purpose12%▃█▃▄▃▂
Defective Material/Parts4%▄▃█▁▁▃
Quality-Overall3%█▁▁▃▁▂

Cheap and cheerful

Advertised Vs Actual Product2%▁▁█▁▁▆

FAQ

Common F1 Clothing questions

Answered from the same tracked data.