F1

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £618K a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-9.1%

Conversion, latest week

1.9%

Market size, estimated

£618Ka year

Peak month

December6.7× the quietest month

Top search term

f1 gifts285K searches a year

Listings sell for £17.42 on average, from £1.28 to £65.84. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £17.42 that is £4K to £9K a year per listing.

Average price

£17.42inside the $15 to $100 sweet spot

Price range

£1.28–£65.84

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

£4K–£9K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #207 within Novelty & Special Use Clothing. It carries 2,087 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

94%

Out of stock, average day

8.5%

Average rank

#207in Novelty & Special Use Clothing

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,087per listing

Listings tracked

31

15 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

9Amazon's first-year sales bar

Average brand age

31 months