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Exam Gifts

Maybe

Search demand grew +719.8% this quarter. But prices span $1.30–$10.41, mostly outside the sweet spot, so Exam Gifts is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 2,461 Fashion niches · +7 vs the category median of 48
Market size
£7K/yr162K searches / yr
90-day growth
+719.8%search demand this quarter
Competition
36%top-5 click share · 32 brands · 48 sellers

Flapen Score

Exam Gifts against its category

The dotted line is the Fashion average. Past it, Exam Gifts is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Exam Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Exam Gifts 162K times last year and spent an estimated £7K. The top 5 brands take 48% of clicks. Demand peaks in Apr–May–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +719.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
+719.8%
Conversion, latest week
0.8%
Market size, estimated
£7Ka year
Peak month
May79.1× the quietest month
Top search term
good luck exams31K searches a year

02 · Price

A sale here is worth £5.97.

Listings sell for £5.97 on average, from £1.30 to £10.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £5.97 that is £597 to £1K a year per listing.

Average price
£5.97under the $15 to $100 sweet spot
Price range
£1.30–£10.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£597–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #779 within Luggage & Travel Gear. It carries 325 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
91%
Out of stock, average day
6.1%
Average rank
#779in Luggage & Travel Gear
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
325per listing
Listings tracked
46

04 · Newcomers

Amazon counts 1 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top Exam Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£220£441£661£8811101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

32 falling

Sellers

48

Top-5 brand share

48%

Top 20: 92%

Top-5 click share

36%

Top 20: 78%

Open market

47%

  • Mermaid Mary's15%
  • Generic14%
  • DINSAGE7%
  • SMILE GIFTS UK6%
  • Tixlux6%
  • Leyiteng6%

Demand

Exam Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Aug · busiest ÷ quietest = 79.1×

Search terms

Top Exam Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • good luck exams31K/yr
  • exam good luck gifts33K/yr
  • gcse good luck gift20K/yr
  • sats good luck gifts17K/yr
  • exam gifts21K/yr
  • gcse gifts8K/yr
  • good luck in your exams gift3K/yr
  • good luck exam gifts2K/yr
  • exam results gifts13K/yr
  • exam congratulations gifts5K/yr

Reviews and returns

What reviews say buyers love and hate about Exam Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.10

Breaks to easily

Broke within a couple of days

Size-Overall13%

Nice little charm altjough the pacjaging it arrived in was a bit excessive for the size of the item

however smaller than expected

Its just a bit smaller than an adults thumb

Smell12%−0.07

This product didnt smell at all

Scent not strong

The scent isnt very strong

Quality-Overall8%+1.96

Very poor quality product

I am totally disappointed in a well known brand

Writing Experience8%−0.01

because the writing on the back smudged

Love

Quality-Overall31%+1.96

Excellent quality and exactly as advertised

really well made

Good quality

Gifting Purpose21%+1.19

Present for granddaughter who was very pleased with surprise

Great gift that was well received

Great gift

Size-Overall9%

Good fit

fits nicely in her shirt pocket

Theyre a really good size – a comfortable handful – with lovely attention to detail in the antennae and wings

Advertised Vs Actual Product7%−0.04

Exactly as described

just like the picture

like the picture

Value For Money5%+0.41

I feel the price represents very good

Money well spent

value for money

Return

0.2% Return rate 51% Fixable by listing

Size-Overall34%▁▇▄▆▃█

Nice little charm altjough the pacjaging it arrived in was a bit excessive for the size of the item

however smaller than expected

Its just a bit smaller than an adults thumb

Quality-Overall16%█▁▁▅▃▁

Very poor quality product

I am totally disappointed in a well known brand

Value For Money10%▁▁▁█▇▁
Shape/Style6%▁▁▁█▆▁
Defective Material/Parts4%▁█▁▁▁▇

FAQ

Common Exam Gifts questions

Answered from the same tracked data.