evil eye bracelet
Skip itPrices mostly outside the sweet spot ($3.35–$14.57) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great149.3avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.6%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.14avg listing price — sweet spot $15–$100
Market size
Bad£39K£39K/yr · 207K searches
Price range
Bad£3.35–£14.57cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, evil eye bracelet is a £39K/yr Amazon United Kingdom market (207K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Aug. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
evil eye bracelet market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £43K–£57K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #1,083
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 17.9%
- Avg brand age
- 32 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
26
Top-5 brand share
59%
Top 20: 99%
Top-5 click share
59%
Top 20: 96%
Open market
36%
- YITAIYUAN27%
- CALLARON11%
- NARMO10%
- Ethlomoer6%
- Lotsdonxia5%
- Virelle5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.6% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.9×
Top evil eye bracelet search terms
- evil eye bracelet111K/yr
- evil eye72K/yr
- evil eye anklet8K/yr
- evil eye jewellery10K/yr
- evil eye bracelet men6K/yr
Top evil eye bracelet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YITAIYUAN Evil Eye Pendant Necklace Resin Leather Rope Chain Turkish Protect Lucky Necklace for Women Men Gifts blue eye necklace silver
YITAIYUAN£4.464.2★635 rev
CALLARON 1pc Devil Eye Bracelet Blue Eye Bracelet Gold s for Women for Couples Fashion s for Women Evil Beaded s Wrist Bands Creative Copper
CALLARON£4.244.0★5 rev
NARMO S925 Silver Evil Eye Rings for Women Stackable Ring Size S
NARMO£10.144.3★377 rev
Ethlomoer Evil Eye Bracelet Women - Charm Bracelet with Evil Eye Beads & Bungee Cord Silver Bead Bracelet (Silver)
Ethlomoer£3.874.0★10 rev
Lotsdonxia 2 Pcs Blue Fatima Turkish Evil Eye Beaded Charm Bracelet Stylish Protection and Blessing Charm for Couples Friends and Gift Giving
Lotsdonxia£4.264.4★21 rev
Newest
by launch date
ESPVO Crystals Evil Eye Bracelet Gifts for Womens Ladies Healing Energy Hematite Black Tourmaline Tigers Eye Natural Stones Bead Gemstone Birthday Jewelry Presents for Her Girls Daughter Mum
ESPVO£9.7259 rev
Virelle Evil Eye Bracelet - Protection Bracelet for Women & Men with 5 Healing Crystals - Adjustable Stone Spiritual Guardian Jewelry Gift with Meaning Card
Virelle£7.556 rev
Yolev 2 Pcs Evil Eye Bracelets for Women Men 7 Knot of Protection Bracelet Adjustable Black String Bracelet with Gold Beads Handmade Braided Evil Eye Jewelry for Women Men Family Friends Gifts
Yolev£4.4912 rev
Turandoss Gold Bracelets for Women 14K Gold Plated Evil Eyes Bracelet
Turandoss£12.8215 rev
Mikovivi Evil Eye Bracelet for Women Crystal Black Tourmaline Bracelet Triple Protection Good Luck Jewelry for Men Women Christmas Birthday Gift
Mikovivi£4.2920 rev
Trending
90-day click momentumYITAIYUAN Evil Eye Pendant Necklace Resin Leather Rope Chain Turkish Protect Lucky Necklace for Women Men Gifts blue eye necklace silver
YITAIYUAN£4.464.2★
NARMO S925 Silver Evil Eye Rings for Women Stackable Ring Size S
NARMO£10.144.3★
Jenosy Gold Evil Eye Layered Necklace - Personalised Dainty Choker - 18K Gold Plated - Womens Jewellery Gift
Jenosy£9.074.4★
Virelle Evil Eye Bracelet - Protection Bracelet for Women & Men with 5 Healing Crystals - Adjustable Stone Spiritual Guardian Jewelry Gift with Meaning Card
Virelle£7.555.0★
MANVEN 6 PCS Evil Eye Bracelets for Women Men Kabbalah 7 Knot Red String of Fate Rakhi Bracelet Amulet Rakhi Handmade Good Luck Protection Gift for Family Mother Daughter Friendship
MANVEN£8.494.8★
What buyers say about evil eye bracelet
What buyers praise and complain about, mined from review topics.What buyers love
“looks well made”
“Nice bracelet and worth the money”
“its just as it is described”
“Nice and simple”
“Lovely small gift”
“Pretty bracelet”
“Look good on your wrist”
“I bought one for my keg chain too”
“Looks good and can be adjusted to fit”
“Easy to hang nice and shiny”
What buyers complain about
“broke within a week, awful quality”
“Broke quickly”
“Nice yet plastic”
“Now a dirty grey colour after a month”
“Not real silver”
Top return reasons
Common questions
- Is evil eye bracelet profitable to sell on Amazon United Kingdom?
- The niche generates £39K/yr across 23 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +17.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the evil eye bracelet niche?
- 21 brands and 26 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in evil eye bracelet?
- Top complaints mined from reviews: Quality-Overall, Durability, Material Quality. The return rate is 0.6%.
- When does demand for evil eye bracelet peak?
- Demand peaks in Aug; the busiest month runs 1.9× the quietest.
- What does it cost to enter the evil eye bracelet niche?
- Listings span £3.35–£14.57; the average listing price is £7.14 (sweet spot $15–$100). The average incumbent carries 149 reviews — the moat a new listing must climb.