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Evil Eye Bracelet

Fail

Prices span $3.35–$14.57, mostly outside the sweet spot, so Evil Eye Bracelet is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£39K/yr207K searches / yr
90-day growth
+17.6%search demand this quarter
Competition
59%top-5 click share · 21 brands · 26 sellers

Flapen Score

Evil Eye Bracelet against its category

The dotted line is the Fashion average. Past it, Evil Eye Bracelet is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Evil Eye Bracelet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Evil Eye Bracelet 207K times last year and spent an estimated £39K. The top 5 brands take 59% of clicks. Demand peaks in Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
+17.6%
Conversion, latest week
2.6%
Market size, estimated
£39Ka year
Peak month
August1.9× the quietest month
Top search term
evil eye bracelet111K searches a year

02 · Price

A sale here is worth £7.14.

Listings sell for £7.14 on average, from £3.35 to £14.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £7.14 that is £0 to £714 a year per listing.

Average price
£7.14under the $15 to $100 sweet spot
Price range
£3.35–£14.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£714
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #1,083 within Novelty Jewellery. It carries 149 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
17.9%
Average rank
#1,083in Novelty Jewellery
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
149per listing
Listings tracked
23

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Evil Eye Bracelet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

26

Est. top-5 brand share

59%

Top 20: 99%

Est. top-5 click share

59%

Top 20: 96%

Open market

36%

  • YITAIYUAN27%
  • CALLARON11%
  • NARMO10%
  • Ethlomoer6%
  • Lotsdonxia5%
  • Virelle5%

Demand

Evil Eye Bracelet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Search terms

Top Evil Eye Bracelet search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • evil eye bracelet111K/yr
  • evil eye72K/yr
  • evil eye anklet8K/yr
  • evil eye jewellery10K/yr
  • evil eye bracelet men6K/yr

Reviews and returns

What reviews say buyers love and hate about Evil Eye Bracelet

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Quality-Overall”
0.6%of orders come back
“broke within a week, awful quality”
A buyer, on “Quality-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Evil Eye Bracelet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data