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Evil Eye Bracelet

Fail

Prices span $3.35–$14.57, mostly outside the sweet spot, so Evil Eye Bracelet is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£39K/yr207K searches / yr
90-day growth
+17.6%search demand this quarter
Competition
59%top-5 click share · 21 brands · 26 sellers

Flapen Score

Evil Eye Bracelet against its category

The dotted line is the Fashion average. Past it, Evil Eye Bracelet is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Evil Eye Bracelet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Evil Eye Bracelet 207K times last year and spent an estimated £39K. The top 5 brands take 59% of clicks. Demand peaks in Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
+17.6%
Conversion, latest week
2.6%
Market size, estimated
£39Ka year
Peak month
August1.9× the quietest month
Top search term
evil eye bracelet111K searches a year

02 · Price

A sale here is worth £7.14.

Listings sell for £7.14 on average, from £3.35 to £14.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £7.14 that is £0 to £714 a year per listing.

Average price
£7.14under the $15 to $100 sweet spot
Price range
£3.35–£14.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£714
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #1,083 within Novelty Jewellery. It carries 149 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
17.9%
Average rank
#1,083in Novelty Jewellery
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
149per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Evil Eye Bracelet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

26

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

59%

Top 20: 96%

Open market

36%

  • YITAIYUAN27%
  • CALLARON11%
  • NARMO10%
  • Ethlomoer6%
  • Lotsdonxia5%
  • Virelle5%

Demand

Evil Eye Bracelet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Search terms

Top Evil Eye Bracelet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • evil eye bracelet111K/yr
  • evil eye72K/yr
  • evil eye anklet8K/yr
  • evil eye jewellery10K/yr
  • evil eye bracelet men6K/yr

Reviews and returns

What reviews say buyers love and hate about Evil Eye Bracelet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall36%−0.17

broke within a week, awful quality

Poor quality

Absolutely rubbish

Durability36%−0.59

Broke quickly

broke within a week

fell apart within days

Material Quality14%+0.47

Nice yet plastic

Color7%−0.07

Now a dirty grey colour after a month

Metal Authenticity7%−0.11

Not real silver

Ring is not real silver

Love

Quality-Overall31%−0.17

looks well made

Great quality

Nice product

Value For Money19%+1.10

Nice bracelet and worth the money

Worth the money, good quality

Value

Advertised Vs Actual Product9%+0.72

its just as it is described

True to description

Ease Of Use9%+0.72

Nice and simple

Simple

Gifting Purpose9%+0.72

Lovely small gift

Great gift

Made a lovely gift

Return

0.6% Return rate 59% Fixable by listing

Size-Overall29%▁▁█▆▃▆
Durability15%▁▇▁▁█▄

Broke quickly

broke within a week

fell apart within days

Wrist Fit10%▁▁▁█▅▁
Defective Material/Parts7%██▁▅▁▁
Advertised Vs Actual Product5%█▁▁▁▃▁

FAQ

Common Evil Eye Bracelet questions

Answered from the same tracked data.