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Evil Eye Bracelet

prices mostly outside the sweet spot ($3.35–$14.57) — Evil Eye Bracelet doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 10Growth 47Conversion 33Competition 44Returns 97Price range 0Avg price 20Brand share 76Review moat 93Quality gap 63
This niche Category average

Is Evil Eye Bracelet profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Evil Eye Bracelet is a £39K/yr Amazon United Kingdom market (207K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Aug. Verdict: Skip it — 48/100.

Evil Eye Bracelet: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +17.6% over the last 90 days and 2.6% of searches end in a purchase.

£39K

revenue / yr

Units sold / yr8K
Search volume / yr+17.6%207K
Conversion rate2.6%
Avg price£7.14

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers21 · 26
Top-5 product click share59%
Open market41%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement83%
New entrants (1y)7· 0 succeeded
Avg rating4.4★
Avg reviews149

Top Evil Eye Bracelet products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

26

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

59%

Top 20: 96%

Open market

36%

  • YITAIYUAN27%
  • CALLARON11%
  • NARMO10%
  • Ethlomoer6%
  • Lotsdonxia5%
  • Virelle5%

Evil Eye Bracelet demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume207KCVR2.6%Products23Brands21Top 5 Brands59%OOS Rate17.9%Rating4.4★Reviews149Avg BSR#1,083
8K6KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Top Evil Eye Bracelet search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • evil eye bracelet111K/yr
  • evil eye72K/yr
  • evil eye anklet8K/yr
  • evil eye jewellery10K/yr
  • evil eye bracelet men6K/yr

What reviews say buyers love and hate about Evil Eye Bracelet

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Quality-Overall31%

looks well made

Value For Money19%

Nice bracelet and worth the money

Advertised Vs Actual Product9%

its just as it is described

Ease Of Use9%

Nice and simple

Gifting Purpose9%

Lovely small gift

What buyers complain about

100% of reviews
Quality-Overall36%

broke within a week, awful quality

Durability36%

Broke quickly

Material Quality14%

Nice yet plastic

Color7%

Now a dirty grey colour after a month

Metal Authenticity7%

Not real silver

Evil Eye Bracelet return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
29%
2Durability
15%
3Wrist Fit
10%
4Defective Material/Parts
7%
5Advertised Vs Actual Product
5%

Common Evil Eye Bracelet questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Evil Eye Bracelet 48/100 on Amazon United Kingdom — Skip it. The niche generates £39K/yr across 23 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved +17.6% over the last 90 days.
Search demand for Evil Eye Bracelet on Amazon United Kingdom peaks in Aug, where the busiest month runs 1.9× the quietest.