How competitive is the Everton niche on Amazon United Kingdom?

10 brands and 50 sellers compete in Everton on Amazon United Kingdom. The top 5 Everton products take 59% of clicks and its top 5 brands hold 85% of demand.

What does it cost to enter the Everton niche?

Everton sells for £12.01 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.91–£25.14. The average incumbent carries 207 reviews — the moat a new listing must climb.

Everton

a small market ($153K/yr) — Everton doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Everton profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Everton is a £153K/yr Amazon United Kingdom market (323K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Everton: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +17.6% over the last 90 days and 3.9% of searches end in a purchase.

£153K

revenue / yr

Units sold / yr13K

Search volume / yr+17.6%323K

Conversion rate3.9%

Avg price£12.01

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers10 · 50

Top-5 product click share59%

Open market15%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Top Everton products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

FOCO Premier League Football Everton Fan House Shoes Moccasin Slippers Mens Size 12-13

Price: £20.63
Rating: 4.5/5
Reviews: 277
Age: 5y ago

Everton Crest Keyring - Multi-Colour

Price: £5.75
Rating: 4.6/5
Reviews: 223
Age: 12y ago

FOCO Officially Licensed Everton FC Blue Glide Backpack

Price: £20.53
Rating: 4.0/5
Reviews: 2
Age: 5mo ago

Football Fan Lounge Socks - Great Gift For Football Fans - Shhh! The Match Is On (White/Royal Blue)

Price: £7.03
Rating: 4.7/5
Reviews: 2,174
Age: 5y ago

EVERTON FC GYM BAG Blue

Price: £7.60
Rating: 4.2/5
Reviews: 79
Age: 4y ago

Newest

by launch date

FOCO Officially Licensed Everton FC Blue Glide Backpack

Price: £20.53
Rating: 4.0/5
Reviews: 2
Age: 5mo ago

Everton FC Tea Tub Travel Mug Coffee Ceramic 500 ml with Lid Official Merchandise

Price: £12.03
Rating: 4.9/5
Reviews: 13
Age: 8mo ago

HWC Trading Everton Last Goodison Park Game Printed Memorabilia Signed Autograph Poster for Football Fans and Supporters - A3 Framed

Price: £25.14
Rating: 4.8/5
Reviews: 15
Age: 11mo ago

Castore Everton FC Unisex Kids Away Short Sleeve Shirt Pastel Yellow 9 Years

Price: £22.86
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Everton Gifts for Men Champions Metal Signs Gifts for Boys Plaque Funny A Grumpy Everton Fan Lves Here Wall Art Vintage Gift Man Cave Living Room Bars Sign Decorations Gift 20x30 Cm

Price: £6.43
Rating: 4.8/5
Reviews: 12
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

11%

FOCO43%
Everton29%
bring me socks6%
Half Time Club4%
HWC Trading4%
Dekzked4%
Open — no brand owns it (4 brands, 11%)

Everton demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume323KCVR3.9%Products18Brands10Top 5 Brands85%OOS Rate11.5%Rating4.5★Reviews207Avg BSR#560

Peak months: Nov, Dec · busiest ÷ quietest = 7.9×

Top Everton search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

everton126K/yr +6.8%0.6% conv.
everton gifts for men124K/yr +40.5%1.9% conv.
everton gifts44K/yr +25.8%0.9% conv.
everton gifts for boys22K/yr -21.6%0.3% conv.
everton merchandise7K/yr -2.9%0.5% conv.

What reviews say buyers love and hate about Everton

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Quality-Overall43%

“Good quality, good price and quick delivery”

Gifting Purpose30%

“Great gift”

Product Condition10%

“Brand new, Everton supporter, dad”

Size-Overall8%

“Its a good size for a wall”

Comfort-Overall5%

“Comfortable”

Everton return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

21%

2Size-Overall

17%

3Frame Quality

17%

4Design-Overall

5Sharpness

Common Everton questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Everton 49/100 on Amazon United Kingdom — Skip it. The niche generates £153K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +17.6% over the last 90 days.