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Everton

Fail

Shoppers spend only $153K a year here, so Everton is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£153K/yr323K searches / yr
90-day growth
+17.6%search demand this quarter
Competition
59%top-5 click share · 10 brands · 50 sellers

Flapen Score

Everton against its category

The dotted line is the Fashion average. Past it, Everton is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Everton market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Everton 323K times last year and spent an estimated £153K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
323K
Growth, 90 days vs prior 90
+17.6%
Conversion, latest week
3.9%
Market size, estimated
£153Ka year
Peak month
December7.9× the quietest month
Top search term
everton126K searches a year

02 · Price

A sale here is worth £12.01.

Listings sell for £12.01 on average, from £4.91 to £25.14. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £12.01 that is £1K to £3K a year per listing.

Average price
£12.01under the $15 to $100 sweet spot
Price range
£4.91–£25.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #560 within Shoes. It carries 207 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
89%
Out of stock, average day
11.5%
Average rank
#560in Shoes
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
207per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Everton products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£61K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

50

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

11%

  • FOCO43%
  • Everton29%
  • bring me socks6%
  • Half Time Club4%
  • HWC Trading4%
  • Dekzked4%
  • Open — no brand owns it (4 brands, 11%)

Demand

Everton search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Everton search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • everton126K/yr
  • everton gifts for men124K/yr
  • everton gifts44K/yr
  • everton gifts for boys22K/yr
  • everton merchandise7K/yr

Reviews and returns

What reviews say buyers love and hate about Everton

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall43%+4.02

Good quality, good price and quick delivery

Good quality mug and picture

Excellent quality

Gifting Purpose30%−0.13

Great gift

Great gift if it wasnt damaged

Absolutely great gift father loved lol

Product Condition10%+0.60

Brand new, Everton supporter, dad

Size-Overall8%−0.09

Its a good size for a wall

True to size

Comfort-Overall5%−0.10

Comfortable

Return

0.4% Return rate 17% Fixable by listing

Leak-Proof21%▁▁▁▅█▁
Size-Overall17%█▁▁█▁▁
Frame Quality17%▁▁▁▁▅█
Design-Overall8%▁▁▁▁▁█
Sharpness8%▁▁█▁▁▁

FAQ

Common Everton questions

Answered from the same tracked data.