Is everton profitable to sell on Amazon United Kingdom?

The niche generates £153K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +17.6%. Flapen's verdict: Skip it (49/100).

How competitive is the everton niche?

10 brands and 50 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 85% of demand.

When does demand for everton peak?

Demand peaks in Nov–Dec; the busiest month runs 7.9× the quietest.

What does it cost to enter the everton niche?

Listings span £4.91–£25.14; the average listing price is £12.01 (sweet spot $15–$100). The average incumbent carries 207 reviews — the moat a new listing must climb.

everton

Skip it

A small market ($153K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great207.17

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.01

avg listing price — sweet spot $15–$100

Price range

Good£4.91–£25.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+17.6%

90-day search growth — must beat 0% to launch

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£153K

£153K/yr · 323K searches

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, everton is a £153K/yr Amazon United Kingdom market (323K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

everton market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £120K–£150K; units × avg price
Conversion rate: 3.9%
Avg BSR: #560
Page quality: 0%
Prime: 89%
Sponsored: 56%
Out of stock: 11.5%
Avg brand age: 43 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

11%

FOCO43%
Everton29%
bring me socks6%
Half Time Club4%
HWC Trading4%
Dekzked4%
Open — no brand owns it (4 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.9×

Open Trend

Top everton search terms

everton126K/yr +6.8%0.6% conv.
everton gifts for men124K/yr +40.5%1.9% conv.
everton gifts44K/yr +25.8%0.9% conv.
everton gifts for boys22K/yr -21.6%0.3% conv.
everton merchandise7K/yr -2.9%0.5% conv.

All search terms

Top everton products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FOCO Premier League Football Everton Fan House Shoes Moccasin Slippers Mens Size 12-13

FOCO£20.634.5★277 rev

Everton Crest Keyring - Multi-Colour

Everton£5.754.6★223 rev

FOCO Officially Licensed Everton FC Blue Glide Backpack

FOCO£20.534.0★2 rev

Football Fan Lounge Socks - Great Gift For Football Fans - Shhh! The Match Is On (White/Royal Blue)

bring me socks£7.034.7★2,174 rev

EVERTON FC GYM BAG Blue

Everton£7.604.2★79 rev

Newest

by launch date

FOCO Officially Licensed Everton FC Blue Glide Backpack

FOCO£20.532 rev

5mo ago

Everton FC Tea Tub Travel Mug Coffee Ceramic 500 ml with Lid Official Merchandise

Everton£12.0313 rev

8mo ago

HWC Trading Everton Last Goodison Park Game Printed Memorabilia Signed Autograph Poster for Football Fans and Supporters - A3 Framed

HWC Trading£25.1415 rev

11mo ago

Castore Everton FC Unisex Kids Away Short Sleeve Shirt Pastel Yellow 9 Years

Castore£22.860 rev

1y ago

Everton Gifts for Men Champions Metal Signs Gifts for Boys Plaque Funny A Grumpy Everton Fan Lves Here Wall Art Vintage Gift Man Cave Living Room Bars Sign Decorations Gift 20x30 Cm

Qylazune£6.4312 rev

1y ago

What buyers say about everton

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall43%

“Good quality, good price and quick delivery”

Gifting Purpose30%

“Great gift”

Product Condition10%

“Brand new, Everton supporter, dad”

Size-Overall8%

“Its a good size for a wall”

Comfort-Overall5%

“Comfortable”

Durability3%

“it feels like itll last”

Assembly/Installation3%

“was easy to put up”

Top return reasons

Leak-Proof21%

Size-Overall17%

Frame Quality17%

Design-Overall8%

Sharpness8%

Quality-Overall8%

Defective Material/Parts8%

Scratch Resistance8%

Adhesion/Stickiness4%

Common questions

Is everton profitable to sell on Amazon United Kingdom?: The niche generates £153K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +17.6%. Flapen's verdict: Skip it (49/100).
How competitive is the everton niche?: 10 brands and 50 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 85% of demand.
When does demand for everton peak?: Demand peaks in Nov–Dec; the busiest month runs 7.9× the quietest.
What does it cost to enter the everton niche?: Listings span £4.91–£25.14; the average listing price is £12.01 (sweet spot $15–$100). The average incumbent carries 207 reviews — the moat a new listing must climb.