Essentials Hoodie
FailShoppers spend only $12K a year here, so Essentials Hoodie is a Fail.
- Flapen Score
- 30 / 100Ranks 2,344 of 2,461 Fashion niches · −18 vs the category median of 4830
- Market size
- £12K/yr124K searches / yr
- 90-day growth
- -44.3%search demand this quarter
- Competition
- 82%top-5 click share · 8 brands · 21 sellers
Flapen Score
Essentials Hoodie against its category
The dotted line is the Fashion average. Past it, Essentials Hoodie is stronger. Inside it, weaker.
Market
The Essentials Hoodie market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Essentials Hoodie 124K times last year and spent an estimated £12K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -44.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.
- Searches, last 12 months
- 124K
- Growth, 90 days vs prior 90
- -44.3%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £12Ka year
- Peak month
- December9.4× the quietest month
- Top search term
- essentials hoodie87K searches a year
02 · Price
A sale here is worth £18.56.
Listings sell for £18.56 on average, from £9.96 to £24.90. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £18.56 that is £0 to £2K a year per listing.
- Average price
- £18.56inside the $15 to $100 sweet spot
- Price range
- £9.96–£24.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 3.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #535 within Jumpers, Cardigans & Sweatshirts. It carries 1,520 reviews at 3.91 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 50%
- Out of stock, average day
- 16.8%
- Average rank
- #535in Jumpers, Cardigans & Sweatshirts
- Average rating
- 3.91 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,520per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Essentials Hoodie products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mataluck Unisex Oversized Fleece Hoodie Heavyweight Cotton Blend Streetwear Y2K Pullover with 3D Letter Detail Comfortable Baggy Fit Sweatshirt for Men & Women Ideal for Casual Daily Wear Gray
- Price
- £20.53
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 1y ago
Jumpers for Men UK Mens Fleece Hoodie Lightweight Gym Hoodie Ultra-Soft Comfortable Mens Hoodie Holiday Sweater for Men Christmas
- Price
- £9.96
- Rating
- 3.5/5
- Reviews
- 116
- Age
- 2y ago
Cololuck Unisex Oversized Fleece Hoodie 3D Letter Print Streetwear Pullover Heavyweight Cotton Blend Hooded Sweatshirt Y2K Hip Hop Baggy Style for Men Women Gray
- Price
- £20.20
- Rating
- 4.2/5
- Reviews
- 326
- Age
- 3y ago
Amazon Essentials Womens Fleece Full-Zip Hoodie (Available in Plus Size) Black M
- Price
- £13.73
- Rating
- 4.4/5
- Reviews
- 12,751
- Age
- 7y ago
IRICHEE Unisex Letter Print Hoodie Mens and Womens Sweatshirt Y2K Long Sleeve Fleece Sweater Casual Outdoor Pullover XL Black
- Price
- £24.90
- Rating
- 2.8/5
- Reviews
- 11
- Age
- 7mo ago
Trending
90-day click momentumAmazon Essentials Womens Fleece Full-Zip Hoodie (Available in Plus Size) Black M
- Price
- £13.73
- Rating
- 4.4/5
- Reviews
- 12,751
- Age
- 7y ago
IRICHEE Unisex Letter Print Hoodie Mens and Womens Sweatshirt Y2K Long Sleeve Fleece Sweater Casual Outdoor Pullover XL Black
- Price
- £24.90
- Rating
- 2.8/5
- Reviews
- 11
- Age
- 7mo ago
adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white L
- Price
- £20.18
- Rating
- 4.5/5
- Reviews
- 1,351
- Age
- 1mo ago
Jumpers for Men UK Mens Fleece Hoodie Lightweight Gym Hoodie Ultra-Soft Comfortable Mens Hoodie Holiday Sweater for Men Christmas
- Price
- £9.96
- Rating
- 3.5/5
- Reviews
- 116
- Age
- 2y ago
IRICHEE Unisex Letter Print Hoodie Mens and Womens Sweatshirt Y2K Long Sleeve Fleece Sweater Casual Outdoor Pullover M Black
- Price
- £23.57
- Rating
- 2.8/5
- Reviews
- 11
- Age
- 7mo ago
Newest
by launch dateadidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white L
- Price
- £20.18
- Rating
- 4.5/5
- Reviews
- 1,351
- Age
- 1mo ago
IRICHEE Unisex Letter Print Hoodie Mens and Womens Sweatshirt Y2K Long Sleeve Fleece Sweater Casual Outdoor Pullover M Black
- Price
- £23.57
- Rating
- 2.8/5
- Reviews
- 11
- Age
- 7mo ago
IRICHEE Unisex Letter Print Hoodie Mens and Womens Sweatshirt Y2K Long Sleeve Fleece Sweater Casual Outdoor Pullover XL Black
- Price
- £24.90
- Rating
- 2.8/5
- Reviews
- 11
- Age
- 7mo ago
Mataluck Unisex Oversized Fleece Hoodie Heavyweight Cotton Blend Streetwear Y2K Pullover with 3D Letter Detail Comfortable Baggy Fit Sweatshirt for Men & Women Ideal for Casual Daily Wear Gray
- Price
- £20.53
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 1y ago
Mataluck Unisex Oversized Fleece Hoodie Heavyweight Cotton Blend Streetwear Y2K Pullover with 3D Letter Detail Comfortable Baggy Fit Sweatshirt for Men & Women Ideal for Casual Daily Wear Black
- Price
- £20.52
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
21
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
5%
- Mataluck52%
- NQyIOS13%
- IRICHEE9%
- Cololuck9%
- Amazon Essentials8%
- Sudiup3%
- Open — no brand owns it (2 brands, 5%)
Demand
Essentials Hoodie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.4×
Search terms
Top Essentials Hoodie search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- essentials hoodie87K/yr
- essential hoodie11K/yr
- adanola hoodie9K/yr
- essentials hoodie men3K/yr
- essentials jumper2K/yr
- essentials hoodie xs473/yr
Reviews and returns
What reviews say buyers love and hate about Essentials Hoodie
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Good hoodie, not the highest quality
Unfortunately I had to return it as it was too big for my daughter
Thin
Love
Excellent quality
Great quality, fits perfect at a great price
Really good quality
Fit well
Size is true to size
fits perfect
Value for Money
perfectly good for the price paid
Lightweight layer
is fairly lightweight to wear
lovely material
Return
3.4% Return rate 74% Fixable by listing
Unfortunately I had to return it as it was too big for my daughter
Good hoodie, not the highest quality
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Essentials Hoodie questions
Answered from the same tracked data.