Essentials Hoodie
a small market ($12K/yr) — Essentials Hoodie doesn't clear our bar today.
Flapen Score
Is Essentials Hoodie profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Essentials Hoodie is a £12K/yr Amazon United Kingdom market (124K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 30/100.
Essentials Hoodie: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -44.3% over the last 90 days and 0.5% of searches end in a purchase.
£12K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.
0/100
page quality · 10 products
Top Essentials Hoodie products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mataluck Unisex Oversized Fleece Hoodie Heavyweight Cotton Blend Streetwear Y2K Pullover with 3D Letter Detail Comfortable Baggy Fit Sweatshirt for Men & Women Ideal for Casual Daily Wear Gray
- Price
- £20.53
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 1y ago
Jumpers for Men UK Mens Fleece Hoodie Lightweight Gym Hoodie Ultra-Soft Comfortable Mens Hoodie Holiday Sweater for Men Christmas
- Price
- £9.96
- Rating
- 3.5/5
- Reviews
- 116
- Age
- 2y ago
Cololuck Unisex Oversized Fleece Hoodie 3D Letter Print Streetwear Pullover Heavyweight Cotton Blend Hooded Sweatshirt Y2K Hip Hop Baggy Style for Men Women Gray
- Price
- £20.20
- Rating
- 4.2/5
- Reviews
- 326
- Age
- 3y ago
Amazon Essentials Womens Fleece Full-Zip Hoodie (Available in Plus Size) Black M
- Price
- £13.73
- Rating
- 4.4/5
- Reviews
- 12,751
- Age
- 7y ago
IRICHEE Unisex Letter Print Hoodie Mens and Womens Sweatshirt Y2K Long Sleeve Fleece Sweater Casual Outdoor Pullover XL Black
- Price
- £24.90
- Rating
- 2.8/5
- Reviews
- 11
- Age
- 7mo ago
Trending
90-day click momentumAmazon Essentials Womens Fleece Full-Zip Hoodie (Available in Plus Size) Black M
- Price
- £13.73
- Rating
- 4.4/5
- Reviews
- 12,751
- Age
- 7y ago
IRICHEE Unisex Letter Print Hoodie Mens and Womens Sweatshirt Y2K Long Sleeve Fleece Sweater Casual Outdoor Pullover XL Black
- Price
- £24.90
- Rating
- 2.8/5
- Reviews
- 11
- Age
- 7mo ago
adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white L
- Price
- £20.18
- Rating
- 4.5/5
- Reviews
- 1,351
- Age
- 1mo ago
Jumpers for Men UK Mens Fleece Hoodie Lightweight Gym Hoodie Ultra-Soft Comfortable Mens Hoodie Holiday Sweater for Men Christmas
- Price
- £9.96
- Rating
- 3.5/5
- Reviews
- 116
- Age
- 2y ago
IRICHEE Unisex Letter Print Hoodie Mens and Womens Sweatshirt Y2K Long Sleeve Fleece Sweater Casual Outdoor Pullover M Black
- Price
- £23.57
- Rating
- 2.8/5
- Reviews
- 11
- Age
- 7mo ago
Newest
by launch dateadidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white L
- Price
- £20.18
- Rating
- 4.5/5
- Reviews
- 1,351
- Age
- 1mo ago
IRICHEE Unisex Letter Print Hoodie Mens and Womens Sweatshirt Y2K Long Sleeve Fleece Sweater Casual Outdoor Pullover M Black
- Price
- £23.57
- Rating
- 2.8/5
- Reviews
- 11
- Age
- 7mo ago
IRICHEE Unisex Letter Print Hoodie Mens and Womens Sweatshirt Y2K Long Sleeve Fleece Sweater Casual Outdoor Pullover XL Black
- Price
- £24.90
- Rating
- 2.8/5
- Reviews
- 11
- Age
- 7mo ago
Mataluck Unisex Oversized Fleece Hoodie Heavyweight Cotton Blend Streetwear Y2K Pullover with 3D Letter Detail Comfortable Baggy Fit Sweatshirt for Men & Women Ideal for Casual Daily Wear Gray
- Price
- £20.53
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 1y ago
Mataluck Unisex Oversized Fleece Hoodie Heavyweight Cotton Blend Streetwear Y2K Pullover with 3D Letter Detail Comfortable Baggy Fit Sweatshirt for Men & Women Ideal for Casual Daily Wear Black
- Price
- £20.52
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 rising
Sellers
21
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
5%
- Mataluck52%
- NQyIOS13%
- IRICHEE9%
- Cololuck9%
- Amazon Essentials8%
- Sudiup3%
- Open — no brand owns it (2 brands, 5%)
Essentials Hoodie demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.4×
Top Essentials Hoodie search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- essentials hoodie87K/yr
- essential hoodie11K/yr
- adanola hoodie9K/yr
- essentials hoodie men3K/yr
- essentials jumper2K/yr
- essentials hoodie xs473/yr
What reviews say buyers love and hate about Essentials Hoodie
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Excellent quality”
“Fit well”
“Value for Money”
“Lightweight layer”
“lovely material”
What buyers complain about
44% of reviews“Good hoodie, not the highest quality”
“Unfortunately I had to return it as it was too big for my daughter”
“Thin”
Essentials Hoodie return rate & reasons
Why buyers send it back, as a share of all return requests.
3.4%
Return rate
74%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Essentials Hoodie questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
