essentials hoodie
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great£18.56avg listing price — sweet spot $15–$100
Price range
Good£9.96–£24.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,519.8avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£12K£12K/yr · 124K searches
Growth
Bad-44.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, essentials hoodie is a £12K/yr Amazon United Kingdom market (124K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
essentials hoodie market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £5K–£9K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #535
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 60%
- Out of stock
- 16.8%
- Avg brand age
- 32 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
21
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
5%
- Mataluck52%
- NQyIOS13%
- IRICHEE9%
- Cololuck9%
- Amazon Essentials8%
- Sudiup3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.3% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.4×
Top essentials hoodie search terms
- essentials hoodie87K/yr
- essential hoodie11K/yr
- adanola hoodie9K/yr
- essentials hoodie men3K/yr
- essentials jumper2K/yr
- essentials hoodie xs473/yr
Top essentials hoodie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mataluck Unisex Oversized Fleece Hoodie Heavyweight Cotton Blend Streetwear Y2K Pullover with 3D Letter Detail Comfortable Baggy Fit Sweatshirt for Men & Women Ideal for Casual Daily Wear Gray
Mataluck£20.534.5★50 rev
Jumpers for Men UK Mens Fleece Hoodie Lightweight Gym Hoodie Ultra-Soft Comfortable Mens Hoodie Holiday Sweater for Men Christmas
NQyIOS£9.963.5★116 rev
Cololuck Unisex Oversized Fleece Hoodie 3D Letter Print Streetwear Pullover Heavyweight Cotton Blend Hooded Sweatshirt Y2K Hip Hop Baggy Style for Men Women Gray
Cololuck£20.204.2★326 rev
Amazon Essentials Womens Fleece Full-Zip Hoodie (Available in Plus Size) Black M
Amazon Essentials£13.734.4★12,751 rev
IRICHEE Unisex Letter Print Hoodie Mens and Womens Sweatshirt Y2K Long Sleeve Fleece Sweater Casual Outdoor Pullover XL Black
IRICHEE£24.902.8★11 rev
Newest
by launch date
adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white L
adidas£20.181,351 rev
IRICHEE Unisex Letter Print Hoodie Mens and Womens Sweatshirt Y2K Long Sleeve Fleece Sweater Casual Outdoor Pullover M Black
IRICHEE£23.5711 rev
IRICHEE Unisex Letter Print Hoodie Mens and Womens Sweatshirt Y2K Long Sleeve Fleece Sweater Casual Outdoor Pullover XL Black
IRICHEE£24.9011 rev
Mataluck Unisex Oversized Fleece Hoodie Heavyweight Cotton Blend Streetwear Y2K Pullover with 3D Letter Detail Comfortable Baggy Fit Sweatshirt for Men & Women Ideal for Casual Daily Wear Gray
Mataluck£20.5350 rev
Mataluck Unisex Oversized Fleece Hoodie Heavyweight Cotton Blend Streetwear Y2K Pullover with 3D Letter Detail Comfortable Baggy Fit Sweatshirt for Men & Women Ideal for Casual Daily Wear Black
Mataluck£20.5250 rev
Trending
90-day click momentumAmazon Essentials Womens Fleece Full-Zip Hoodie (Available in Plus Size) Black M
Amazon Essentials£13.734.4★
IRICHEE Unisex Letter Print Hoodie Mens and Womens Sweatshirt Y2K Long Sleeve Fleece Sweater Casual Outdoor Pullover XL Black
IRICHEE£24.902.8★
adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white L
adidas£20.184.5★
Jumpers for Men UK Mens Fleece Hoodie Lightweight Gym Hoodie Ultra-Soft Comfortable Mens Hoodie Holiday Sweater for Men Christmas
NQyIOS£9.963.5★
IRICHEE Unisex Letter Print Hoodie Mens and Womens Sweatshirt Y2K Long Sleeve Fleece Sweater Casual Outdoor Pullover M Black
IRICHEE£23.572.8★
What buyers say about essentials hoodie
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Fit well”
“Value for Money”
“Lightweight layer”
“lovely material”
“warm and cosy”
“Colour is good”
What buyers complain about
“Good hoodie, not the highest quality”
“Unfortunately I had to return it as it was too big for my daughter”
“Thin”
Top return reasons
Common questions
- Is essentials hoodie profitable to sell on Amazon United Kingdom?
- The niche generates £12K/yr across 10 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -44.3%. Flapen's verdict: Skip it (30/100).
- How competitive is the essentials hoodie niche?
- 8 brands and 21 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in essentials hoodie?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 3.4%.
- When does demand for essentials hoodie peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 9.4× the quietest.
- What does it cost to enter the essentials hoodie niche?
- Listings span £9.96–£24.90; the average listing price is £18.56 (sweet spot $15–$100). The average incumbent carries 1,520 reviews — the moat a new listing must climb.