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England World Cup

Maybe

Search demand grew >1,000% this quarter. But shoppers spend only $22K a year here, so England World Cup is a Maybe.

Flapen Score
61
61 / 100
Top 10% of 2,461 Fashion niches · +13 vs the category median of 48
Market size
£22K/yr75K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
55%top-5 click share · 21 brands · 52 sellers

Flapen Score

England World Cup against its category

The dotted line is the Fashion average. Past it, England World Cup is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The England World Cup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for England World Cup 75K times last year and spent an estimated £22K. The top 5 brands take 61% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
3.2%
Market size, estimated
£22Ka year
Top search term
england world cup20K searches a year

02 · Price

A sale here is worth £9.07.

Listings sell for £9.07 on average, from £3.74 to £29.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.07 that is £907 to £2K a year per listing.

Average price
£9.07under the $15 to $100 sweet spot
Price range
£3.74–£29.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£907–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #232 within Accessories. It carries 490 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
14.3%
Average rank
#232in Accessories
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
490per listing
Listings tracked
26

04 · Newcomers

Amazon counts 7 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
7Amazon's first-year sales bar
Average brand age
23 months

Products

Top England World Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

21 rising

Sellers

52

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

55%

Top 20: 90%

Open market

33%

  • Komonee30%
  • SHATCHI10%
  • Mustavo9%
  • poweybshin6%
  • Topline6%
  • Express Brands Direct6%

Search terms

Top England World Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • england world cup20K/yr
  • england world cup 2026 merchandise17K/yr
  • england glasses15K/yr
  • world cup england8K/yr
  • england sunglasses8K/yr
  • england world cup 20266K/yr

Reviews and returns

What reviews say buyers love and hate about England World Cup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%−0.02

Quality is not great

Looks cheap

well overpriced for the quality

Thickness11%−0.08

Very thin

The flags are thin material

In the kit there is a large flag which is quite thin

Material Quality7%−0.08

Disappointed- awful material looks cheap

Plastic / material flags on plastic sticks would have been better

Cheap and nasty, poor material with a printed on badge

Size-Overall6%+1.33

the fit isn't ideal. on my head at least

Bit tight

The XL was too large for me

Strength6%−0.07

Fairly flimsy

glass are very flimsy

Very weak

Love

Quality-Overall31%−0.02

Outstanding shirt quality

Excellent product

The glass mugs are really good quality

Value For Money18%+1.80

Good price

Great value

Well worth the money

Size-Overall11%+1.33

Good size

fits around my head easily

a good size for putting up on a wall

Design-Overall6%+0.35

The red and white design is cheerful, and the set is easy to use for a party, garden gathering or watching a match with family

Good Design & Quality

The world cup design is nice too

Advertised Vs Actual Product4%−0.10

Product was as advertised

Better than I thought would be

Exactly as described

Return

0.4% Return rate 75% Fixable by listing

Size-Overall64%█▁▁▅▆▆

the fit isn't ideal. on my head at least

Bit tight

The XL was too large for me

Quality-Overall11%▁▁█▄▂▃

Quality is not great

Looks cheap

well overpriced for the quality

Material Quality5%▁▁█▇▁▂

Disappointed- awful material looks cheap

Plastic / material flags on plastic sticks would have been better

Cheap and nasty, poor material with a printed on badge

Value For Money3%▁▁▁▁█▅

I mean it's not a huge amount of money

Not worth the money both bottle opener

Thin2%▁▁█▁▁▂

FAQ

Common England World Cup questions

Answered from the same tracked data.