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England World Cup

Maybe

Search demand grew >1,000% this quarter. But shoppers spend an estimated $22K a year here, so England World Cup is a Maybe.

Flapen Score
61
61 / 100
Top 10% of 2,461 Fashion niches · +13 vs the category median of 48
Market size
£22K/yr75K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
55%top-5 click share · 21 brands · 52 sellers

Flapen Score

England World Cup against its category

The dotted line is the Fashion average. Past it, England World Cup is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The England World Cup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for England World Cup 75K times last year and spent an estimated £22K. The top 5 brands take 61% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
3.2%
Market size, estimated
£22Ka year
Top search term
england world cup20K searches a year

02 · Price

A sale here is worth £9.07.

Listings sell for £9.07 on average, from £3.74 to £29.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.07 that is £907 to £2K a year per listing.

Average price
£9.07under the $15 to $100 sweet spot
Price range
£3.74–£29.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£907–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #232 within Accessories. It carries 490 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
14.3%
Average rank
#232in Accessories
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
490per listing
Listings tracked
26

04 · Newcomers

7 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
7Amazon's first-year sales bar
Average brand age
23 months

Products

Top England World Cup products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

21 rising

Sellers

52

Est. top-5 brand share

61%

Top 20: 98%

Est. top-5 click share

55%

Top 20: 90%

Open market

33%

  • Komonee30%
  • SHATCHI10%
  • Mustavo9%
  • poweybshin6%
  • Topline6%
  • Express Brands Direct6%

Search terms

Top England World Cup search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • england world cup20K/yr
  • england world cup 2026 merchandise17K/yr
  • england glasses15K/yr
  • world cup england8K/yr
  • england sunglasses8K/yr
  • england world cup 20266K/yr

Reviews and returns

What reviews say buyers love and hate about England World Cup

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Quality is not great”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common England World Cup questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data