england rugby shirt
Skip itSoft demand (-57.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£33.02avg listing price — sweet spot $15–$100
Review moat
Great179.03avg incumbent reviews — the moat a new listing must climb
Competition
Great27%top-5 click share — an open shelf
Price range
Great£5.12–£95.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad£43K£43K/yr · 193K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-57.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, england rugby shirt is a £43K/yr Amazon United Kingdom market (193K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
england rugby shirt market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £50K–£66K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #591
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 68%
- Out of stock
- 32.1%
- Avg brand age
- 46 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
32
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
27%
Top 20: 61%
Open market
8%
- Castore50%
- Umbro15%
- GIFTS 4 ALL12%
- Canterbury5%
- Purple Print House5%
- New Model UK5%
- Open — no brand owns it (7 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -57.9% search growth over the last 90 days.Peak months: Feb, Nov, Dec · busiest ÷ quietest = 5.3×
Top england rugby shirt search terms
- england rugby shirt93K/yr
- england rugby68K/yr
- england rugby shirts for men9K/yr
- england rugby top9K/yr
- england rugby tops women5K/yr
- mens england rugby shirt5K/yr
- england rugby shirt 20255K/yr
Top england rugby shirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Castore Mens Home Short Sleeve Shirt (England Rugby)
Castore£53.154.2★12 rev
Umbro Mens England Home Long Sleeve Shirt 2024 Adults White XL
Umbro£24.644.4★13 rev
GIFTS 4 ALL Official England RFU Rugby Sweatshirt England Rose Crest Hoodie (UK Alpha L Regular NAVY BLUE)
GIFTS 4 ALL£31.594.4★29 rev
Castore Mens Home Short Sleeve Shirt (England Rugby)
Castore£48.544.2★12 rev
British & Irish Lions Canterbury Adult Unisex Official Canterbury Replica Rugby Jersey | Player Fit | Moisture Wicking Red Dahlia 2XL
Canterbury£30.874.7★286 rev
Newest
by launch date
Castore England Rugby Unisex Off Pitch Tee White 11 Years
Castore£32.470 rev
Castore England Rugby Unisex Off Pitch Tee White 9 Years
Castore£34.360 rev
Castore England Rugby Unisex Off Pitch Tee Black 11 Years
Castore£32.960 rev
Castore England Rugby Unisex Off Pitch Tee Black 13 Years
Castore£34.190 rev
Castore England Rugby Mens Performace Short Sleeve Tee Black/Persian Red M
Castore£38.921 rev
Trending
90-day click momentumCastore England Rugby Unisex Off Pitch Tee White 9 Years
Castore£34.360.0★
Castore England Rugby Unisex Off Pitch Tee Black 13 Years
Castore£34.190.0★
Castore England Rugby Unisex Off Pitch Tee Black 11 Years
Castore£32.960.0★
Castore England Rugby Mens Performace Short Sleeve Tee Black/Persian Red XL
Castore£44.325.0★
Castore England Rugby Unisex Off Pitch Tee White 11 Years
Castore£32.470.0★
What buyers say about england rugby shirt
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality product”
“Fits well”
“My daughter also says she feels like it gives her they extra support is well around her feet”
“great price too”
What buyers complain about
“Not regular size”
“Misleading”
“Didnt last long”
“Not good value for money as similarly priced to full size rugby balls”
“very scratched when arrived”
“doesnt actually stay on the laces”
“Did not inflate”
“not strong enough”
“execution is poor”
“Too small and the quality of the material isn't what official England Rugby shirts used to be”
Top return reasons
Common questions
- Is england rugby shirt profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 62 tracked products. 0 of 27 products launched in the last 360 days are still selling. 90-day search growth is -57.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the england rugby shirt niche?
- 13 brands and 32 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in england rugby shirt?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Durability. The return rate is 1.6%.
- When does demand for england rugby shirt peak?
- Demand peaks in Feb–Nov–Dec; the busiest month runs 5.3× the quietest.
- What does it cost to enter the england rugby shirt niche?
- Listings span £5.12–£95.86; the average listing price is £33.02 (sweet spot $15–$100). The average incumbent carries 179 reviews — the moat a new listing must climb.