How competitive is the England Rugby Shirt niche on Amazon United Kingdom?

13 brands and 32 sellers compete in England Rugby Shirt on Amazon United Kingdom. The top 5 England Rugby Shirt products take 27% of clicks and its top 5 brands hold 87% of demand.

What do buyers complain about in England Rugby Shirt?

England Rugby Shirt buyers on Amazon United Kingdom complain most about Size-Overall, Advertised Vs Actual Product, Durability, the themes mined from the niche's reviews. Its return rate is 1.6%.

What does it cost to enter the England Rugby Shirt niche?

England Rugby Shirt sells for £33.02 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £5.12–£95.86. The average incumbent carries 179 reviews — the moat a new listing must climb.

England Rugby Shirt

soft demand (-57.9% this quarter) — England Rugby Shirt doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

This niche Category average

Is England Rugby Shirt profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, England Rugby Shirt is a £43K/yr Amazon United Kingdom market (193K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 45/100.

England Rugby Shirt: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -57.9% over the last 90 days and 0.7% of searches end in a purchase.

£43K

revenue / yr

Units sold / yr2K

Search volume / yr-57.9%193K

Conversion rate0.7%

Avg price£33.02

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers13 · 32

Top-5 product click share27%

Open market13%

Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 62 products

Top England Rugby Shirt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Castore Mens Home Short Sleeve Shirt (England Rugby)

Price: £53.15
Rating: 4.2/5
Reviews: 12
Age: 1y ago

Umbro Mens England Home Long Sleeve Shirt 2024 Adults White XL

Price: £24.64
Rating: 4.4/5
Reviews: 13
Age: 1y ago

GIFTS 4 ALL Official England RFU Rugby Sweatshirt England Rose Crest Hoodie (UK Alpha L Regular NAVY BLUE)

Price: £31.59
Rating: 4.4/5
Reviews: 29
Age: 2y ago

Castore Mens Home Short Sleeve Shirt (England Rugby)

Price: £48.54
Rating: 4.2/5
Reviews: 12
Age: 1y ago

British & Irish Lions Canterbury Adult Unisex Official Canterbury Replica Rugby Jersey | Player Fit | Moisture Wicking Red Dahlia 2XL

Price: £30.87
Rating: 4.7/5
Reviews: 286
Age: 1y ago

Newest

by launch date

Castore England Rugby Unisex Off Pitch Tee White 11 Years

Price: £32.47
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Castore England Rugby Unisex Off Pitch Tee White 9 Years

Price: £34.36
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Castore England Rugby Unisex Off Pitch Tee Black 11 Years

Price: £32.96
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Castore England Rugby Unisex Off Pitch Tee Black 13 Years

Price: £34.19
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Castore England Rugby Mens Performace Short Sleeve Tee Black/Persian Red M

Price: £38.92
Rating: 5.0/5
Reviews: 1
Age: 2mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

Brands

13 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

27%

Top 20: 61%

Open market

Castore50%
Umbro15%
GIFTS 4 ALL12%
Canterbury5%
Purple Print House5%
New Model UK5%
Open — no brand owns it (7 brands, 8%)

England Rugby Shirt demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume193KCVR0.7%Products62Brands13Top 5 Brands87%OOS Rate32.1%Rating4.5★Reviews179Avg BSR#591

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 5.3×

Top England Rugby Shirt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

england rugby shirt93K/yr -67.7%0.4% conv.
england rugby68K/yr -50.6%0.2% conv.
england rugby shirts for men9K/yr +49.6%0.4% conv.
england rugby top9K/yr -59.6%0.3% conv.
england rugby tops women5K/yr -70.4%0.1% conv.
mens england rugby shirt5K/yr -55.7%0.7% conv.
england rugby shirt 20255K/yr -83.5%0.0% conv.

What reviews say buyers love and hate about England Rugby Shirt

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Quality-Overall43%

“Excellent quality product”

Size-Overall25%

“Fits well”

Heel Support10%

“My daughter also says she feels like it gives her they extra support is well around her feet”

Value For Money10%

“great price too”

What buyers complain about

87% of reviews

Size-Overall27%

“Not regular size”

Advertised Vs Actual Product20%

“Misleading”

Durability11%

“Didnt last long”

Value For Money7%

“Not good value for money as similarly priced to full size rugby balls”

Scratch Resistance4%

“very scratched when arrived”

England Rugby Shirt return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

89%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

78%

2Advertised Vs Actual Product

3Length

4Durability

5Color

Common England Rugby Shirt questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores England Rugby Shirt 45/100 on Amazon United Kingdom — Skip it. The niche generates £43K/yr across 62 tracked products. 0 of 27 products launched in the last 360 days are still selling. Search demand moved -57.9% over the last 90 days.