England Rugby Shirt
FailDemand is soft, at -57.9% this quarter, so England Rugby Shirt is a Fail.
- Flapen Score
- 45 / 100Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 4845
- Market size
- £43K/yr193K searches / yr
- 90-day growth
- -57.9%search demand this quarter
- Competition
- 27%top-5 click share · 13 brands · 32 sellers
Flapen Score
England Rugby Shirt against its category
The dotted line is the Fashion average. Past it, England Rugby Shirt is stronger. Inside it, weaker.
Market
The England Rugby Shirt market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for England Rugby Shirt 193K times last year and spent an estimated £43K. The top 5 brands take 87% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -57.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 193K
- Growth, 90 days vs prior 90
- -57.9%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £43Ka year
- Peak month
- February5.3× the quietest month
- Top search term
- england rugby shirt93K searches a year
02 · Price
A sale here is worth £33.02.
Listings sell for £33.02 on average, from £5.12 to £95.86. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £33.02 that is £0 to £3K a year per listing.
- Average price
- £33.02inside the $15 to $100 sweet spot
- Price range
- £5.12–£95.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 32.1% of listings are out of stock. The average listing ranks #591 within Jumpers, Cardigans & Sweatshirts. It carries 179 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 87%
- Out of stock, average day
- 32.1%
- Average rank
- #591in Jumpers, Cardigans & Sweatshirts
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 179per listing
- Listings tracked
- 62
04 · Newcomers
Amazon counts 0 of last year's 27 launches as successful.
27 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 27
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top England Rugby Shirt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Castore Mens Home Short Sleeve Shirt (England Rugby)
- Price
- £53.15
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 1y ago
Umbro Mens England Home Long Sleeve Shirt 2024 Adults White XL
- Price
- £24.64
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 1y ago
GIFTS 4 ALL Official England RFU Rugby Sweatshirt England Rose Crest Hoodie (UK Alpha L Regular NAVY BLUE)
- Price
- £31.59
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 2y ago
Castore Mens Home Short Sleeve Shirt (England Rugby)
- Price
- £48.54
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 1y ago
British & Irish Lions Canterbury Adult Unisex Official Canterbury Replica Rugby Jersey | Player Fit | Moisture Wicking Red Dahlia 2XL
- Price
- £30.87
- Rating
- 4.7/5
- Reviews
- 286
- Age
- 1y ago
Trending
90-day click momentum
Castore England Rugby Unisex Off Pitch Tee White 9 Years
- Price
- £34.36
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Castore England Rugby Unisex Off Pitch Tee Black 13 Years
- Price
- £34.19
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Castore England Rugby Unisex Off Pitch Tee Black 11 Years
- Price
- £32.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Castore England Rugby Mens Performace Short Sleeve Tee Black/Persian Red XL
- Price
- £44.32
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Castore England Rugby Unisex Off Pitch Tee White 11 Years
- Price
- £32.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Newest
by launch dateCastore England Rugby Unisex Off Pitch Tee White 11 Years
- Price
- £32.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Castore England Rugby Unisex Off Pitch Tee White 9 Years
- Price
- £34.36
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Castore England Rugby Unisex Off Pitch Tee Black 11 Years
- Price
- £32.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Castore England Rugby Unisex Off Pitch Tee Black 13 Years
- Price
- £34.19
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Castore England Rugby Mens Performace Short Sleeve Tee Black/Persian Red M
- Price
- £38.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
13 rising
Sellers
32
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
27%
Top 20: 61%
Open market
8%
- Castore50%
- Umbro15%
- GIFTS 4 ALL12%
- Canterbury5%
- Purple Print House5%
- New Model UK5%
- Open — no brand owns it (7 brands, 8%)
Demand
England Rugby Shirt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 5.3×
Search terms
Top England Rugby Shirt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- england rugby shirt93K/yr
- england rugby68K/yr
- england rugby shirts for men9K/yr
- england rugby top9K/yr
- england rugby tops women5K/yr
- mens england rugby shirt5K/yr
- england rugby shirt 20255K/yr
Reviews and returns
What reviews say buyers love and hate about England Rugby Shirt
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not regular size
Smaller than small
Tiny
Misleading
Description misleading
Incredibly misleading
Didnt last long
Split already
Dont last long enough
Not good value for money as similarly priced to full size rugby balls
very scratched when arrived
Love
Excellent quality product
the quality is spot on for Umbro
Quality however was good
Fits well
Fits my son perfect
My daughter also says she feels like it gives her they extra support is well around her feet
great price too
for the price brilliant
we were lucky enough to find this at a great price
Return
1.6% Return rate 89% Fixable by listing
Not regular size
Smaller than small
Tiny
Misleading
Description misleading
Incredibly misleading
Didnt last long
Split already
Dont last long enough
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common England Rugby Shirt questions
Answered from the same tracked data.