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Ender Dragon

Fail

Shoppers spend only $28K a year here, so Ender Dragon is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£28K/yr26K searches / yr
90-day growth
-32.9%search demand this quarter
Competition
62%top-5 click share · 8 brands · 97 sellers

Flapen Score

Ender Dragon against its category

The dotted line is the Fashion average. Past it, Ender Dragon is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ender Dragon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ender Dragon 26K times last year and spent an estimated £28K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-32.9%
Conversion, latest week
3.5%
Market size, estimated
£28Ka year
Peak month
December4.6× the quietest month
Top search term
ender dragon9K searches a year

02 · Price

A sale here is worth £31.16.

Listings sell for £31.16 on average, from £8.61 to £193.04. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £31.16 that is £0 to £3K a year per listing.

Average price
£31.16inside the $15 to $100 sweet spot
Price range
£8.61–£193.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #2,546 within Boys. It carries 327 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
55%
Out of stock, average day
12.3%
Average rank
#2,546in Boys
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
327per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Ender Dragon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

97

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

4%

  • LEGO28%
  • Mattel26%
  • Minecraft24%
  • VFM e-Store12%
  • Pitevotur4%
  • Paladone3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Ender Dragon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Ender Dragon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ender dragon9K/yr
  • minecraft ender dragon10K/yr
  • ender dragon lego5K/yr
  • minecraft dragon2K/yr

Reviews and returns

What reviews say buyers love and hate about Ender Dragon

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Value For Money21%+1.33

got it £20 cheaper

Amazing set for great price

Excellent value

Quality-Overall21%+1.33

Good quality

Great product

Its very nice good quality

Advertised Vs Actual Product11%−0.18

As it says and looks

Just what my grandson wanted

Lived up to expectations

Fun/Entertainment Experience10%+0.54

My nephew really enjoys playing with it

It took ages to build and was interesting, which are the main criteria that makes him enjoy a LEGO set

plays with it lots

Material Quality8%+0.46

material feels decent quality

Lovely material wee boys loves them fits perfectly

Return

1.3% Return rate 25% Fixable by listing

Gifting Purpose30%▄▇▂█▁▁
Material Quality21%▁▁▆▁█▁
Size-Overall18%▂▁▃▁▁█
Quality-Overall11%█▁▁▁▄▁
Advertised Vs Actual Product7%▁▁▆▁█▁

FAQ

Common Ender Dragon questions

Answered from the same tracked data.