Ender Dragon
FailShoppers spend only $28K a year here, so Ender Dragon is a Fail.
- Flapen Score
- 38 / 100Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 4838
- Market size
- £28K/yr26K searches / yr
- 90-day growth
- -32.9%search demand this quarter
- Competition
- 62%top-5 click share · 8 brands · 97 sellers
Flapen Score
Ender Dragon against its category
The dotted line is the Fashion average. Past it, Ender Dragon is stronger. Inside it, weaker.
Market
The Ender Dragon market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ender Dragon 26K times last year and spent an estimated £28K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -32.9%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £28Ka year
- Peak month
- December4.6× the quietest month
- Top search term
- ender dragon9K searches a year
02 · Price
A sale here is worth £31.16.
Listings sell for £31.16 on average, from £8.61 to £193.04. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £31.16 that is £0 to £3K a year per listing.
- Average price
- £31.16inside the $15 to $100 sweet spot
- Price range
- £8.61–£193.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #2,546 within Boys. It carries 327 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 55%
- Out of stock, average day
- 12.3%
- Average rank
- #2,546in Boys
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 327per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Ender Dragon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Minecraft The Ender Dragon Figure - Interactive Toy w/Flapping Foil Wings & Exit Portal Stand for Kids Bedroom Decor - Gaming Gift for 10+ Year Old Boys Girls & Fans - 21595
- Price
- £41.13
- Rating
- 5.0/5
- Reviews
- 22
- Age
- 1mo ago

Mattel Minecraft Dragons Breath Ender Dragon Action Figure
- Price
- £38.09
- Rating
- 4.7/5
- Reviews
- 137
- Age
- 6mo ago

VFM e-Store - Minecraft Ender Dragon Soft Toy - Video Game Character - Officially Licensed Collectible Toy Gifts for Kids & Fans - Black - 28cm X 15cm
- Price
- £15.82
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 2mo ago

Minecraft Boys Enderman Streetwear T-Shirt | Black Cartoon Graphic Tee with Hostile Mobs & Ender Dragon | Crew Neck Short Sleeve Casual Wear Top | Game Theme Apparel for Kids
- Price
- £10.58
- Rating
- 4.8/5
- Reviews
- 145
- Age
- 1y ago

Mattel Minecraft Plush Ender Dragon Character Soft Doll Video Game-Inspired Collectible Toy Gift 8-inch HWH32
- Price
- £10.37
- Rating
- 4.6/5
- Reviews
- 315
- Age
- 2y ago
Trending
90-day click momentum
LEGO Minecraft The Ender Dragon Figure - Interactive Toy w/Flapping Foil Wings & Exit Portal Stand for Kids Bedroom Decor - Gaming Gift for 10+ Year Old Boys Girls & Fans - 21595
- Price
- £41.13
- Rating
- 5.0/5
- Reviews
- 22
- Age
- 1mo ago

VFM e-Store - Minecraft Ender Dragon Soft Toy - Video Game Character - Officially Licensed Collectible Toy Gifts for Kids & Fans - Black - 28cm X 15cm
- Price
- £15.82
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 2mo ago

Minecraft Tshirt for Boys Pack of 3 Gaming Boys T Shirt Multipack Kids T Shirts Multicoloured 8-9 Years
- Price
- £14.52
- Rating
- 4.8/5
- Reviews
- 93
- Age
- 4mo ago

Minecraft Boys Enderman Streetwear T-Shirt | Black Cartoon Graphic Tee with Hostile Mobs & Ender Dragon | Crew Neck Short Sleeve Casual Wear Top | Game Theme Apparel for Kids
- Price
- £10.46
- Rating
- 4.8/5
- Reviews
- 145
- Age
- 1y ago

Minecraft Boys Enderman Streetwear T-Shirt | Black Cartoon Graphic Tee with Hostile Mobs & Ender Dragon | Crew Neck Short Sleeve Casual Wear Top | Game Theme Apparel for Kids
- Price
- £10.58
- Rating
- 4.8/5
- Reviews
- 145
- Age
- 1y ago
Newest
by launch date
LEGO Minecraft The Ender Dragon Figure - Interactive Toy w/Flapping Foil Wings & Exit Portal Stand for Kids Bedroom Decor - Gaming Gift for 10+ Year Old Boys Girls & Fans - 21595
- Price
- £41.13
- Rating
- 5.0/5
- Reviews
- 22
- Age
- 1mo ago

VFM e-Store - Minecraft Ender Dragon Soft Toy - Video Game Character - Officially Licensed Collectible Toy Gifts for Kids & Fans - Black - 28cm X 15cm
- Price
- £15.82
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 2mo ago

Minecraft Tshirt for Boys Pack of 3 Gaming Boys T Shirt Multipack Kids T Shirts Multicoloured 8-9 Years
- Price
- £14.52
- Rating
- 4.8/5
- Reviews
- 93
- Age
- 4mo ago

Mattel Minecraft Dragons Breath Ender Dragon Action Figure
- Price
- £38.09
- Rating
- 4.7/5
- Reviews
- 137
- Age
- 6mo ago

TY Minecraft Themed Ender Dragon Bouncer Bouncer Soft Toy
- Price
- £8.61
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
97
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
4%
- LEGO28%
- Mattel26%
- Minecraft24%
- VFM e-Store12%
- Pitevotur4%
- Paladone3%
- Open — no brand owns it (2 brands, 4%)
Demand
Ender Dragon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Ender Dragon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ender dragon9K/yr
- minecraft ender dragon10K/yr
- ender dragon lego5K/yr
- minecraft dragon2K/yr
Reviews and returns
What reviews say buyers love and hate about Ender Dragon
What buyers praise, what they complain about and why they send it back, from the reviews.
Love
got it £20 cheaper
Amazing set for great price
Excellent value
Good quality
Great product
Its very nice good quality
As it says and looks
Just what my grandson wanted
Lived up to expectations
My nephew really enjoys playing with it
It took ages to build and was interesting, which are the main criteria that makes him enjoy a LEGO set
plays with it lots
material feels decent quality
Lovely material wee boys loves them fits perfectly
Return
1.3% Return rate 25% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ender Dragon questions
Answered from the same tracked data.









