Encanto Toys

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -44.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months

82K

Growth, 90 days vs prior 90

-44.7%

Conversion, latest week

2.3%

Market size, estimated

£20Ka year

Peak month

December3.0× the quietest month

Top search term

encanto50K searches a year

Listings sell for £10.42 on average, from £3.32 to £67.67. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £10.42 that is £0 to £1K a year per listing.

Average price

£10.42under the $15 to $100 sweet spot

Price range

£3.32–£67.67

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

61% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #496 within Girls. It carries 1,104 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

92%

Out of stock, average day

11.1%

Average rank

#496in Girls

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,104per listing

Listings tracked

36

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months