encanto toys
Skip itSoft demand (-44.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Great£3.32–£67.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,103.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.42avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£20K£20K/yr · 82K searches
Growth
Bad-44.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, encanto toys is a £20K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
encanto toys market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £16K–£21K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #496
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 61%
- Out of stock
- 11.1%
- Avg brand age
- 33 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
81
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
48%
Top 20: 83%
Open market
3%
- Disney58%
- Disney Encanto22%
- CERDÁ LIFE'S LITTLE MOMENTS6%
- Zawadi Global5%
- Ravensburger5%
- LEXIBOOK2%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Top encanto toys search terms
- encanto50K/yr
- encanto toys27K/yr
- disney encanto4K/yr
Top encanto toys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Girls Encanto Pyjamas 7-8 Years Multi
Disney£7.564.6★54 rev
Disney Girls Encanto Pyjamas 9-10 Years Multi
Disney£5.894.6★54 rev
Disney Encanto Madrigal Figurine Toys Set | 12 Madrigal Family Members Mi Familia | All 12 family Madrigal members included in Encanto Gifts Set
Disney£20.004.4★1,692 rev
Disney Encanto Figurine 5 Pack
Disney Encanto£3.834.6★460 rev
Disney Encanto Mirabel Fashion Doll with Dress Shoes and Glasses 25 cm
Disney Encanto£10.174.7★10,618 rev
Newest
by launch date
Disney Encanto 3 8cm Figure & Accesory Mini Figures Set of All 5 Camilo Bruno Agustin Dolores & Julieta Madrigal
Disney£21.541 rev
Disney Girls Pyjamas Short Sleeve Princess Pjs Kids Pjs For Summer Cute Girls Pyjama Sets Green 3-4 Years
Disney£9.4046 rev
Ravensburger Disney Encanto Jigsaw Puzzles for Kids Age 3 Years Up - 4 in a Box (12 16 20 24 Pieces) - Educational Toys and Games for Children
Ravensburger£4.7754 rev
tonies Encanto Audio Character - Encanto Toys Disney Audiobooks for Children
tonies£11.14410 rev
Disney Encanto Childrens Kids 3pcs Cutlery Set - Knife/Fork/Spoon
Zawadi Global£4.5470 rev
Trending
90-day click momentum
Disney Encanto Girls Onesie Sleepsuit Pyjamas Purple Age 3-4 Years
Disney£7.874.6★
Disney Girls Pyjamas Short Sleeve Princess Pjs Kids Pjs For Summer Cute Girls Pyjama Sets Green 3-4 Years
Disney£9.404.7★
Disney Girls Encanto Pyjamas 9-10 Years Multi
Disney£5.894.6★
Disney Girls Encanto Nightie Nightdress Night Shirt (Encanto - Family 3-4 Years)
Disney£5.514.5★
Disney Encanto 3 8cm Figure & Accesory Mini Figures Set of All 5 Camilo Bruno Agustin Dolores & Julieta Madrigal
Disney£21.545.0★
What buyers say about encanto toys
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fit”
“Enchanto puzzle 🧩 We are very pleased with the puzzles”
“Great quality”
“The quality of the audio is really great”
“The quality of the fabric feels fine”
“Value for money”
“easy of assembly”
What buyers complain about
“it is not even a new pack”
“Bad the puzzle is broken”
“Dont waste money on cheap plastic”
“I'd say the sizing runs small - my daughter is only 2”
“the printing make the smile look a bit odd grest gifting”
“the printing make the smile look a bit odd grest gifting”
Top return reasons
Common questions
- Is encanto toys profitable to sell on Amazon United Kingdom?
- The niche generates £20K/yr across 36 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -44.7%. Flapen's verdict: Skip it (37/100).
- How competitive is the encanto toys niche?
- 9 brands and 81 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in encanto toys?
- Top complaints mined from reviews: Product Condition, Defective Material/Parts, Material Quality. The return rate is 0.8%.
- When does demand for encanto toys peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the encanto toys niche?
- Listings span £3.32–£67.67; the average listing price is £10.42 (sweet spot $15–$100). The average incumbent carries 1,104 reviews — the moat a new listing must climb.