encanto costume
Skip itSoft demand (-75.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great139.7avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.31avg listing price — sweet spot $15–$100
Price range
Good£2.43–£29.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£15K£15K/yr · 45K searches
Growth
Bad-75.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, encanto costume is a £15K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 38/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
encanto costume market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £3K–£6K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #2,460
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 55%
- Out of stock
- 21.1%
- Avg brand age
- 31 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
25
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
49%
Top 20: 89%
Open market
4%
- Disney30%
- Disguise26%
- EARJIA20%
- Foierp12%
- LZH5%
- URAQT4%
- Open — no brand owns it (5 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -75.1% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 7.4×
Top encanto costume search terms
- encanto costume14K/yr
- mirabel costume10K/yr
- encanto dress4K/yr
- encanto dress up3K/yr
- mirabel dress1K/yr
- mirabelle costume4K/yr
- encanto fancy dress2K/yr
- mirabel costume kids573/yr
- encanto costumes for girls3K/yr
- encanto mirabel costume881/yr
Top encanto costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EARJIA Princess Costume for Girls Princess Blue Purple Dress for Kids Birthday Christmas Halloween Carnival Outfit with Accessories
EARJIA£12.044.7★62 rev
Foierp Mirabel Costume Dress for Girls - Isabella Princess Costume Dress Up Cartoon Outfit Cosplay Party Halloween Fancy Dresses 6-7 Years
Foierp£12.514.4★65 rev
Disney Official Encanto Dress for Girls Long Chiffon Encanto Skirt + T-Shirt Set 2 Piece Outfit Mirabel Dress Up Costume Age 9-10 Years
Disney£11.615.0★5 rev
Disguise Disney Encanto Mirabel Costume Official Disney License Fancy Dress Up for Girls Ideal for Encanto Fans Features A Multi-Colour Dress with Butterfly Shoulder Detail 4-6 years
Disguise£11.794.1★12 rev
EARJIA Princess Costume for Girls Princess Blue Purple Dress for Kids Birthday Christmas Halloween Carnival Outfit with Accessories
EARJIA£12.914.7★62 rev
Newest
by launch dateEARJIA Princess Costume for Girls Princess Blue Purple Dress for Kids Birthday Christmas Halloween Carnival Outfit with Accessories
EARJIA£12.0262 rev
EARJIA Princess Costume for Girls Princess Blue Purple Dress for Kids Birthday Christmas Halloween Carnival Outfit with Accessories
EARJIA£12.0462 rev
EARJIA Princess Costume for Girls Princess Blue Purple Dress for Kids Birthday Christmas Halloween Carnival Outfit with Accessories
EARJIA£12.9162 rev
Disguise Disney Encanto Mirabel Costume Official Disney License Fancy Dress Up for Girls Ideal for Encanto Fans Features A Multi-Colour Dress with Butterfly Shoulder Detail 4-6 years
Disguise£11.7912 rev
Disguise Disney Encanto Mirabel Costume Official Disney License Fancy Dress Up for Girls Ideal for Encanto Fans Features A Multi-Colour Dress with Butterfly Shoulder Detail Size 2 Years
Disguise£10.5112 rev
Trending
90-day click momentum
Disney Girls Encanto Nightdress Floral Pattern 7-8 Years Blue
Disney£7.094.5★
Disney Girls Encanto Nightdress Mirabel Dress 3-4 Years
Disney£6.664.4★
LZH Mirabel Costume Dress For Girls Cosplay Isabela Madrigal Princess Halloween Dress Up With Glasses Earrings
LZH£17.144.6★
Disney Official Encanto Dress for Girls Long Chiffon Encanto Skirt + T-Shirt Set 2 Piece Outfit Mirabel Dress Up Costume Age 3-4 Years
Disney£9.595.0★
Disney Official Deluxe Mirabel Encanto Costume For Girls Super Soft Material Dress Up Outfit For Christmas Halloween 7-8 Years
Disguise£11.384.2★
What buyers say about encanto costume
What buyers praise and complain about, mined from review topics.What buyers love
“Fits well, looks lovely”
“The dress looks gorgeous”
“great value for money for a Disney dress”
“Beautiful fit and colours”
“Brought for my niece fancy dress good quality”
What buyers complain about
“was too small unfortunately”
Top return reasons
Common questions
- Is encanto costume profitable to sell on Amazon United Kingdom?
- The niche generates £15K/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -75.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the encanto costume niche?
- 11 brands and 25 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in encanto costume?
- Top complaints mined from reviews: Size-Overall. The return rate is 2.2%.
- When does demand for encanto costume peak?
- Demand peaks in Feb–Mar; the busiest month runs 7.4× the quietest.
- What does it cost to enter the encanto costume niche?
- Listings span £2.43–£29.12; the average listing price is £12.31 (sweet spot $15–$100). The average incumbent carries 140 reviews — the moat a new listing must climb.