Encanto Costume
soft demand (-75.1% this quarter) — Encanto Costume doesn't clear our bar today.
Flapen Score
Is Encanto Costume profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Encanto Costume is a £15K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 38/100.
Encanto Costume: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -75.1% over the last 90 days and 2.7% of searches end in a purchase.
£15K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 33 products
Top Encanto Costume products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
EARJIA Princess Costume for Girls Princess Blue Purple Dress for Kids Birthday Christmas Halloween Carnival Outfit with Accessories
- Price
- £12.04
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 1y ago
Foierp Mirabel Costume Dress for Girls - Isabella Princess Costume Dress Up Cartoon Outfit Cosplay Party Halloween Fancy Dresses 6-7 Years
- Price
- £12.51
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 4y ago
Disney Official Encanto Dress for Girls Long Chiffon Encanto Skirt + T-Shirt Set 2 Piece Outfit Mirabel Dress Up Costume Age 9-10 Years
- Price
- £11.61
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3y ago
Disguise Disney Encanto Mirabel Costume Official Disney License Fancy Dress Up for Girls Ideal for Encanto Fans Features A Multi-Colour Dress with Butterfly Shoulder Detail 4-6 years
- Price
- £11.79
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 2y ago
EARJIA Princess Costume for Girls Princess Blue Purple Dress for Kids Birthday Christmas Halloween Carnival Outfit with Accessories
- Price
- £12.91
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 1y ago
Trending
90-day click momentum
Disney Girls Encanto Nightdress Floral Pattern 7-8 Years Blue
- Price
- £7.09
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 3y ago
Disney Girls Encanto Nightdress Mirabel Dress 3-4 Years
- Price
- £6.66
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 3y ago
LZH Mirabel Costume Dress For Girls Cosplay Isabela Madrigal Princess Halloween Dress Up With Glasses Earrings
- Price
- £17.14
- Rating
- 4.6/5
- Reviews
- 3,184
- Age
- 4y ago
Disney Official Encanto Dress for Girls Long Chiffon Encanto Skirt + T-Shirt Set 2 Piece Outfit Mirabel Dress Up Costume Age 3-4 Years
- Price
- £9.59
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3y ago
Disney Official Deluxe Mirabel Encanto Costume For Girls Super Soft Material Dress Up Outfit For Christmas Halloween 7-8 Years
- Price
- £11.38
- Rating
- 4.2/5
- Reviews
- 2
- Age
- 4y ago
Newest
by launch dateEARJIA Princess Costume for Girls Princess Blue Purple Dress for Kids Birthday Christmas Halloween Carnival Outfit with Accessories
- Price
- £12.02
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 1y ago
EARJIA Princess Costume for Girls Princess Blue Purple Dress for Kids Birthday Christmas Halloween Carnival Outfit with Accessories
- Price
- £12.04
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 1y ago
EARJIA Princess Costume for Girls Princess Blue Purple Dress for Kids Birthday Christmas Halloween Carnival Outfit with Accessories
- Price
- £12.91
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 1y ago
Disguise Disney Encanto Mirabel Costume Official Disney License Fancy Dress Up for Girls Ideal for Encanto Fans Features A Multi-Colour Dress with Butterfly Shoulder Detail 4-6 years
- Price
- £11.79
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 2y ago
Disguise Disney Encanto Mirabel Costume Official Disney License Fancy Dress Up for Girls Ideal for Encanto Fans Features A Multi-Colour Dress with Butterfly Shoulder Detail Size 2 Years
- Price
- £10.51
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 rising
Sellers
25
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
49%
Top 20: 89%
Open market
4%
- Disney30%
- Disguise26%
- EARJIA20%
- Foierp12%
- LZH5%
- URAQT4%
- Open — no brand owns it (5 brands, 4%)
Encanto Costume demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar · busiest ÷ quietest = 7.4×
Top Encanto Costume search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- encanto costume14K/yr
- mirabel costume10K/yr
- encanto dress4K/yr
- encanto dress up3K/yr
- mirabel dress1K/yr
- mirabelle costume4K/yr
- encanto fancy dress2K/yr
- mirabel costume kids573/yr
- encanto costumes for girls3K/yr
- encanto mirabel costume881/yr
What reviews say buyers love and hate about Encanto Costume
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Fits well, looks lovely”
“The dress looks gorgeous”
“great value for money for a Disney dress”
“Beautiful fit and colours”
“Brought for my niece fancy dress good quality”
What buyers complain about
100% of reviews“was too small unfortunately”
Encanto Costume return rate & reasons
Why buyers send it back, as a share of all return requests.
2.2%
Return rate
88%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Encanto Costume questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
