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Encanto Costume

Fail

Demand is soft, at -75.1% this quarter, so Encanto Costume is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£15K/yr45K searches / yr
90-day growth
-75.1%search demand this quarter
Competition
49%top-5 click share · 11 brands · 25 sellers

Flapen Score

Encanto Costume against its category

The dotted line is the Fashion average. Past it, Encanto Costume is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Encanto Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Encanto Costume 45K times last year and spent an estimated £15K. The top 5 brands take 92% of clicks. Demand peaks in Feb–Mar. Flapen scores it 38 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -75.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-75.1%
Conversion, latest week
2.7%
Market size, estimated
£15Ka year
Peak month
March7.4× the quietest month
Top search term
encanto costume14K searches a year

02 · Price

A sale here is worth £12.31.

Listings sell for £12.31 on average, from £2.43 to £29.12. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £12.31 that is £0 to £1K a year per listing.

Average price
£12.31under the $15 to $100 sweet spot
Price range
£2.43–£29.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #2,460 within Girls. It carries 140 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
88%
Out of stock, average day
21.1%
Average rank
#2,460in Girls
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
140per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Encanto Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£601£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

25

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

4%

  • Disney30%
  • Disguise26%
  • EARJIA20%
  • Foierp12%
  • LZH5%
  • URAQT4%
  • Open — no brand owns it (5 brands, 4%)

Demand

Encanto Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 7.4×

Search terms

Top Encanto Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • encanto costume14K/yr
  • mirabel costume10K/yr
  • encanto dress4K/yr
  • encanto dress up3K/yr
  • mirabel dress1K/yr
  • mirabelle costume4K/yr
  • encanto fancy dress2K/yr
  • mirabel costume kids573/yr
  • encanto costumes for girls3K/yr
  • encanto mirabel costume881/yr

Reviews and returns

What reviews say buyers love and hate about Encanto Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall100%−0.43

was too small unfortunately

the sizing was very small bought for an average sized child

Love

Size-Overall42%−0.43

Fits well, looks lovely

she loves it true to size

Design-Overall33%+3.06

The dress looks gorgeous

Value For Money8%+0.61

great value for money for a Disney dress

Color8%+0.61

Beautiful fit and colours

Quality-Overall8%+0.61

Brought for my niece fancy dress good quality

Return

2.2% Return rate 88% Fixable by listing

Size-Overall91%█▁██▇▇

was too small unfortunately

the sizing was very small bought for an average sized child

Quality-Overall6%▁▁▁▁▃█
Thin2%▁▁█▁▁▁
Print Quality2%▁▁▁▁█▁
Value For Money2%▁▁█▁▁▁

FAQ

Common Encanto Costume questions

Answered from the same tracked data.