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Eminem

Fail

Shoppers spend an estimated $19K a year here, so Eminem is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£19K/yr118K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
49%top-5 click share · 15 brands · 47 sellers

Flapen Score

Eminem against its category

The dotted line is the Fashion average. Past it, Eminem is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eminem market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eminem 118K times last year and spent an estimated £19K. The top 5 brands take 80% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
1.4%
Market size, estimated
£19Ka year
Peak month
December4.0× the quietest month
Top search term
eminem86K searches a year

02 · Price

A sale here is worth £11.95.

Listings sell for £11.95 on average, from £3.00 to £32.82. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £11.95 that is £0 to £1K a year per listing.

Average price
£11.95under the $15 to $100 sweet spot
Price range
£3.00–£32.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 28.1% of listings are out of stock. The average listing ranks #5,450 within Accessories. It carries 35 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
53%
Out of stock, average day
28.1%
Average rank
#5,450in Accessories
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
35per listing
Listings tracked
30

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Eminem products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£769£2K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

47

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 89%

Open market

15%

  • Eminem27%
  • Generic25%
  • AllStarMedia16%
  • FoxyPrinting6%
  • BWWKTOP6%
  • Bravado5%
  • Open — no brand owns it (9 brands, 15%)

Demand

Eminem search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Eminem search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • eminem86K/yr
  • eminem merch18K/yr
  • eminem merchandise10K/yr
  • eminem gifts6K/yr

Reviews and returns

What reviews say buyers love and hate about Eminem

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Value For Money”
0.5%of orders come back
“Postage is on top of price for the card”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Eminem questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data