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Emerald Necklace

a small market ($30K/yr) — Emerald Necklace doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 8Growth 60Conversion 18Competition 55Returns 56Price range 79Avg price 86Brand share 44Review moat 86Quality gap 47
This niche Category average

Is Emerald Necklace profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Emerald Necklace is a £30K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in May–Dec. Verdict: Skip it — 47/100.

Emerald Necklace: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +35.9% over the last 90 days and 1.4% of searches end in a purchase.

£30K

revenue / yr

Units sold / yr2K
Search volume / yr+35.9%109K
Conversion rate1.4%
Avg price£19.45

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers22 · 33
Top-5 product click share52%
Open market21%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement91%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews278

Top Emerald Necklace products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

33

Top-5 brand share

79%

Top 20: 99%

Top-5 click share

52%

Top 20: 90%

Open market

19%

  • LOCIBLO31%
  • Clearine18%
  • Ever Faith12%
  • FANCIME11%
  • Philip Jones7%
  • Navachi3%

Emerald Necklace demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume109KCVR1.4%Products32Brands22Top 5 Brands79%OOS Rate7.2%Rating4.5★Reviews278Avg BSR#839
5K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 2.5×

Top Emerald Necklace search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • emerald necklace27K/yr
  • green necklace24K/yr
  • emerald19K/yr
  • green necklace for women14K/yr
  • emerald jewellery for women10K/yr
  • green stone necklace5K/yr
  • green pendant necklace6K/yr
  • emerald necklaces for women3K/yr

What reviews say buyers love and hate about Emerald Necklace

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Quality-Overall24%

still feels like a high-quality real piece of jewelry

Color18%

Perfect nice colour

Gifting Purpose14%

Gift

Chain/Key Quality10%

Beautiful stone on gold chain

Brightness/Shine/Glow9%

framed by subtle sparkle

What buyers complain about

72% of reviews
Quality-Overall17%

very cheap looking

Metal Authenticity8%

Not brass

Strength8%

Weak

Color8%

Will the gold colour deteriorate in a short time

Value For Money8%

Looks more expensive than what it was

Emerald Necklace return rate & reasons

Why buyers send it back, as a share of all return requests.

2.8%

Return rate

77%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Color
32%
3Quality-Overall
11%
4Functionality-Overall
4%
5Shape/Style
2%

Common Emerald Necklace questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Emerald Necklace 47/100 on Amazon United Kingdom — Skip it. The niche generates £30K/yr across 32 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +35.9% over the last 90 days.
Search demand for Emerald Necklace on Amazon United Kingdom peaks in May–Dec, where the busiest month runs 2.5× the quietest.