emerald necklace
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Review moat
Great277.72avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.45avg listing price — sweet spot $15–$100
Price range
Great£4.18–£56.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+35.9%90-day search growth — must beat 0% to launch
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£30K£30K/yr · 109K searches
According to Flapen's Amazon United Kingdom niche tracking, emerald necklace is a £30K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in May–Dec. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
emerald necklace market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £24K–£29K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #839
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 7.2%
- Avg brand age
- 43 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
33
Top-5 brand share
79%
Top 20: 99%
Top-5 click share
52%
Top 20: 90%
Open market
19%
- LOCIBLO31%
- Clearine18%
- Ever Faith12%
- FANCIME11%
- Philip Jones7%
- Navachi3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +35.9% search growth over the last 90 days.Peak months: May, Dec · busiest ÷ quietest = 2.5×
Top emerald necklace search terms
- emerald necklace27K/yr
- green necklace24K/yr
- emerald19K/yr
- green necklace for women14K/yr
- emerald jewellery for women10K/yr
- green stone necklace5K/yr
- green pendant necklace6K/yr
- emerald necklaces for women3K/yr
Top emerald necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOCIBLO May Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant 18K Gold Plated Green Created Emerald Necklace Jewellery for Her 16+2
LOCIBLO£37.944.7★502 rev
LOCIBLO May Birthstone Bracelets for Women 925 Sterling Silver Green Created Emerald Bracelet White Gold Infinity Pendant Jewellery 6.7+1.2
LOCIBLO£33.984.5★205 rev
FANCIME 925 Sterling Silver Created Emerald Dainty Infinity Pendant Necklace May Birthstone Necklaces Jewellery for Mom Women Adjustable Chain Length 16+2
FANCIME£36.234.4★2,253 rev
Clearine Gorgeous Sparkly Emerald Cut Oval Rhinestone Cluster Statement Necklace Dangle Earrings Jewellery Set for Women Girls Costume Party Prom Green Gold-Tone
Clearine£17.804.7★8 rev
Clearine Wedding Bridal Jewellery Set Teardrop Rhinestone Crystal Cluster Prom Costume Statement Necklace Dangle Earrings for Women Emerald Gold-Tone
Clearine£17.854.4★58 rev
Newest
by launch date
CDE Heart Necklace for WomenInfinity Teardrop May Emerald Birthstone Zircon Pendant Anniversary Birthday Jewellery Gifts for Wife Mom Silver Plated 18 + 2 Adjustable Chain
CDE£38.0216 rev
Turandoss May Birthstone Necklace Gifts for Women Girls Emerald Jewellery
Turandoss£14.9313 rev
Clearine Wedding Bridal Jewellery Set Teardrop Rhinestone Crystal Cluster Prom Costume Statement Necklace Dangle Earrings for Women Emerald Gold-Tone
Clearine£17.8558 rev
LOCIBLO May Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant 18K Gold Plated Green Created Emerald Necklace Jewellery for Her 16+2
LOCIBLO£37.94502 rev
FIOROYAL 14K Gold Plated Birthstone Necklace for Women Girls Layered Gold Necklace Stack Dainty Cubic Zirconia Pendant Necklace Diamond Necklaces Birthstone for May Birthday Gifts Jewellery
FIOROYAL£9.86210 rev
Trending
90-day click momentumCDE Heart Necklace for WomenInfinity Teardrop May Emerald Birthstone Zircon Pendant Anniversary Birthday Jewellery Gifts for Wife Mom Silver Plated 18 + 2 Adjustable Chain
CDE£38.024.6★
Ever Faith Teardrop Wedding BridalJewellery Sets for Brides Sparkly Green CZ Pear-Shaped May Birthstone Leaf Necklace Earrings Set for Prom
Ever Faith£22.484.6★
Turandoss May Birthstone Necklace Gifts for Women Girls Emerald Jewellery
Turandoss£14.934.2★
Ever Faith Womens Jewelry Set Green Jewellery Sparkly Cubic Zirconia Birthstone Teardrop Necklace Earring Bracelet Ring Sets for Women Birthday Gifts 4 PCS Gold-Tone
Ever Faith£19.944.2★
FULU AUTUMN Beaded Statement Choker Necklaces for Women Multilayered Chunky Bead Necklace Fashion Jewellery Mothers Day Gifts for Women(42-Blue1)
FULU AUTUMN£10.444.4★
What buyers say about emerald necklace
What buyers praise and complain about, mined from review topics.What buyers love
“still feels like a high-quality real piece of jewelry”
“Perfect nice colour”
“Gift”
“Beautiful stone on gold chain”
“framed by subtle sparkle”
“I love emeralds”
“Beautiful jewellery”
“The pendant is a nice size”
“The infinity and teardrop design gives it an elegant look, making it suitable for both everyday wear and more special occasions”
“This birthstone necklace is a lovely surprise for the price”
What buyers complain about
“very cheap looking”
“Not brass”
“Weak”
“Will the gold colour deteriorate in a short time”
“Looks more expensive than what it was”
“Mine lasted 12 months”
“Im only allergic to nickel”
“Smaller than I expected”
Top return reasons
Common questions
- Is emerald necklace profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 32 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +35.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the emerald necklace niche?
- 22 brands and 33 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in emerald necklace?
- Top complaints mined from reviews: Quality-Overall, Metal Authenticity, Strength. The return rate is 2.8%.
- When does demand for emerald necklace peak?
- Demand peaks in May–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the emerald necklace niche?
- Listings span £4.18–£56.97; the average listing price is £19.45 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.