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Emerald Necklace

Fail

Shoppers spend only $30K a year here, so Emerald Necklace is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£30K/yr109K searches / yr
90-day growth
+35.9%search demand this quarter
Competition
52%top-5 click share · 22 brands · 33 sellers

Flapen Score

Emerald Necklace against its category

The dotted line is the Fashion average. Past it, Emerald Necklace is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emerald Necklace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Emerald Necklace 109K times last year and spent an estimated £30K. The top 5 brands take 79% of clicks. Demand peaks in May–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
+35.9%
Conversion, latest week
1.4%
Market size, estimated
£30Ka year
Peak month
December2.5× the quietest month
Top search term
emerald necklace27K searches a year

02 · Price

A sale here is worth £19.45.

Listings sell for £19.45 on average, from £4.18 to £56.97. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £19.45 that is £0 to £2K a year per listing.

Average price
£19.45inside the $15 to $100 sweet spot
Price range
£4.18–£56.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #839 within Jewellery. It carries 278 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#839in Jewellery
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
278per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Emerald Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

33

Top-5 brand share

79%

Top 20: 99%

Top-5 click share

52%

Top 20: 90%

Open market

19%

  • LOCIBLO31%
  • Clearine18%
  • Ever Faith12%
  • FANCIME11%
  • Philip Jones7%
  • Navachi3%

Demand

Emerald Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Emerald Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • emerald necklace27K/yr
  • green necklace24K/yr
  • emerald19K/yr
  • green necklace for women14K/yr
  • emerald jewellery for women10K/yr
  • green stone necklace5K/yr
  • green pendant necklace6K/yr
  • emerald necklaces for women3K/yr

Reviews and returns

What reviews say buyers love and hate about Emerald Necklace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.16

very cheap looking

Metal Authenticity8%−0.08

Not brass

Strength8%−0.03

Weak

Color8%+1.67

Will the gold colour deteriorate in a short time

Value For Money8%+0.27

Looks more expensive than what it was

Love

Quality-Overall24%−0.16

still feels like a high-quality real piece of jewelry

Good quality necklace

Good quality

Color18%+1.67

Perfect nice colour

The colour is rich and eye-catching, and it contrasts beautifully with the silver-plated setting

Pretty gold and green necklace

Gifting Purpose14%+1.08

Gift

Great present

Presentation is thoughtful, with a gift card and cleaning cloth included, so its ready for gifting

Chain/Key Quality10%−0.04

Beautiful stone on gold chain

Chain nice length

Very pretty necklace

Brightness/Shine/Glow9%+0.65

framed by subtle sparkle

The centre stone has plenty of sparkle

It shines

Return

2.8% Return rate 77% Fixable by listing

Size-Overall36%█▃▆▅▃▃

Smaller than I expected

Color32%▁▄▆▆▅█

Will the gold colour deteriorate in a short time

Quality-Overall11%▁▅▁▁█▁

very cheap looking

Functionality-Overall4%▁█▁▁▁▁
Shape/Style2%▁▁▁▁▁█

FAQ

Common Emerald Necklace questions

Answered from the same tracked data.