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Elsa Dress Up for Girls

Fail

Demand is soft, at -48.6% this quarter, so Elsa Dress Up for Girls is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£164K/yr573K searches / yr
90-day growth
-48.6%search demand this quarter
Competition
61%top-5 click share · 13 brands · 23 sellers

Flapen Score

Elsa Dress Up for Girls against its category

The dotted line is the Fashion average. Past it, Elsa Dress Up for Girls is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elsa Dress Up for Girls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Elsa Dress Up for Girls 573K times last year and spent an estimated £164K. The top 5 brands take 82% of clicks. Demand peaks in Mar–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 573K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -48.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £164K a year.

Searches, last 12 months
573K
Growth, 90 days vs prior 90
-48.6%
Conversion, latest week
2.2%
Market size, estimated
£164Ka year
Peak month
December3.3× the quietest month
Top search term
elsa dress up for girls206K searches a year

02 · Price

A sale here is worth £13.05.

Listings sell for £13.05 on average, from £8.55 to £31.20. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £13.05 that is £1K to £3K a year per listing.

Average price
£13.05under the $15 to $100 sweet spot
Price range
£8.55–£31.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #283 within Girls. It carries 1,195 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#283in Girls
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,195per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Elsa Dress Up for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£25K£33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

23

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

61%

Top 20: 94%

Open market

14%

  • URAQT47%
  • AmzBarley16%
  • WIKITOT9%
  • Disney6%
  • Jiaduowang4%
  • Vicloon4%
  • Open — no brand owns it (7 brands, 14%)

Demand

Elsa Dress Up for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Elsa Dress Up for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elsa dress up for girls206K/yr
  • elsa dress89K/yr
  • frozen dress36K/yr
  • elsa costume53K/yr
  • elsa dress up for girls 3-421K/yr
  • elsa dress up for girls 4-522K/yr
  • frozen dress up 3-416K/yr
  • frozen costume22K/yr
  • elsa dress up for girls 5-612K/yr
  • frozen elsa dress13K/yr

Reviews and returns

What reviews say buyers love and hate about Elsa Dress Up for Girls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%+0.90

A little tight

Size very small

Size up

Durability15%−0.14

tore

it is falling apart - the gems have all fallen off

This item is not durable at all for a child

Quality-Overall7%+1.33

Poor quality

Poorly made, would not recommend

would advise buying better quality

Advertised Vs Actual Product6%

the pictures do fade over time

Not as described

Nothing like pictures

Heating4%−0.04

Probably just a bad batch and the heat etc

Love

Quality-Overall22%+1.33

Fantastic quality

Really well made

Really good quality dress and accessories, daughter loved it

Size-Overall18%+0.90

prefect size

The dress is perfect fit

fit my 5yr old well

Value For Money16%+1.02

Worth the money

Good value

great value

Color7%−0.02

So pretty

Bright in colour

Pretty

Material Quality5%+0.24

Material is so good comfy

Lovely material

The material is fantastic

Return

2.1% Return rate 69% Fixable by listing

Size-Overall64%▇█▇█▇█

A little tight

Size very small

Size up

Quality-Overall13%▆█▇██▇

Poor quality

Poorly made, would not recommend

would advise buying better quality

Defective Material/Parts4%▅▂█▇▇▄
Material Quality3%█▃▇▃▄▃
Durability2%▇▃▂█▅▄

tore

it is falling apart - the gems have all fallen off

This item is not durable at all for a child

FAQ

Common Elsa Dress Up for Girls questions

Answered from the same tracked data.