Elmo

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months

147K

Growth, 90 days vs prior 90

-9.0%

Conversion, latest week

3.5%

Market size, estimated

£69Ka year

Peak month

December4.1× the quietest month

Top search term

elmo100K searches a year

Listings sell for £13.25 on average, from £7.94 to £29.26. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.25 that is £1K to £3K a year per listing.

Average price

£13.25under the $15 to $100 sweet spot

Price range

£7.94–£29.26

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

55% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #486 within Boys. It carries 566 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

90%

Out of stock, average day

4.9%

Average rank

#486in Boys

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

566per listing

Listings tracked

20

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months