Elastic Laces
FailPrices span $3.06–$6.82, mostly outside the sweet spot, so Elastic Laces is a Fail.
- Flapen Score
- 40 / 100Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 4840
- Market size
- £168K/yr606K searches / yr
- 90-day growth
- +3.3%search demand this quarter
- Competition
- 73%top-5 click share · 9 brands · 20 sellers
Flapen Score
Elastic Laces against its category
The dotted line is the Fashion average. Past it, Elastic Laces is stronger. Inside it, weaker.
Market
The Elastic Laces market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Elastic Laces 606K times last year and spent an estimated £168K. The top 5 brands take 89% of clicks. Demand peaks in Sep. Flapen scores it 40 out of 100, a Fail.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 606K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £168K a year.
- Searches, last 12 months
- 606K
- Growth, 90 days vs prior 90
- +3.3%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £168Ka year
- Peak month
- September2.1× the quietest month
- Top search term
- elastic laces199K searches a year
02 · Price
A sale here is worth £4.66.
Listings sell for £4.66 on average, from £3.06 to £6.82. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £4.66 that is £9K to £12K a year per listing.
- Average price
- £4.66under the $15 to $100 sweet spot
- Price range
- £3.06–£6.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Shoe, Jewellery & Watch Accessories. It carries 7,366 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #36in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,366per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Elastic Laces products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
UpUGo Elastic Shoe Laces No Tie Shoe Laces Tieless for Kids Adults Elderly One Size Fit All
- Price
- £4.17
- Rating
- 4.4/5
- Reviews
- 13,182
- Age
- 3y ago

Handshop 2 Pairs Elastic Shoe Laces No Tie Shoelaces for Adults/Kids Trainers Sneakers Running Shoes White 120cm
- Price
- £4.90
- Rating
- 4.5/5
- Reviews
- 2,247
- Age
- 2y ago

Puzeam 2 Pairs Elastic Laces - No Tie Shoelaces for Kids Adults Trainers Shoes Black 120
- Price
- £4.82
- Rating
- 4.4/5
- Reviews
- 3,182
- Age
- 1y ago

Puzeam 2 Pairs Elastic Laces - No Tie Shoelaces for Kids Adults Trainers Shoes White 120
- Price
- £4.84
- Rating
- 4.4/5
- Reviews
- 3,182
- Age
- 1y ago

Yusimu No Tie Elastic Trainers Shoelaces for Adult and Kids Tieless Flat Laces for Converse Air Force and Boots Waterproof Stretchy Silicone Shoes Laces - Black
- Price
- £3.38
- Rating
- 4.3/5
- Reviews
- 471
- Age
- 1y ago
Trending
90-day click momentum
NDTEZUGT 3 Pairs Elastic Shoe Laces Replacement Laces for Running Shoes Stretch Round Shoe Strings Replacement Shoestrings for Sneakers No Tie Shoe Laces for Kids and Adults (3 Pairs White)
- Price
- £4.93
- Rating
- 4.4/5
- Reviews
- 1,036
- Age
- 3y ago

Handshop 2 Pairs Elastic Shoe Laces for Kids and Adults No Tie Shoelaces for Trainers Running Shoes Sports Shoes White 125cm
- Price
- £4.97
- Rating
- 4.4/5
- Reviews
- 859
- Age
- 2y ago

Stepace 2 Pairs Elastic Shoe Laces for Sneakers No Tie Shoelaces for Adults and Kids 8mm Wide Stretch Tieless Shoestrings for Running Shoes One Size Fit All Gray 120
- Price
- £5.65
- Rating
- 4.2/5
- Reviews
- 919
- Age
- 1y ago

CCSOFTIME No-Tie Trainers Laces for Adults & Kids Elastic Flat White Laces for Converse Air Force Sneakers Boots - Silicone Elasticated Stretchy Waterproof
- Price
- £3.33
- Rating
- 4.2/5
- Reviews
- 2,384
- Age
- 4y ago

Yusimu No Tie Elastic Trainers Shoelaces for Adult and Kids Tieless Flat Laces for Converse Air Force and Boots Waterproof Stretchy Silicone Shoes Laces - Black
- Price
- £3.38
- Rating
- 4.3/5
- Reviews
- 471
- Age
- 1y ago
Newest
by launch date
Stepace 2 Pairs Elastic Shoe Laces for Sneakers No Tie Shoelaces for Adults and Kids 8mm Wide Stretch Tieless Shoestrings for Running Shoes One Size Fit All Black 120
- Price
- £5.65
- Rating
- 4.2/5
- Reviews
- 919
- Age
- 1y ago

Stepace 2 Pairs Elastic Shoe Laces for Sneakers No Tie Shoelaces for Adults and Kids 8mm Wide Stretch Tieless Shoestrings for Running Shoes One Size Fit All Gray 120
- Price
- £5.65
- Rating
- 4.2/5
- Reviews
- 919
- Age
- 1y ago

Yusimu Black Elastic No Tie Shoe Laces for Trainers Adults & Kids | Quick-Lock Stretchy/Easy Flat Laces - Perfect for Running/Gym/Everyday Use - 2 Pairs
- Price
- £4.85
- Rating
- 4.2/5
- Reviews
- 178
- Age
- 1y ago

Puzeam 2 Pairs Elastic Laces - No Tie Shoelaces for Kids Adults Trainers Shoes Black 120
- Price
- £4.82
- Rating
- 4.4/5
- Reviews
- 3,182
- Age
- 1y ago

Puzeam 2 Pairs Elastic Laces - No Tie Shoelaces for Kids Adults Trainers Shoes White 120
- Price
- £4.84
- Rating
- 4.4/5
- Reviews
- 3,182
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
20
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
7%
- Puzeam25%
- UpUGo23%
- Handshop22%
- Yusimu11%
- Stepace8%
- LOCK LACES4%
- Open — no brand owns it (3 brands, 7%)
Demand
Elastic Laces search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.1×
Search terms
Top Elastic Laces search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- elastic laces199K/yr
- elastic laces for trainers65K/yr
- no tie shoe laces adult59K/yr
- elastic shoe laces42K/yr
- no tie laces34K/yr
- laces no tie27K/yr
- shoe laces elastic no tie23K/yr
- elastic shoe laces adult20K/yr
- no tie shoe laces19K/yr
- elastic laces for trainers adult13K/yr
Reviews and returns
What reviews say buyers love and hate about Elastic Laces
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tricky to fit
almost impossible to fit
Quite long
Rubbish
Low quality
Cheap and nasty
Impossible for kids to use as they are really fiddley
Bit fiddly to put on
the other is impossible to open
They break easily
Broke on first use
broke after a few weeks
Instructions useless
No instructions
Unclear instructions
Love
Easy to use
Easy to put in
Easy to replace
Functional and good quality
Good quality replacement
Excellent product
Great elasticity and fit
Good quality elastic
They are strong and stretchy
Just what I wanted
As described
Works as you'd think
Easy to fit and use
Easy to fit
very easy to fit and great length
Return
0.6% Return rate 55% Fixable by listing
Tricky to fit
almost impossible to fit
Quite long
Bit fiddly to get the length right
Very long
Quite long
Didn't work for me
Nor work
These do not work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Elastic Laces questions
Answered from the same tracked data.









