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Elastic Laces

Fail

Prices span $3.06–$6.82, mostly outside the sweet spot, so Elastic Laces is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£168K/yr606K searches / yr
90-day growth
+3.3%search demand this quarter
Competition
73%top-5 click share · 9 brands · 20 sellers

Flapen Score

Elastic Laces against its category

The dotted line is the Fashion average. Past it, Elastic Laces is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elastic Laces market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Elastic Laces 606K times last year and spent an estimated £168K. The top 5 brands take 89% of clicks. Demand peaks in Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 606K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £168K a year.

Searches, last 12 months
606K
Growth, 90 days vs prior 90
+3.3%
Conversion, latest week
5.9%
Market size, estimated
£168Ka year
Peak month
September2.1× the quietest month
Top search term
elastic laces199K searches a year

02 · Price

A sale here is worth £4.66.

Listings sell for £4.66 on average, from £3.06 to £6.82. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £4.66 that is £9K to £12K a year per listing.

Average price
£4.66under the $15 to $100 sweet spot
Price range
£3.06–£6.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£9K–£12K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Shoe, Jewellery & Watch Accessories. It carries 7,366 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#36in Shoe, Jewellery & Watch Accessories
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,366per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Elastic Laces products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£50K£67K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

20

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

7%

  • Puzeam25%
  • UpUGo23%
  • Handshop22%
  • Yusimu11%
  • Stepace8%
  • LOCK LACES4%
  • Open — no brand owns it (3 brands, 7%)

Demand

Elastic Laces search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.1×

Search terms

Top Elastic Laces search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elastic laces199K/yr
  • elastic laces for trainers65K/yr
  • no tie shoe laces adult59K/yr
  • elastic shoe laces42K/yr
  • no tie laces34K/yr
  • laces no tie27K/yr
  • shoe laces elastic no tie23K/yr
  • elastic shoe laces adult20K/yr
  • no tie shoe laces19K/yr
  • elastic laces for trainers adult13K/yr

Reviews and returns

What reviews say buyers love and hate about Elastic Laces

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.06

Tricky to fit

almost impossible to fit

Quite long

Quality-Overall12%+0.53

Rubbish

Low quality

Cheap and nasty

Ease Of Use10%+2.11

Impossible for kids to use as they are really fiddley

Bit fiddly to put on

the other is impossible to open

Durability10%−0.12

They break easily

Broke on first use

broke after a few weeks

Instructions/User Manual/Troubleshooting9%−0.04

Instructions useless

No instructions

Unclear instructions

Love

Ease Of Use26%+2.11

Easy to use

Easy to put in

Easy to replace

Quality-Overall18%+0.53

Functional and good quality

Good quality replacement

Excellent product

Stretchability/Expandability/Elasticity11%+0.66

Great elasticity and fit

Good quality elastic

They are strong and stretchy

Advertised Vs Actual Product10%+0.31

Just what I wanted

As described

Works as you'd think

Size-Overall6%−0.06

Easy to fit and use

Easy to fit

very easy to fit and great length

Return

0.6% Return rate 55% Fixable by listing

Color15%▂▆▄▆██
Size-Overall13%█▆▅█▆█

Tricky to fit

almost impossible to fit

Quite long

Length11%██▅▃▃▄

Bit fiddly to get the length right

Very long

Quite long

Feet Fit11%▃█▅▄▂▃
Functionality-Overall8%▆▇▆▆█▃

Didn't work for me

Nor work

These do not work

FAQ

Common Elastic Laces questions

Answered from the same tracked data.