elastic laces
Skip itPrices mostly outside the sweet spot ($3.06–$6.82) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£168K£168K/yr · 606K searches
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad7,365.88avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.66avg listing price — sweet spot $15–$100
Price range
Bad£3.06–£6.82cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, elastic laces is a £168K/yr Amazon United Kingdom market (606K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Sep. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
elastic laces market data
- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- £186K–£233K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 37 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
20
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
7%
- Puzeam25%
- UpUGo23%
- Handshop22%
- Yusimu11%
- Stepace8%
- LOCK LACES4%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.1×
Top elastic laces search terms
- elastic laces199K/yr
- elastic laces for trainers65K/yr
- no tie shoe laces adult59K/yr
- elastic shoe laces42K/yr
- no tie laces34K/yr
- laces no tie27K/yr
- shoe laces elastic no tie23K/yr
- elastic shoe laces adult20K/yr
- no tie shoe laces19K/yr
- elastic laces for trainers adult13K/yr
Top elastic laces products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UpUGo Elastic Shoe Laces No Tie Shoe Laces Tieless for Kids Adults Elderly One Size Fit All
UpUGo£4.174.4★13,182 rev
Handshop 2 Pairs Elastic Shoe Laces No Tie Shoelaces for Adults/Kids Trainers Sneakers Running Shoes White 120cm
Handshop£4.904.5★2,247 rev
Puzeam 2 Pairs Elastic Laces - No Tie Shoelaces for Kids Adults Trainers Shoes Black 120
Puzeam£4.824.4★3,182 rev
Puzeam 2 Pairs Elastic Laces - No Tie Shoelaces for Kids Adults Trainers Shoes White 120
Puzeam£4.844.4★3,182 rev
Yusimu No Tie Elastic Trainers Shoelaces for Adult and Kids Tieless Flat Laces for Converse Air Force and Boots Waterproof Stretchy Silicone Shoes Laces - Black
Yusimu£3.384.3★471 rev
Newest
by launch date
Stepace 2 Pairs Elastic Shoe Laces for Sneakers No Tie Shoelaces for Adults and Kids 8mm Wide Stretch Tieless Shoestrings for Running Shoes One Size Fit All Black 120
Stepace£5.65919 rev
Stepace 2 Pairs Elastic Shoe Laces for Sneakers No Tie Shoelaces for Adults and Kids 8mm Wide Stretch Tieless Shoestrings for Running Shoes One Size Fit All Gray 120
Stepace£5.65919 rev
Yusimu Black Elastic No Tie Shoe Laces for Trainers Adults & Kids | Quick-Lock Stretchy/Easy Flat Laces - Perfect for Running/Gym/Everyday Use - 2 Pairs
Yusimu£4.85178 rev
Puzeam 2 Pairs Elastic Laces - No Tie Shoelaces for Kids Adults Trainers Shoes Black 120
Puzeam£4.823,182 rev
Puzeam 2 Pairs Elastic Laces - No Tie Shoelaces for Kids Adults Trainers Shoes White 120
Puzeam£4.843,182 rev
Trending
90-day click momentum
NDTEZUGT 3 Pairs Elastic Shoe Laces Replacement Laces for Running Shoes Stretch Round Shoe Strings Replacement Shoestrings for Sneakers No Tie Shoe Laces for Kids and Adults (3 Pairs White)
NDTEZUGT£4.934.4★
Handshop 2 Pairs Elastic Shoe Laces for Kids and Adults No Tie Shoelaces for Trainers Running Shoes Sports Shoes White 125cm
Handshop£4.974.4★
Stepace 2 Pairs Elastic Shoe Laces for Sneakers No Tie Shoelaces for Adults and Kids 8mm Wide Stretch Tieless Shoestrings for Running Shoes One Size Fit All Gray 120
Stepace£5.654.2★
CCSOFTIME No-Tie Trainers Laces for Adults & Kids Elastic Flat White Laces for Converse Air Force Sneakers Boots - Silicone Elasticated Stretchy Waterproof
CCSOFTIME£3.334.2★
Yusimu No Tie Elastic Trainers Shoelaces for Adult and Kids Tieless Flat Laces for Converse Air Force and Boots Waterproof Stretchy Silicone Shoes Laces - Black
Yusimu£3.384.3★
What buyers say about elastic laces
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Functional and good quality”
“Great elasticity and fit”
“Just what I wanted”
“Easy to fit and use”
“Worth the money”
“Colours are fine”
“They come with easy to use instructions”
“Very comfortable and looks great”
“they look good on the trainers”
What buyers complain about
“Tricky to fit”
“Rubbish”
“Impossible for kids to use as they are really fiddley”
“They break easily”
“Instructions useless”
“It does not work like described”
“these are far too expensive”
“Didn't work for me”
“Bit fiddly to get the length right”
“let down by poor quality fastening”
Top return reasons
Common questions
- Is elastic laces profitable to sell on Amazon United Kingdom?
- The niche generates £168K/yr across 16 tracked products. 90-day search growth is +3.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the elastic laces niche?
- 9 brands and 20 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in elastic laces?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 0.6%.
- When does demand for elastic laces peak?
- Demand peaks in Sep; the busiest month runs 2.1× the quietest.
- What does it cost to enter the elastic laces niche?
- Listings span £3.06–£6.82; the average listing price is £4.66 (sweet spot $15–$100). The average incumbent carries 7,366 reviews — the moat a new listing must climb.