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Eeyore

Fail

Demand is soft, at -31.4% this quarter, so Eeyore is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£79K/yr185K searches / yr
90-day growth
-31.4%search demand this quarter
Competition
49%top-5 click share · 12 brands · 80 sellers

Flapen Score

Eeyore against its category

The dotted line is the Fashion average. Past it, Eeyore is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eeyore market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eeyore 185K times last year and spent an estimated £79K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
2.6%
Market size, estimated
£79Ka year
Peak month
December5.4× the quietest month
Top search term
eeyore106K searches a year

02 · Price

A sale here is worth £16.32.

Listings sell for £16.32 on average, from £6.67 to £65.02. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £16.32 that is £0 to £2K a year per listing.

Average price
£16.32inside the $15 to $100 sweet spot
Price range
£6.67–£65.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #491 within Nightwear, Lingerie & Underwear. It carries 643 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
90%
Out of stock, average day
12.9%
Average rank
#491in Nightwear, Lingerie & Underwear
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
643per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Eeyore products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

80

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

9%

  • Disney65%
  • Star Wars10%
  • WZMPA8%
  • Disney Store4%
  • Funko2%
  • Pyramid International2%
  • Open — no brand owns it (6 brands, 9%)

Demand

Eeyore search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Eeyore search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eeyore106K/yr
  • eeyore gifts52K/yr
  • eeyore gifts for women23K/yr
  • eeyore bag4K/yr

Reviews and returns

What reviews say buyers love and hate about Eeyore

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall63%−0.23

Oversized eeyore hoodie

small

Smaller than expected

Love

Quality-Overall28%+1.47

Good quality purchase for my newborn grandson

A high quality nightshirt that looks good and fits well

Excellent quality

Gifting Purpose12%+0.78

Great gift

Lovely gift for new baby

Fantastic idea for a present

Advertised Vs Actual Product9%+0.56

Just as advertised

As described

As described and a great little backpack

Soft Feel8%

Soft material and comfortable

Soft and cuddly

It feels soft and well made, with good quality stitching and a nicely balanced weight so sits upright easily

Comfort-Overall6%+0.36

So comfortable

Very comfy and warm

comforting

Return

1.0% Return rate 70% Fixable by listing

Size-Overall58%▆█▇█▇▁

Oversized eeyore hoodie

small

Smaller than expected

Quality-Overall6%▁▁▂▁▄█
Value For Money5%█▁▁█▁▁
Gifting Purpose4%▁▁▄▁█▁
Scratch Resistance4%▁█▆▁▁▁

FAQ

Common Eeyore questions

Answered from the same tracked data.