Eeyore
FailDemand is soft, at -31.4% this quarter, so Eeyore is a Fail.
- Flapen Score
- 43 / 100Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 4843
- Market size
- £79K/yr185K searches / yr
- 90-day growth
- -31.4%search demand this quarter
- Competition
- 49%top-5 click share · 12 brands · 80 sellers
Flapen Score
Eeyore against its category
The dotted line is the Fashion average. Past it, Eeyore is stronger. Inside it, weaker.
Market
The Eeyore market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eeyore 185K times last year and spent an estimated £79K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.
- Searches, last 12 months
- 185K
- Growth, 90 days vs prior 90
- -31.4%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £79Ka year
- Peak month
- December5.4× the quietest month
- Top search term
- eeyore106K searches a year
02 · Price
A sale here is worth £16.32.
Listings sell for £16.32 on average, from £6.67 to £65.02. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £16.32 that is £0 to £2K a year per listing.
- Average price
- £16.32inside the $15 to $100 sweet spot
- Price range
- £6.67–£65.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #491 within Nightwear, Lingerie & Underwear. It carries 643 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 90%
- Out of stock, average day
- 12.9%
- Average rank
- #491in Nightwear, Lingerie & Underwear
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 643per listing
- Listings tracked
- 29
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Eeyore products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Eeyore Womens Pyjama Set 100% cotton Licensed Winnie the Pooh Gift UK 20-22
- Price
- £16.41
- Rating
- 4.6/5
- Reviews
- 1,124
- Age
- 3y ago

Disney Eeyore Womens Nightdress Ladies Nightie Cotton Nightgown (16-18) Blue
- Price
- £11.42
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 4mo ago

Disney Stitch Womens Calf Length Socks for Women Teenagers Soft Stretchy Socks Pack of 5 - Gifts for Women (2.5/7.5 UK Blue Eeyore)
- Price
- £10.51
- Rating
- 4.8/5
- Reviews
- 529
- Age
- 4y ago

WZMPA Eeyore Tote Bag Eeyore Fans Gift Let The Magic Blossom Eeyore Reusable Grocery Bag Eeyore Donkey Merchandise (Blossom Eeyore BG)
- Price
- £18.49
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 1y ago

Eeyore Womens Short Pyjama Set 100% cotton Licensed Winnie the Pooh Gift UK 8-10
- Price
- £14.34
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 2y ago
Trending
estimated 90-day click momentum
Disney Eeyore Womens Nightdress Ladies Nightie Cotton Nightgown (16-18) Blue
- Price
- £11.42
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 4mo ago

Disney Store Official Eeyore in Bathing Suit Small Soft Toy 18cm Seasonal Plush
- Price
- £13.34
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 4mo ago

Disney Womens Eeyore Is it The Weekend Yet Short Cotton Pyjama Set Ladies PJs (12-14) Blue
- Price
- £13.21
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 1y ago

Disney Womens Pyjamas Eeyore Purple Medium
- Price
- £9.47
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 4y ago

Eeyore Womens Short Pyjama Set 100% cotton Licensed Winnie the Pooh Gift UK 8-10
- Price
- £14.34
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 2y ago
Newest
by launch date
Disney Store Official Eeyore in Bathing Suit Small Soft Toy 18cm Seasonal Plush
- Price
- £13.34
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 4mo ago

Disney Eeyore Womens Nightdress Ladies Nightie Cotton Nightgown (16-18) Blue
- Price
- £11.42
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 4mo ago

Disney Winnie The Pooh Eeyore Inspired Candle Lavender & Milk Thistle 213G (1-Wick) - DISWTPC001U
- Price
- £15.09
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 7mo ago

Disney Womens Eeyore Blue Fleece Dressing Gown Fleece Hooded Ladies Robe (20-22)
- Price
- £27.84
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 10mo ago

Disney Womens Eeyore Blue Fleece Dressing Gown Fleece Hooded Ladies Robe (8-10)
- Price
- £28.21
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
80
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 90%
Open market
9%
- Disney65%
- Star Wars10%
- WZMPA8%
- Disney Store4%
- Funko2%
- Pyramid International2%
- Open — no brand owns it (6 brands, 9%)
Demand
Eeyore search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.4×
Search terms
Top Eeyore search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eeyore106K/yr
- eeyore gifts52K/yr
- eeyore gifts for women23K/yr
- eeyore bag4K/yr
Reviews and returns
What reviews say buyers love and hate about Eeyore
We read the reviews and the return reasons for every product selling here.
“Oversized eeyore hoodie”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eeyore questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









