Is eeyore profitable to sell on Amazon United Kingdom?

The niche generates £79K/yr across 29 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -31.4%. Flapen's verdict: Skip it (43/100).

How competitive is the eeyore niche?

12 brands and 80 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in eeyore?

Top complaints mined from reviews: Size-Overall. The return rate is 1.0%.

When does demand for eeyore peak?

Demand peaks in Nov–Dec; the busiest month runs 5.4× the quietest.

What does it cost to enter the eeyore niche?

Listings span £6.67–£65.02; the average listing price is £16.32 (sweet spot $15–$100). The average incumbent carries 643 reviews — the moat a new listing must climb.

eeyore

Skip it

Soft demand (-31.4% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Price range

Great£6.67–£65.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£16.32

avg listing price — sweet spot $15–$100

Review moat

Good643.07

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Market size

Bad£79K

£79K/yr · 185K searches

Growth

Bad-31.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, eeyore is a £79K/yr Amazon United Kingdom market (185K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

eeyore market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £49K–£65K; units × avg price
Conversion rate: 2.6%
Avg BSR: #491
Page quality: 0%
Prime: 90%
Sponsored: 41%
Out of stock: 12.9%
Avg brand age: 39 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

Disney65%
Star Wars10%
WZMPA8%
Disney Store4%
Funko2%
Pyramid International2%
Open — no brand owns it (6 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.4×

Open Trend

Top eeyore search terms

eeyore106K/yr -37.8%1.1% conv.
eeyore gifts52K/yr -20.4%1.1% conv.
eeyore gifts for women23K/yr -23.9%1.4% conv.
eeyore bag4K/yr +12.6%0.1% conv.

All search terms

Top eeyore products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Eeyore Womens Pyjama Set 100% cotton Licensed Winnie the Pooh Gift UK 20-22

Disney£16.414.6★1,124 rev

Disney Eeyore Womens Nightdress Ladies Nightie Cotton Nightgown (16-18) Blue

Disney£11.424.5★4 rev

Disney Stitch Womens Calf Length Socks for Women Teenagers Soft Stretchy Socks Pack of 5 - Gifts for Women (2.5/7.5 UK Blue Eeyore)

Star Wars£10.514.8★529 rev

WZMPA Eeyore Tote Bag Eeyore Fans Gift Let The Magic Blossom Eeyore Reusable Grocery Bag Eeyore Donkey Merchandise (Blossom Eeyore BG)

WZMPA£18.494.6★15 rev

Eeyore Womens Short Pyjama Set 100% cotton Licensed Winnie the Pooh Gift UK 8-10

Disney£14.344.6★226 rev

Newest

by launch date

Disney Store Official Eeyore in Bathing Suit Small Soft Toy 18cm Seasonal Plush

Disney Store£13.348 rev

4mo ago

Disney Eeyore Womens Nightdress Ladies Nightie Cotton Nightgown (16-18) Blue

Disney£11.424 rev

4mo ago

Disney Winnie The Pooh Eeyore Inspired Candle Lavender & Milk Thistle 213G (1-Wick) - DISWTPC001U

Disney£15.098 rev

7mo ago

Disney Womens Eeyore Blue Fleece Dressing Gown Fleece Hooded Ladies Robe (20-22)

Disney£27.8423 rev

10mo ago

Disney Womens Eeyore Blue Fleece Dressing Gown Fleece Hooded Ladies Robe (8-10)

Disney£28.2123 rev

10mo ago

What buyers say about eeyore

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Good quality purchase for my newborn grandson”

Gifting Purpose12%

“Great gift”

Advertised Vs Actual Product9%

“Just as advertised”

Soft Feel8%

“Soft material and comfortable”

Comfort-Overall6%

“So comfortable”

Value For Money5%

“value for money buy”

Warmth4%

“Very warm”

Smell4%

“Nice smell”

Color4%

“Very pretty”

Size-Overall4%

“Perfect fit good quality”

What buyers complain about

Size-Overall63%

“Oversized eeyore hoodie”

Top return reasons

Size-Overall58%

Quality-Overall6%

Value For Money5%

Gifting Purpose4%

Scratch Resistance4%

Smell3%

Feet Fit3%

Advertised Vs Actual Product3%

Material Quality3%

Thin3%

Common questions

Is eeyore profitable to sell on Amazon United Kingdom?: The niche generates £79K/yr across 29 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -31.4%. Flapen's verdict: Skip it (43/100).
How competitive is the eeyore niche?: 12 brands and 80 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in eeyore?: Top complaints mined from reviews: Size-Overall. The return rate is 1.0%.
When does demand for eeyore peak?: Demand peaks in Nov–Dec; the busiest month runs 5.4× the quietest.
What does it cost to enter the eeyore niche?: Listings span £6.67–£65.02; the average listing price is £16.32 (sweet spot $15–$100). The average incumbent carries 643 reviews — the moat a new listing must climb.