eevee
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Price range
Great£8.16–£45.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.04avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good992.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£35K£35K/yr · 116K searches
According to Flapen's Amazon United Kingdom niche tracking, eevee is a £35K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
eevee market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £21K–£28K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #386
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 81%
- Out of stock
- 10.7%
- Avg brand age
- 32 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
160
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
46%
Top 20: 85%
Open market
6%
- Zavvi47%
- Pokémon34%
- Mega Bloks5%
- LEGO4%
- Funko3%
- Jazwares2%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -6.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top eevee search terms
- eevee60K/yr
- pokemon eevee17K/yr
- eeveelutions10K/yr
- evee pokemon7K/yr
- eevee pokemon7K/yr
- evie pokemon6K/yr
- evee5K/yr
- pokemon eevee evolution4K/yr
Top eevee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zavvi Pokémon Circle of Eevee Evolutions Unisex T-Shirt - Black 4XL
Zavvi£8.160.0★0 rev
Pokémon Boys or Girls Hooded Fleece Onesie Kids All in One Pyjamas Eevee Age 9-10 Years
Pokémon£15.564.6★1,204 rev
Zavvi Pokémon Chain of Eevee Evolutions Unisex T-Shirt - White L
Zavvi£10.790.0★0 rev
Pokemon Kids Pyjamas Eevee 7-8 Years
Pokémon£14.334.7★70 rev
Zavvi Pokémon Circle of Eevee Evolutions Unisex T-Shirt - Black 5XL
Zavvi£9.670.0★0 rev
Newest
by launch date
LEGO Pokémon Eevee Figure - Building Set for Adults - Anime Model Kit w/Posable Limbs Ears & Tail - DIY Room or Desk Decor - Collectible Gaming Gift Idea - 72151
LEGO£45.16112 rev
Zavvi Pokémon Circle of Eevee Evolutions Unisex T-Shirt - Black 4XL
Zavvi£8.160 rev
Zavvi Pokémon Chain of Eevee Evolutions Unisex T-Shirt - White L
Zavvi£10.790 rev
Zavvi Pokémon Circle of Eevee Evolutions Unisex T-Shirt - Black 5XL
Zavvi£9.670 rev
Zavvi Pokémon Circle of Eevee Evolutions Unisex T-Shirt - Black XL
Zavvi£9.640 rev
Trending
90-day click momentumZavvi Pokémon Circle of Eevee Evolutions Unisex T-Shirt - Black 5XL
Zavvi£9.670.0★
Zavvi Pokémon Eeveelution Unisex T-Shirt - White L
Zavvi£9.960.0★
Zavvi Pokémon Chain of Eevee Evolutions Unisex T-Shirt - White XXL
Zavvi£10.810.0★
Zavvi Pokémon Chain of Eevee Evolutions Unisex T-Shirt - White XL
Zavvi£9.950.0★
Zavvi Pokémon Chain of Eevee Evolutions Unisex T-Shirt - White 4XL
Zavvi£10.810.0★
What buyers say about eevee
What buyers praise and complain about, mined from review topics.What buyers love
“The typical LEGO quality is there, beautiful finish, well-calibrated pieces”
“right size”
“is great for the price”
“Was a gift for my daughter”
“As described”
“Kids loved it”
“I think it's a super cute design”
“Soft and cuddly”
“perfect for an afternoon of assembly”
“Great lego set”
What buyers complain about
“Smaller than I thought”
“Usual lego quality model”
“But the prices of them are ridiculously high because of the brand”
“Leaks”
“Its not fun its torture”
“Although the box says its aimed at adults, my 12-year-old managed to build most of it himself with just a little help here near the end where putting the head together is a little fragile, so its definitely approachable for younger LEGO and Pokémon fans too”
Top return reasons
Common questions
- Is eevee profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 31 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the eevee niche?
- 10 brands and 160 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in eevee?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.5%.
- When does demand for eevee peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the eevee niche?
- Listings span £8.16–£45.16; the average listing price is £14.04 (sweet spot $15–$100). The average incumbent carries 992 reviews — the moat a new listing must climb.