How competitive is the Eevee niche on Amazon United Kingdom?

10 brands and 160 sellers compete in Eevee on Amazon United Kingdom. The top 5 Eevee products take 46% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Eevee?

Eevee buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Eevee niche?

Eevee sells for £14.04 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £8.16–£45.16. The average incumbent carries 992 reviews — the moat a new listing must climb.

Eevee

a small market ($35K/yr) — Eevee doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

This niche Category average

Is Eevee profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Eevee is a £35K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Eevee: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.1% over the last 90 days and 2.1% of searches end in a purchase.

£35K

revenue / yr

Units sold / yr2K

Search volume / yr-6.1%116K

Conversion rate2.1%

Avg price£14.04

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers10 · 160

Top-5 product click share46%

Open market7%

Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 31 products

Top Eevee products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Zavvi Pokémon Circle of Eevee Evolutions Unisex T-Shirt - Black 4XL

Price: £8.16
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

Pokémon Boys or Girls Hooded Fleece Onesie Kids All in One Pyjamas Eevee Age 9-10 Years

Price: £15.56
Rating: 4.6/5
Reviews: 1,204
Age: 2y ago

Zavvi Pokémon Chain of Eevee Evolutions Unisex T-Shirt - White L

Price: £10.79
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

Pokemon Kids Pyjamas Eevee 7-8 Years

Price: £14.33
Rating: 4.7/5
Reviews: 70
Age: 1y ago

Zavvi Pokémon Circle of Eevee Evolutions Unisex T-Shirt - Black 5XL

Price: £9.67
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

Newest

by launch date

LEGO Pokémon Eevee Figure - Building Set for Adults - Anime Model Kit w/Posable Limbs Ears & Tail - DIY Room or Desk Decor - Collectible Gaming Gift Idea - 72151

Price: £45.16
Rating: 4.5/5
Reviews: 112
Age: 2mo ago

Zavvi Pokémon Circle of Eevee Evolutions Unisex T-Shirt - Black 4XL

Price: £8.16
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

Zavvi Pokémon Chain of Eevee Evolutions Unisex T-Shirt - White L

Price: £10.79
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

Zavvi Pokémon Circle of Eevee Evolutions Unisex T-Shirt - Black 5XL

Price: £9.67
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

Zavvi Pokémon Circle of Eevee Evolutions Unisex T-Shirt - Black XL

Price: £9.64
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)9 products missing review or click data not plotted

Brands

10 falling

Sellers

160

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

Zavvi47%
Pokémon34%
Mega Bloks5%
LEGO4%
Funko3%
Jazwares2%
Open — no brand owns it (4 brands, 6%)

Eevee demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume116KCVR2.1%Products31Brands10Top 5 Brands93%OOS Rate10.7%Rating4.5★Reviews992Avg BSR#386

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Top Eevee search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

eevee60K/yr -7.4%0.9% conv.
pokemon eevee17K/yr -33.1%1.0% conv.
eeveelutions10K/yr +29.9%0.5% conv.
evee pokemon7K/yr +24.6%2.2% conv.
eevee pokemon7K/yr -3.5%0.8% conv.
evie pokemon6K/yr +12.3%2.2% conv.
evee5K/yr -17.2%0.9% conv.
pokemon eevee evolution4K/yr +12.0%0.0% conv.

What reviews say buyers love and hate about Eevee

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Quality-Overall16%

“The typical LEGO quality is there, beautiful finish, well-calibrated pieces”

Size-Overall13%

“right size”

Value For Money11%

“is great for the price”

Gifting Purpose11%

“Was a gift for my daughter”

Advertised Vs Actual Product8%

“As described”

What buyers complain about

80% of reviews

Size-Overall30%

“Smaller than I thought”

Quality-Overall15%

“Usual lego quality model”

Value For Money13%

“But the prices of them are ridiculously high because of the brand”

Leak-Proof10%

“Leaks”

Fun/Entertainment Experience10%

“Its not fun its torture”

Eevee return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

42%

2Defective Material/Parts

13%

3Adhesion/Stickiness

4Gifting Purpose

5Shape/Style

Common Eevee questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Eevee 44/100 on Amazon United Kingdom — Skip it. The niche generates £35K/yr across 31 tracked products. 2 of 13 products launched in the last 360 days are still selling. Search demand moved -6.1% over the last 90 days.