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Eevee

Fail

Shoppers spend only $35K a year here, so Eevee is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£35K/yr116K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
46%top-5 click share · 10 brands · 160 sellers

Flapen Score

Eevee against its category

The dotted line is the Fashion average. Past it, Eevee is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eevee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eevee 116K times last year and spent an estimated £35K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
2.1%
Market size, estimated
£35Ka year
Peak month
December2.8× the quietest month
Top search term
eevee60K searches a year

02 · Price

A sale here is worth £14.04.

Listings sell for £14.04 on average, from £8.16 to £45.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.04 that is £0 to £1K a year per listing.

Average price
£14.04under the $15 to $100 sweet spot
Price range
£8.16–£45.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #386 within Boys. It carries 992 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
65%
Out of stock, average day
10.7%
Average rank
#386in Boys
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
992per listing
Listings tracked
31

04 · Newcomers

Amazon counts 2 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Eevee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£698£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)9 products missing review or click data not plotted

Brands

10 falling

Sellers

160

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

6%

  • Zavvi47%
  • Pokémon34%
  • Mega Bloks5%
  • LEGO4%
  • Funko3%
  • Jazwares2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Eevee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Eevee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eevee60K/yr
  • pokemon eevee17K/yr
  • eeveelutions10K/yr
  • evee pokemon7K/yr
  • eevee pokemon7K/yr
  • evie pokemon6K/yr
  • evee5K/yr
  • pokemon eevee evolution4K/yr

Reviews and returns

What reviews say buyers love and hate about Eevee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.05

Smaller than I thought

tiny

wow its tiny, I wasnt buying it for the nightlight purposes so Im not too bothered about that

Quality-Overall15%+1.01

Usual lego quality model

Very cheap quality

Value For Money13%+0.41

But the prices of them are ridiculously high because of the brand

Definitely not worth the price

It is a pricey object

Leak-Proof10%

Leaks

Was great for the first couple of months then started to leak

Fun/Entertainment Experience10%−0.05

Its not fun its torture

Love

Quality-Overall16%+1.01

The typical LEGO quality is there, beautiful finish, well-calibrated pieces

Excellent quality

Overall, I'm really happy with the quality and would happily buy more from the Pokémon Funko Pop range

Size-Overall13%−0.05

right size

Size is as it says

Not too small perfect size

Value For Money11%+0.41

is great for the price

worth it

Great value for money

Gifting Purpose11%+0.94

Was a gift for my daughter

Good gift

Present for my grandson

Advertised Vs Actual Product8%+0.69

As described

exactly what ordered

Exactly as described

Return

0.5% Return rate 50% Fixable by listing

Size-Overall42%▁█▅▁▂▁

Smaller than I thought

tiny

wow its tiny, I wasnt buying it for the nightlight purposes so Im not too bothered about that

Defective Material/Parts13%▁▁▁▃█▂
Adhesion/Stickiness6%▁▁▁▁▁█
Gifting Purpose6%▁▁▁▅█▁
Shape/Style4%▁█▁▁▁▁

FAQ

Common Eevee questions

Answered from the same tracked data.