Eevee
FailShoppers spend only $35K a year here, so Eevee is a Fail.
- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £35K/yr116K searches / yr
- 90-day growth
- -6.1%search demand this quarter
- Competition
- 46%top-5 click share · 10 brands · 160 sellers
Flapen Score
Eevee against its category
The dotted line is the Fashion average. Past it, Eevee is stronger. Inside it, weaker.
Market
The Eevee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eevee 116K times last year and spent an estimated £35K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- -6.1%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £35Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- eevee60K searches a year
02 · Price
A sale here is worth £14.04.
Listings sell for £14.04 on average, from £8.16 to £45.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.04 that is £0 to £1K a year per listing.
- Average price
- £14.04under the $15 to $100 sweet spot
- Price range
- £8.16–£45.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #386 within Boys. It carries 992 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 65%
- Out of stock, average day
- 10.7%
- Average rank
- #386in Boys
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 992per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 2 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Eevee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Zavvi Pokémon Circle of Eevee Evolutions Unisex T-Shirt - Black 4XL
- Price
- £8.16
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Pokémon Boys or Girls Hooded Fleece Onesie Kids All in One Pyjamas Eevee Age 9-10 Years
- Price
- £15.56
- Rating
- 4.6/5
- Reviews
- 1,204
- Age
- 2y ago

Zavvi Pokémon Chain of Eevee Evolutions Unisex T-Shirt - White L
- Price
- £10.79
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Pokemon Kids Pyjamas Eevee 7-8 Years
- Price
- £14.33
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 1y ago

Zavvi Pokémon Circle of Eevee Evolutions Unisex T-Shirt - Black 5XL
- Price
- £9.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Trending
90-day click momentum
Zavvi Pokémon Circle of Eevee Evolutions Unisex T-Shirt - Black 5XL
- Price
- £9.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Zavvi Pokémon Eeveelution Unisex T-Shirt - White L
- Price
- £9.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Zavvi Pokémon Chain of Eevee Evolutions Unisex T-Shirt - White XXL
- Price
- £10.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Zavvi Pokémon Chain of Eevee Evolutions Unisex T-Shirt - White XL
- Price
- £9.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Zavvi Pokémon Chain of Eevee Evolutions Unisex T-Shirt - White 4XL
- Price
- £10.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Newest
by launch date
LEGO Pokémon Eevee Figure - Building Set for Adults - Anime Model Kit w/Posable Limbs Ears & Tail - DIY Room or Desk Decor - Collectible Gaming Gift Idea - 72151
- Price
- £45.16
- Rating
- 4.5/5
- Reviews
- 112
- Age
- 2mo ago

Zavvi Pokémon Circle of Eevee Evolutions Unisex T-Shirt - Black 4XL
- Price
- £8.16
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Zavvi Pokémon Chain of Eevee Evolutions Unisex T-Shirt - White L
- Price
- £10.79
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Zavvi Pokémon Circle of Eevee Evolutions Unisex T-Shirt - Black 5XL
- Price
- £9.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Zavvi Pokémon Circle of Eevee Evolutions Unisex T-Shirt - Black XL
- Price
- £9.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
160
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
46%
Top 20: 85%
Open market
6%
- Zavvi47%
- Pokémon34%
- Mega Bloks5%
- LEGO4%
- Funko3%
- Jazwares2%
- Open — no brand owns it (4 brands, 6%)
Demand
Eevee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Eevee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eevee60K/yr
- pokemon eevee17K/yr
- eeveelutions10K/yr
- evee pokemon7K/yr
- eevee pokemon7K/yr
- evie pokemon6K/yr
- evee5K/yr
- pokemon eevee evolution4K/yr
Reviews and returns
What reviews say buyers love and hate about Eevee
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smaller than I thought
tiny
wow its tiny, I wasnt buying it for the nightlight purposes so Im not too bothered about that
Usual lego quality model
Very cheap quality
But the prices of them are ridiculously high because of the brand
Definitely not worth the price
It is a pricey object
Leaks
Was great for the first couple of months then started to leak
Its not fun its torture
Love
The typical LEGO quality is there, beautiful finish, well-calibrated pieces
Excellent quality
Overall, I'm really happy with the quality and would happily buy more from the Pokémon Funko Pop range
right size
Size is as it says
Not too small perfect size
is great for the price
worth it
Great value for money
Was a gift for my daughter
Good gift
Present for my grandson
As described
exactly what ordered
Exactly as described
Return
0.5% Return rate 50% Fixable by listing
Smaller than I thought
tiny
wow its tiny, I wasnt buying it for the nightlight purposes so Im not too bothered about that
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eevee questions
Answered from the same tracked data.









