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Easter Bunny Costume Adult

Fail

Demand is soft, at -94.8% this quarter, so Easter Bunny Costume Adult is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£17K/yr237K searches / yr
90-day growth
-94.8%search demand this quarter
Competition
47%top-5 click share · 17 brands · 39 sellers

Flapen Score

Easter Bunny Costume Adult against its category

The dotted line is the Fashion average. Past it, Easter Bunny Costume Adult is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Bunny Costume Adult market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Easter Bunny Costume Adult 237K times last year and spent an estimated £17K. The top 5 brands take 74% of clicks. Demand peaks in Mar–Apr. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -94.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-94.8%
Conversion, latest week
0.3%
Market size, estimated
£17Ka year
Peak month
April52.0× the quietest month
Top search term
bunny costume55K searches a year

02 · Price

A sale here is worth £22.85.

Listings sell for £22.85 on average, from £11.82 to £54.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £22.85 that is £0 to £2K a year per listing.

Average price
£22.85inside the $15 to $100 sweet spot
Price range
£11.82–£54.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #987 within Nightwear, Lingerie & Underwear. It carries 261 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
93%
Out of stock, average day
25.4%
Average rank
#987in Nightwear, Lingerie & Underwear
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
261per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Easter Bunny Costume Adult products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

39

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

21%

  • KORURACLUB30%
  • MAISUIZI23%
  • WAFUNNE9%
  • PENGMAI6%
  • Wicked Costumes6%
  • Smiffys5%

Demand

Easter Bunny Costume Adult search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 52.0×

Search terms

Top Easter Bunny Costume Adult search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bunny costume55K/yr
  • rabbit costume13K/yr
  • bunny costume adult27K/yr
  • easter bunny costume adult58K/yr
  • rabbit costume adult9K/yr
  • easter bunny costume21K/yr
  • bunny onesie adult5K/yr
  • adult bunny costume8K/yr
  • peter rabbit costume adult4K/yr
  • easter costume adult10K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Bunny Costume Adult

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+0.40

found the body section a bit short for me

it is way too big

the basket is a bit too small

Quality-Overall21%−0.07

quality is very poor

dont expect top quality

the quality isnt the best

Stretchability/Expandability/Elasticity14%−0.22

Not stretching enough

Material Quality7%+1.26

I was reluctant to try an iron on any of the material

Strength5%+0.19

flimsy to be practical

Love

Size-Overall25%+0.40

it actually fits well

Can fit Men and Women

the xs-m fit perfectly

Quality-Overall19%−0.07

Well made suit

Good quality clothing head was brilliant

Great quality

Value For Money17%+1.85

Very good value for money

the price is definitely worth it for the overall quality :

Definitely worth the money

Comfort-Overall7%+0.34

Surprisingly comfortable

gives you lots of confidence when wearing

She says it is very comfortable

Material Quality7%+1.26

The material of the suite is fine for it's price

Great material, well made

Return

2.9% Return rate 76% Fixable by listing

Size-Overall66%█▆▆▆▃▅

found the body section a bit short for me

it is way too big

the basket is a bit too small

Quality-Overall9%▁▂▂▂▃█

quality is very poor

dont expect top quality

the quality isnt the best

Material Quality4%▁▁▁▂█▁

I was reluctant to try an iron on any of the material

Inflation/Deflation4%▁▁▄█▁▁
Defective Material/Parts2%▁█▂▂▁▁

FAQ

Common Easter Bunny Costume Adult questions

Answered from the same tracked data.