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Easter Bunny

Fail

Demand is soft, at -70.0% this quarter, so Easter Bunny is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£35K/yr152K searches / yr
90-day growth
-70.0%search demand this quarter
Competition
45%top-5 click share · 25 brands · 156 sellers

Flapen Score

Easter Bunny against its category

The dotted line is the Fashion average. Past it, Easter Bunny is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Bunny market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Easter Bunny 152K times last year and spent an estimated £35K. The top 5 brands take 58% of clicks. Demand peaks in Mar–Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -70.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-70.0%
Conversion, latest week
1.6%
Market size, estimated
£35Ka year
Peak month
April12.4× the quietest month
Top search term
bunny119K searches a year

02 · Price

A sale here is worth £14.27.

Listings sell for £14.27 on average, from £3.88 to £46.49. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £14.27 that is £0 to £1K a year per listing.

Average price
£14.27under the $15 to $100 sweet spot
Price range
£3.88–£46.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #544 within Girls. It carries 619 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
97%
Out of stock, average day
14.2%
Average rank
#544in Girls
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
619per listing
Listings tracked
34

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Easter Bunny products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

156

Est. top-5 brand share

58%

Top 20: 95%

Est. top-5 click share

45%

Top 20: 84%

Open market

37%

  • prechentty19%
  • KORURACLUB16%
  • Cansok10%
  • The Magic Toy Shop6%
  • STARKET6%
  • ZOONAI6%

Demand

Easter Bunny search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 12.4×

Search terms

Top Easter Bunny search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bunny119K/yr
  • bunnies9K/yr
  • easter bunny toy12K/yr
  • easter rabbit7K/yr
  • easter bunnies soft toys4K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Bunny

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Soft Feel”
19%of negative reviews mention “Value For Money”
0.8%of orders come back
“can find cheaper elsewere”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Easter Bunny questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data