Easter Bunny
FailDemand is soft, at -70.0% this quarter, so Easter Bunny is a Fail.
- Flapen Score
- 48 / 100Ranks 1,186 of 2,461 Fashion niches · on the category median48
- Market size
- £35K/yr152K searches / yr
- 90-day growth
- -70.0%search demand this quarter
- Competition
- 45%top-5 click share · 25 brands · 156 sellers
Flapen Score
Easter Bunny against its category
The dotted line is the Fashion average. Past it, Easter Bunny is stronger. Inside it, weaker.
Market
The Easter Bunny market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Easter Bunny 152K times last year and spent an estimated £35K. The top 5 brands take 58% of clicks. Demand peaks in Mar–Apr. Flapen scores it 48 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -70.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 152K
- Growth, 90 days vs prior 90
- -70.0%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £35Ka year
- Peak month
- April12.4× the quietest month
- Top search term
- bunny119K searches a year
02 · Price
A sale here is worth £14.27.
Listings sell for £14.27 on average, from £3.88 to £46.49. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £14.27 that is £0 to £1K a year per listing.
- Average price
- £14.27under the $15 to $100 sweet spot
- Price range
- £3.88–£46.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #544 within Girls. It carries 619 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 97%
- Out of stock, average day
- 14.2%
- Average rank
- #544in Girls
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 619per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Easter Bunny products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
prechentty Kids Slippers Girls Boys Bunny Slippers Warm House Plush Fuzzy Indoor Slippers Non-Slip White Size 5.5/6.5 UK
- Price
- £17.31
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 12mo ago

Cansok Women Animal Hare Rabbit Socks Bunny Gifts Novelty Dress Crew Socks (Bunny - 4 pairs)
- Price
- £9.73
- Rating
- 4.8/5
- Reviews
- 1,180
- Age
- 9y ago

The Magic Toy Shop Grey Plush Rabbit Bunny Teddy 25cm / 10 - Soft Cuddly Toy Seated Stuffed Animal - Great Gift for Kids & Adults for All Occasions
- Price
- £7.87
- Rating
- 4.8/5
- Reviews
- 148
- Age
- 5y ago

KORURACLUB Cosplay Sexy Bunny Outfit Black and Pink Cosplay lingerie for women Animal Costumes Bunny Bodysuit (L-XL)
- Price
- £29.26
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 1y ago

STARKET Rabbit Gifts For Rabbit Lovers Rabbit Gifts For Women Bunny Keyring Just A Girl Who Loves Bunnies Themed Gifts Presents For Daughter Bunny Gifts For Women Easter Basket Stuffer
- Price
- £3.88
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 1y ago
Trending
90-day click momentum
prechentty Kids Slippers Girls Boys Bunny Slippers Warm House Plush Fuzzy Indoor Slippers Non-Slip White Size 5.5/6.5 UK
- Price
- £17.31
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 12mo ago

prechentty Kids Slippers Girls Boys Bunny Slippers Warm House Plush Fuzzy Indoor Slippers Non-Slip Pink Size 4.5/5.5 UK
- Price
- £15.65
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 12mo ago

KORURACLUB Bunny Girl Cosplay Anime Bunny Bodysuit Halloween Cosplay Lingerie for Women Animal Costumes Cosplay Events (Black Cat L)
- Price
- £22.55
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 10mo ago

KORURACLUB Cosplay Sexy Bunny Outfit Grey Cosplay lingerie for women Animal Costumes Bunny Bodysuit (XS-M)
- Price
- £28.19
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 1y ago

KORURACLUB Cosplay Sexy Bunny Outfit Black and Pink Cosplay lingerie for women Animal Costumes Bunny Bodysuit (L-XL)
- Price
- £29.26
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 1y ago
Newest
by launch date
nnOuOnn Bunny Keychain in a Tin Pocket Cute Plush Fluffly Bunnies Keyring Rabbit Key Ring Easter Gifts for Women With Gift Box & Bags (Pink 15cm)
- Price
- £11.78
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 4mo ago

KORURACLUB Bunny Girl Cosplay Anime Bunny Bodysuit Halloween Cosplay Lingerie for Women Animal Costumes Cosplay Events (Black Cat L)
- Price
- £22.55
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 10mo ago

prechentty Kids Slippers Girls Boys Bunny Slippers Warm House Plush Fuzzy Indoor Slippers Non-Slip White Size 5.5/6.5 UK
- Price
- £17.31
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 12mo ago

prechentty Kids Slippers Girls Boys Bunny Slippers Warm House Plush Fuzzy Indoor Slippers Non-Slip Pink Size 4.5/5.5 UK
- Price
- £15.65
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 12mo ago

ZOONAI Cute Bunny Plush Keychain for Backpack 3.5 Inch Mini Rabbit Bag Purse Charm Decoration for Women Girls (Gray Pink)
- Price
- £5.88
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
156
Top-5 brand share
58%
Top 20: 95%
Top-5 click share
45%
Top 20: 84%
Open market
37%
- prechentty19%
- KORURACLUB16%
- Cansok10%
- The Magic Toy Shop6%
- STARKET6%
- ZOONAI6%
Demand
Easter Bunny search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 12.4×
Search terms
Top Easter Bunny search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bunny119K/yr
- bunnies9K/yr
- easter bunny toy12K/yr
- easter rabbit7K/yr
- easter bunnies soft toys4K/yr
Reviews and returns
What reviews say buyers love and hate about Easter Bunny
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
can find cheaper elsewere
Quite expensive for what it is
Poor value
I Got small size. wrong size
Small notebook
Small
However this broke after a few weeks
Broken
Stopped working
also found the rabbit's colours were not as attractive or vibrant as in the advertised photograph
The one that arrived was white
Battery broken after less than 2 months
No long lasting battery power
Love
Soft and fluffy
Lovely and soft
Soft and cuddle bunny
Good quality as is expected with lego
Very well made
Good quality
Great interactive toy
overall its a good toy
Great Lego Set
Excellent value for money
A well made gift at a reasonable price
Good value
Cute gift
Perfect for a birthday present
Gift it was lovely
Return
0.8% Return rate 46% Fixable by listing
I Got small size. wrong size
Small notebook
Small
Its not the actual product advertised I am returning this product
Item quality is low quality for the price paid
Low quality
not great quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Easter Bunny questions
Answered from the same tracked data.









