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Easter Bunny

Fail

Demand is soft, at -70.0% this quarter, so Easter Bunny is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£35K/yr152K searches / yr
90-day growth
-70.0%search demand this quarter
Competition
45%top-5 click share · 25 brands · 156 sellers

Flapen Score

Easter Bunny against its category

The dotted line is the Fashion average. Past it, Easter Bunny is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Bunny market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Easter Bunny 152K times last year and spent an estimated £35K. The top 5 brands take 58% of clicks. Demand peaks in Mar–Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -70.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-70.0%
Conversion, latest week
1.6%
Market size, estimated
£35Ka year
Peak month
April12.4× the quietest month
Top search term
bunny119K searches a year

02 · Price

A sale here is worth £14.27.

Listings sell for £14.27 on average, from £3.88 to £46.49. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £14.27 that is £0 to £1K a year per listing.

Average price
£14.27under the $15 to $100 sweet spot
Price range
£3.88–£46.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #544 within Girls. It carries 619 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
97%
Out of stock, average day
14.2%
Average rank
#544in Girls
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
619per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Easter Bunny products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

156

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

45%

Top 20: 84%

Open market

37%

  • prechentty19%
  • KORURACLUB16%
  • Cansok10%
  • The Magic Toy Shop6%
  • STARKET6%
  • ZOONAI6%

Demand

Easter Bunny search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 12.4×

Search terms

Top Easter Bunny search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bunny119K/yr
  • bunnies9K/yr
  • easter bunny toy12K/yr
  • easter rabbit7K/yr
  • easter bunnies soft toys4K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Bunny

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%−0.03

can find cheaper elsewere

Quite expensive for what it is

Poor value

Size-Overall18%−0.03

I Got small size. wrong size

Small notebook

Small

Durability8%

However this broke after a few weeks

Broken

Stopped working

Color8%−0.01

also found the rabbit's colours were not as attractive or vibrant as in the advertised photograph

The one that arrived was white

Battery Life6%−0.02

Battery broken after less than 2 months

No long lasting battery power

Love

Soft Feel25%

Soft and fluffy

Lovely and soft

Soft and cuddle bunny

Quality-Overall15%−0.01

Good quality as is expected with lego

Very well made

Good quality

Fun/Entertainment Experience14%+0.94

Great interactive toy

overall its a good toy

Great Lego Set

Value For Money10%−0.03

Excellent value for money

A well made gift at a reasonable price

Good value

Gifting Purpose10%+0.75

Cute gift

Perfect for a birthday present

Gift it was lovely

Return

0.8% Return rate 46% Fixable by listing

Size-Overall23%▃▃▆▅█▇

I Got small size. wrong size

Small notebook

Small

Gifting Purpose12%▄█▅▂▁▂
Advertised Vs Actual Product8%▅█▃▆▄▁

Its not the actual product advertised I am returning this product

Quality-Overall6%▁▁▁▇█▄

Item quality is low quality for the price paid

Low quality

not great quality

Functionality-Overall6%▆▇█▆▁▁

FAQ

Common Easter Bunny questions

Answered from the same tracked data.