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Earring Stack

Fail

Prices span $8.25–$14.25, mostly outside the sweet spot, so Earring Stack is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£91K/yr350K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
66%top-5 click share · 13 brands · 14 sellers

Flapen Score

Earring Stack against its category

The dotted line is the Fashion average. Past it, Earring Stack is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Earring Stack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Earring Stack 350K times last year and spent an estimated £91K. The top 5 brands take 77% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 350K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
350K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
2.4%
Market size, estimated
£91Ka year
Top search term
earring stack57K searches a year

02 · Price

A sale here is worth £10.80.

Listings sell for £10.80 on average, from £8.25 to £14.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.80 that is £1K to £3K a year per listing.

Average price
£10.80under the $15 to $100 sweet spot
Price range
£8.25–£14.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #315 within Jewellery. It carries 357 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#315in Jewellery
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
357per listing
Listings tracked
18

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Earring Stack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

14

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

18%

  • CASSIECA38%
  • Morfetto15%
  • Roheafer12%
  • FIOROYAL7%
  • Chriscoco5%
  • LOLIAS5%
  • Open — no brand owns it (7 brands, 18%)

Demand

Earring Stack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '25Holiday '25NovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.6× · 9 of 12 months tracked

Search terms

Top Earring Stack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • earring stack57K/yr
  • earring set38K/yr
  • earring sets31K/yr
  • earrings set33K/yr
  • gold earring stack15K/yr
  • ear stack earrings set18K/yr
  • silver earring stack14K/yr
  • earring stacks13K/yr
  • earring stacks sterling silver13K/yr
  • silver earrings set14K/yr

Reviews and returns

What reviews say buyers love and hate about Earring Stack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.27

Not fit for purpose

There is a big but

Very small

Quality-Overall14%

Poor quality

Rubbish quality

Very poor quality

Value For Money11%+1.09

They look far more expensive than they are

but not worth £30 in total

Waste of money

Ease Of Use10%−0.01

not easy to use

not practical

takes a bit of time to put them on

Durability7%−0.15

Good for a couple weeks then the earring backs discolour and fade

Fade over time

I've lost two in two weeks

Love

Value For Money28%+1.09

Good for price

value for money

Excellent value for money

Quality-Overall20%

Amazing quality

Really good quality earrings

Good quality set

Comfort-Overall8%+0.55

Very comfortable

comfortable in the ear

Comfortable to wear

Allergies5%+0.43

No irritation

They dont cause any irritation

no sore ears

Size-Overall4%−0.27

they fit perfectly

Perfect x

Lovely set, not too big

Return

0.7% Return rate 52% Fixable by listing

Size-Overall36%▆▅█▆▆▇

Not fit for purpose

There is a big but

Very small

Metal Authenticity14%▄▇█▇█▇

Noo silver 😢 Is so so

Quality-Overall7%▂█▂▆▃█

Poor quality

Rubbish quality

Very poor quality

Color6%▇▆▂▇█▆

Changed colour

Changed colour after a few wears

The star earrings turned my ears green

Fastener Quality6%█▁▅▅▆▃

Earring clasp doesnt fasten after wearing for two days

FAQ

Common Earring Stack questions

Answered from the same tracked data.