Is earring stack profitable to sell on Amazon United Kingdom?

The niche generates £91K/yr across 18 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (43/100).

How competitive is the earring stack niche?

13 brands and 14 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in earring stack?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.7%.

What does it cost to enter the earring stack niche?

Listings span £8.25–£14.25; the average listing price is £10.80 (sweet spot $15–$100). The average incumbent carries 357 reviews — the moat a new listing must climb.

earring stack

Skip it

Prices mostly outside the sweet spot ($8.25–$14.25) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great357

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Avg price

Okay£10.80

avg listing price — sweet spot $15–$100

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad£91K

£91K/yr · 350K searches

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

Price range

Bad£8.25–£14.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, earring stack is a £91K/yr Amazon United Kingdom market (350K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 43/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

earring stack market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £65K–£86K; units × avg price
Conversion rate: 2.4%
Avg BSR: #315
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 6.3%
Avg brand age: 29 months
Avg seller age: 197 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

18%

CASSIECA38%
Morfetto15%
Roheafer12%
FIOROYAL7%
Chriscoco5%
LOLIAS5%
Open — no brand owns it (7 brands, 18%)

Demand

Weekly Amazon search volume, last 38 weeks — -4.9% search growth over the last 90 days.

Open Trend

Top earring stack search terms

earring stack57K/yr +6.0%0.9% conv.
earring set38K/yr -4.0%0.4% conv.
earring sets31K/yr -2.8%0.5% conv.
earrings set33K/yr -11.8%0.3% conv.
gold earring stack15K/yr -0.6%0.8% conv.
ear stack earrings set18K/yr +7.3%0.6% conv.
silver earring stack14K/yr +17.4%0.4% conv.
earring stacks13K/yr -14.2%0.6% conv.
earring stacks sterling silver13K/yr -11.9%0.9% conv.
silver earrings set14K/yr +8.8%0.5% conv.

All search terms

Top earring stack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CASSIECA 12Pairs Flat Back Earrings for Women Hypoallergenic Surgical Steel Earrings for Sensitive Ears Silver Hoop Stud Sleeper Earring Flatback Cartilage Tragus Helix Piercing Earring

CASSIECA£11.084.3★797 rev

Roheafer Silver Hoop Studs Earring Sets for Women 14K Gold Plated Huggie Hoop Earrings Surgical Steel Flat Back Earring Studs Stackable Cartilage Flatback Earring Stacks for Multiple Piercing

Roheafer£12.754.3★177 rev

Morfetto 3 Pairs Sterling Silver Earrings for Women Hypoallergenic Gold Plated Stud Hoop Earrings Dainty Flat Back Earrings Helix Cartilage Earrings Sets for Multiple Piercings Silver-Sun

Morfetto£9.164.4★51 rev

Hypoallergenic Sterling Silver Stud Hoops Earrings for Women - Studs Hoop Earrings Set Huggie Earring Stack Dainty Sterling Silver Earring Sets for Multiple Piercings with Gifts Box CZ

Morfetto£9.664.2★332 rev

FIOROYAL 7 Pairs Small Stud Hoop Earrings for Women -Hypoallergenic 14K Gold Plated Huggie Earring Sets for Multiple Piercing Dainty Earring Stacks Cute Silver Cartilage Jewelry Trendy GiftsG-Stylis

FIOROYAL£10.414.5★202 rev

Newest

by launch date

Chriscoco 22Pcs 14K Gold Plated Flat Back Earrings for Women Surgical Steel Small Hoop Stud Cartilage Earrings Set Hypoallergenic Earring Stack Conch Tragus Helix Piercing Jewellery Silver

Chriscoco£13.0162 rev

10mo ago

AVOTTO Sterling Silver Earrings Gifts 925 Silver Studs Hoops Earrings for Women Hypoallergenic Silver Hoop Drop Huggies Ladies Earrings Stacks Jewellry Gifts

Avotto£8.61192 rev

11mo ago

Adramata 12 Pairs Stud Hoop Earrings for Women Hypoallergenic Flat Back Earrings Stud Huggie Earring Sets for Multiple Piercing Conch Cartilage Earring Gold Silver Tragus Helix Piercing Jewellery

ADRAMATA£13.14281 rev

11mo ago

MILACOLATO Helix Piercing Jewellery Surgical Steel Earrings Hypoallergenic Flat Back Earring Stud Hoop Earrings Set Conch Piercings Silver Gold Cartilage Daith Tragus Piercing Jewellery Single PC-g

MILACOLATO£11.1092 rev

1y ago

3 Pairs Stud Hoops Earrings for Women 14K Gold Gold Hoop Earrings for Women Hypoallergenic Cartilage Earring-s for Multiple Piercing Dainty Small Stackable Hoop Earring-s Set

FUNTE£8.4085 rev

1y ago

What buyers say about earring stack

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money28%

“Good for price”

Quality-Overall20%

“Amazing quality”

Comfort-Overall8%

“Very comfortable”

Allergies5%

“No irritation”

Size-Overall4%

“they fit perfectly”

Advertised Vs Actual Product4%

“Just as described”

Shape/Style4%

“Stylish”

Ease Of Use3%

“Easy to use”

Brightness/Shine/Glow3%

“very shiny”

Weight Light2%

“these are the perfect weight for me”

What buyers complain about

Size-Overall23%

“Not fit for purpose”

Quality-Overall14%

“Poor quality”

Value For Money11%

“They look far more expensive than they are”

Ease Of Use10%

“not easy to use”

Durability7%

“Good for a couple weeks then the earring backs discolour and fade”

Allergies5%

“gave me an allergic reaction”

Color5%

“Changed colour”

Metal Authenticity3%

“Noo silver 😢 Is so so”

Fastener Quality3%

“Earring clasp doesnt fasten after wearing for two days”

Material Quality2%

“they lie about the material”

Top return reasons

Size-Overall36%

Metal Authenticity14%

Quality-Overall7%

Color6%

Fastener Quality6%

Functionality-Overall5%

Defective Material/Parts4%