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Earring Holder

Fail

Demand is soft, at -28.2% this quarter, so Earring Holder is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£63K/yr248K searches / yr
90-day growth
-28.2%search demand this quarter
Competition
51%top-5 click share · 33 brands · 39 sellers

Flapen Score

Earring Holder against its category

The dotted line is the Fashion average. Past it, Earring Holder is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Earring Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Earring Holder 248K times last year and spent an estimated £63K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
248K
Growth, 90 days vs prior 90
-28.2%
Conversion, latest week
2.6%
Market size, estimated
£63Ka year
Peak month
December3.5× the quietest month
Top search term
earring storage organiser161K searches a year

02 · Price

A sale here is worth £9.78.

Listings sell for £9.78 on average, from £4.31 to £29.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.78 that is £978 to £2K a year per listing.

Average price
£9.78under the $15 to $100 sweet spot
Price range
£4.31–£29.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£978–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #813 within Shoe, Jewellery & Watch Accessories. It carries 1,013 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
16.6%
Average rank
#813in Shoe, Jewellery & Watch Accessories
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,013per listing
Listings tracked
39

04 · Newcomers

Amazon counts 1 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Earring Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

33 falling

Sellers

39

Top-5 brand share

55%

Top 20: 89%

Top-5 click share

51%

Top 20: 84%

Open market

40%

  • Fanshiontide14%
  • ProCase14%
  • yarlung11%
  • PNSXING9%
  • YONZONE7%
  • NiHome5%

Demand

Earring Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Earring Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • earring storage organiser161K/yr
  • earring storage44K/yr
  • earring organiser27K/yr
  • earring box organiser12K/yr
  • rotating jewellery box5K/yr

Reviews and returns

What reviews say buyers love and hate about Earring Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.10

Each compartment is small

Not fit for purpose

Very small

Value For Money15%+0.69

A bit pricey

its not value for money

Looked slightly cheaper than I was expecting

Strength8%−0.12

in practice they feel a bit flimsy

Very flimsy and difficult to put together

Not very strong

Quality-Overall7%+0.27

Awful quality

had the same low quality feel described in other reviews

the overall build quality isnt as sturdy as expected

Assembly/Installation5%−0.01

I thought I was going to have to build or assemble atleast one thing

The assembly was actually more difficult than it seemed

Read the description, not pre-assembled

Love

Quality-Overall16%+0.27

Excellent product

it appears to be well made

All Stackers products are excellent

Storage Capacity14%+1.39

Great storage box

great storage capacity

Good storage

Value For Money13%+0.69

Good value

Great value

Amazing value

Ease Of Use7%

Easy to use

Easy to open and close, seems sturdy

easy to find

Advertised Vs Actual Product6%+0.31

Just as described

True to advert

just what she wanted

Return

1.7% Return rate 65% Fixable by listing

Size-Overall50%▆▆▄▅▇█

Each compartment is small

Not fit for purpose

Very small

Quality-Overall13%▇▅▄▄█▄

Awful quality

had the same low quality feel described in other reviews

the overall build quality isnt as sturdy as expected

Defective Material/Parts6%▄▆█▄▆█

Obviously has flaws

Color5%▅▂█▆▃▂

not white it's cream

Cream not white at all

Material Quality3%▆▂█▃▄▂

FAQ

Common Earring Holder questions

Answered from the same tracked data.