earring holder
Skip itSoft demand (-28.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,013.38avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.31–£29.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.78avg listing price — sweet spot $15–$100
Market size
Bad£63K£63K/yr · 248K searches
Growth
Bad-28.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, earring holder is a £63K/yr Amazon United Kingdom market (248K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
earring holder market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £49K–£59K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #813
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 16.6%
- Avg brand age
- 31 months
- Avg seller age
- 210 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
33 falling
Sellers
39
Top-5 brand share
55%
Top 20: 89%
Top-5 click share
51%
Top 20: 84%
Open market
40%
- Fanshiontide14%
- ProCase14%
- yarlung11%
- PNSXING9%
- YONZONE7%
- NiHome5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.2% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.5×
Top earring holder search terms
- earring storage organiser161K/yr
- earring storage44K/yr
- earring organiser27K/yr
- earring box organiser12K/yr
- rotating jewellery box5K/yr
Top earring holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fanshiontide Earring Holder Jewelry Holder Hanging Earring Organiser Earring Stand Display Wall Earring Hanger Wall Mount Jewelry Stand Holder for Necklaces Bracelet Earrings Ring
Fanshiontide£4.854.1★169 rev
ProCase Earring Holder Organizer Jewelry Box with 3 Drawers Acrylic Clear Earring Case with Adjustable Velvet Trays for Women - Grey 3 Layers
ProCase£15.984.6★3,015 rev
yarlung Acrylic Jewelry Storage Box Earring Holder with 5 Drawers 120 Grids Jewelry Organizer Tray Clear Ring Display Case for Beads Nail Tips Women Girls Birthday Gift
yarlung£12.344.5★321 rev
PNSXING Jewelry Organizer Large-Capacity 3-Tier 72-Grid - Perfect for Earrings Necklaces Rings & Beads (Clear)
PNSXING£8.254.1★21 rev
YONZONE Jewellery Box Organiser for Women Girls 3 Layer Large Jewellery Case Storage with Removable Compartment for Necklace Earrings Rings Bracelets PU Leather Travel Jewelry Boxes Gift White
YONZONE£14.584.4★1,422 rev
Newest
by launch date
EujRcf Earring Storage Organiser Earring Book Small Book Storage Bags With Button Portable Jewellery Rolls Portable Earring Storage for Business Trips Vacations or Special Occasions (Beige)
EujRcf£6.720 rev
PNSXING Jewelry Organizer Large-Capacity 3-Tier 72-Grid - Perfect for Earrings Necklaces Rings & Beads (Clear)
PNSXING£8.2521 rev
PNSXING Jewelry Organizer Large-Capacity 3-Tier 72-Grid - Perfect for Earrings Necklaces Rings & Beads (grey)
PNSXING£7.9721 rev
JORcadis Earring Storage Organiser Earring Holder Organiser for Travel and Home Use Compact Green Earring Storage Case 20 x 7 cm Suitable for Business Trips Vacations or Special Occasions
JORcadis£5.530 rev
BYYDANFC Earring Storage Organiser Portable Jewelry Roll With Multiple Compartments Ideal For Travel And Home Storage Green Design
BYYDANFC£4.310 rev
Trending
90-day click momentumBYYDANFC Earring Storage Organiser Portable Jewelry Roll With Multiple Compartments Ideal For Travel And Home Storage Green Design
BYYDANFC£4.310.0★
PNSXING Jewelry Organizer Large-Capacity 3-Tier 72-Grid - Perfect for Earrings Necklaces Rings & Beads (Clear)
PNSXING£8.254.1★
PNSXING Jewelry Organizer Large-Capacity 3-Tier 72-Grid - Perfect for Earrings Necklaces Rings & Beads (grey)
PNSXING£7.974.1★
JOYOLA 60 Holes Earring Stand Holder Earring Holder Organizer 3-Tier Earring Display Stand Rack Earring Hanger Rack Display Stand Jewellery Display Organiser with Wooden Base for Earrings
JOYOLA£8.653.9★
EujRcf Earring Storage Organiser Earring Book Small Book Storage Bags With Button Portable Jewellery Rolls Portable Earring Storage for Business Trips Vacations or Special Occasions (Beige)
EujRcf£6.720.0★
What buyers say about earring holder
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Great storage box”
“Good value”
“Easy to use”
“Just as described”
“Great value and lovely gift idea”
“it fits the bill”
“Really happy with this jewellery organiser”
“It looks stylish and well designed”
“Cute little jewellery box”
What buyers complain about
“Each compartment is small”
“A bit pricey”
“in practice they feel a bit flimsy”
“Awful quality”
“I thought I was going to have to build or assemble atleast one thing”
“cheap and nasty looking”
“Very fiddly to use”
“Wish I'd read the description before ordering”
“not white it's cream”
“Obviously has flaws”
Top return reasons
Common questions
- Is earring holder profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 39 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the earring holder niche?
- 33 brands and 39 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in earring holder?
- Top complaints mined from reviews: Size-Overall, Value For Money, Strength. The return rate is 1.7%.
- When does demand for earring holder peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the earring holder niche?
- Listings span £4.31–£29.29; the average listing price is £9.78 (sweet spot $15–$100). The average incumbent carries 1,013 reviews — the moat a new listing must climb.