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Earring Gift Box

Fail

Prices span $2.67–$15.98, mostly outside the sweet spot, so Earring Gift Box is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£88K/yr255K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
54%top-5 click share · 28 brands · 42 sellers

Flapen Score

Earring Gift Box against its category

The dotted line is the Fashion average. Past it, Earring Gift Box is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Earring Gift Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Earring Gift Box 255K times last year and spent an estimated £88K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
255K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
5.3%
Market size, estimated
£88Ka year
Peak month
December7.5× the quietest month
Top search term
earring box83K searches a year

02 · Price

A sale here is worth £6.54.

Listings sell for £6.54 on average, from £2.67 to £15.98. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.54 that is £2K to £3K a year per listing.

Average price
£6.54under the $15 to $100 sweet spot
Price range
£2.67–£15.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #462 within Shoe, Jewellery & Watch Accessories. It carries 477 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
11.8%
Average rank
#462in Shoe, Jewellery & Watch Accessories
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
477per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Earring Gift Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

28 falling

Sellers

42

Top-5 brand share

57%

Top 20: 91%

Top-5 click share

54%

Top 20: 90%

Open market

39%

  • lvzhen21%
  • Realjoy14%
  • HUSAIHU8%
  • SUNNYCLUE8%
  • ELMA4%
  • Lanjue4%

Demand

Earring Gift Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Earring Gift Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • earring box83K/yr
  • earring gift box39K/yr
  • earring boxes gift22K/yr
  • earring jewellery box16K/yr
  • earring gift box small19K/yr
  • earring boxes12K/yr
  • earrings box11K/yr
  • earrings gift box10K/yr
  • jewellery box for earrings7K/yr
  • small earring box10K/yr

Reviews and returns

What reviews say buyers love and hate about Earring Gift Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.10

Box does not fit bag

The box itself is quite small at 7 x 9cm

Smaller than expected

Thickness16%−0.15

anything thicker than a simple stud earring or a necklace will not allow the tray to slide back in again neatly

Too thin

Very slim

Advertised Vs Actual Product9%−0.04

It looks less premium than advertised

Misleading info

Color9%−0.02

I dont buy the black ones now for this very reason

Only slightly negative is the colour was different than I expected

Colour Not Quite as Advertised

Mechanism Issues6%−0.06

Ring won't stand up inside

Love

Quality-Overall19%+0.49

Amazing quality

Great boxes good quality

Very well made

Gifting Purpose16%+1.70

Great for birthday present

Nice present

Lovely gift box

Value For Money15%+1.18

Well worth buying

Good value for money

Good value

Size-Overall12%−0.10

It is a lovely compact size

Fits everything in nicely

plenty big enough for what I needed them for

Advertised Vs Actual Product6%−0.04

As advertised

Item as described

True to advert

Return

0.8% Return rate 69% Fixable by listing

Size-Overall65%▅█▅▇▆▇

Box does not fit bag

The box itself is quite small at 7 x 9cm

Smaller than expected

Quality-Overall14%█▁▄▁▆▅

they looked a little cheaper than I had hoped

Compatibility-Overall4%▁▁█▁▁▁
Defective Material/Parts3%▇▇▁█▇▁
Functionality-Overall3%▁▁▁█▁▃

FAQ

Common Earring Gift Box questions

Answered from the same tracked data.