earring backs
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Good739.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Okay£207K£207K/yr · 378K searches
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Avg price
Bad£3.82avg listing price — sweet spot $15–$100
Price range
Bad£2.49–£8.31cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, earring backs is a £207K/yr Amazon United Kingdom market (378K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
earring backs market data
- Units sold / yr
- 50K–60K
- avg 1,500–2,000/product
- Revenue / yr
- £191K–£229K
- units × avg price
- Conversion rate
- 14.4%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 5.7%
- Avg brand age
- 28 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
27 rising
Sellers
51
Top-5 brand share
58%
Top 20: 94%
Top-5 click share
47%
Top 20: 87%
Open market
36%
- Humble Nook18%
- Medo14%
- Ailiver10%
- EETU9%
- LOX6%
- TEAMIOULING6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top earring backs search terms
- earring backs164K/yr
- earring backs for studs69K/yr
- plastic earring backs24K/yr
- silicone earring backs17K/yr
- earring backs plastic soft clear silicone13K/yr
- rubber earring backs15K/yr
- earing backs14K/yr
- backs for earrings for women7K/yr
- earrings backs8K/yr
- earring back5K/yr
Top earring backs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
450Pcs Earring Backs 10 Styles Earring Backs Safety Backs Clear Rubber Plastic Butterfly Shape Stoppers with Storage Box Earrings Stoppers for Womens DIY Jewelry Supplies
Medo£4.284.6★2,061 rev
Earring Backs Kit - 200 Pieces Stoppers Rubber Backs Pad Clasps Replacements for Womens DIY Jewelry Studs Supplies
Ailiver£2.734.3★358 rev
![Earring Backs Clutches Stainless Steel Butterfly Square Earring Safety Backings Pads Bullet Clutch Earring Stopper for Earring 6.5x4.5mm[Pack of 50]1](https://m.media-amazon.com/images/I/41+QjhvyFkL.jpg)
Earring Backs Clutches Stainless Steel Butterfly Square Earring Safety Backings Pads Bullet Clutch Earring Stopper for Earring 6.5x4.5mm[Pack of 50]1
EETU£3.474.4★2,295 rev
100 PCS Silicone Earring Backs for Studs 5mm*6mm
Humble Nook£3.164.2★44 rev
150 PCS Earring Backs for Studs Butterfly and Disc-Shaped
Humble Nook£2.954.4★48 rev
Newest
by launch date
100Pcs Earring Stoppers Transparent Silicone Safety Backs Hypoallergenic Replacement Backs for Stud Earrings & Dangle Earrings
BTOPB£2.8710 rev
100 PCS Silicone Earring Backs for Studs 5mm*6mm
Humble Nook£3.1644 rev
150 PCS Earring Backs for Studs Butterfly and Disc-Shaped
Humble Nook£2.9548 rev
Butterfly Earring Backs 200 PCS Silver & Gold 4.3x6mm
Humble Nook£3.5848 rev
Earring Backs 30pcs 5 * 4.8mm Silicone Metal Ring
Humble Nook£4.4344 rev
Trending
90-day click momentum100Pcs Earring Stoppers Transparent Silicone Safety Backs Hypoallergenic Replacement Backs for Stud Earrings & Dangle Earrings
BTOPB£2.874.1★
150 PCS Earring Backs for Studs Butterfly and Disc-Shaped
Humble Nook£2.954.4★
Butterfly Earring Backs 200 PCS Silver & Gold 4.3x6mm
Humble Nook£3.584.4★
100 PCS Silicone Earring Backs for Studs 5mm*6mm
Humble Nook£3.164.2★
500pcs Clear Plastic Earring Backs Safety Stoppers with Storage Box - Hypoallergenic Bullet Backs for Stud & Hook Earrings
The Bead Shop£4.914.3★
What buyers say about earring backs
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Excellent product”
“Come in a small”
“As advertised”
“Easy to use”
“They are comfortable”
“Complete security”
“Works well”
“The durability is equally as good”
“Keeps earrings securely fastened”
What buyers complain about
“Although a little bigger than I would like”
“Cheap”
“couldnt use”
“Awful first one broke immediately”
“too expensive”
“Too hard and too rigid so they get stuck on the earring wires”
“Too many small backs that are no use only one compartment the right size”
“its deceiving”
“I hate the butterfly style backs”
“The metal ones aren't hypoallegenic. that I can see”
Top return reasons
Common questions
- Is earring backs profitable to sell on Amazon United Kingdom?
- The niche generates £207K/yr across 32 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Worth a look (56/100).
- How competitive is the earring backs niche?
- 27 brands and 51 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in earring backs?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 0.3%.
- When does demand for earring backs peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the earring backs niche?
- Listings span £2.49–£8.31; the average listing price is £3.82 (sweet spot $15–$100). The average incumbent carries 739 reviews — the moat a new listing must climb.