Earring Backs
MaybeReturns run at only 0.3% of orders. But prices span $2.49–$8.31, mostly outside the sweet spot, so Earring Backs is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 2,461 Fashion niches · +8 vs the category median of 4856
- Market size
- £207K/yr378K searches / yr
- 90-day growth
- -11.0%search demand this quarter
- Competition
- 47%top-5 click share · 27 brands · 51 sellers
Flapen Score
Earring Backs against its category
The dotted line is the Fashion average. Past it, Earring Backs is stronger. Inside it, weaker.
Market
The Earring Backs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Earring Backs 378K times last year and spent an estimated £207K. The top 5 brands take 58% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
14.4% of searches ended in a purchase last week.
Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £207K a year.
- Searches, last 12 months
- 378K
- Growth, 90 days vs prior 90
- -11.0%
- Conversion, latest week
- 14.4%
- Market size, estimated
- £207Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- earring backs164K searches a year
02 · Price
A sale here is worth £3.82.
Listings sell for £3.82 on average, from £2.49 to £8.31. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £3.82 that is £6K to £8K a year per listing.
- Average price
- £3.82under the $15 to $100 sweet spot
- Price range
- £2.49–£8.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #44 within Shoe, Jewellery & Watch Accessories. It carries 739 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 5.7%
- Average rank
- #44in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 739per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 0 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Earring Backs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
450Pcs Earring Backs 10 Styles Earring Backs Safety Backs Clear Rubber Plastic Butterfly Shape Stoppers with Storage Box Earrings Stoppers for Womens DIY Jewelry Supplies
- Price
- £4.28
- Rating
- 4.6/5
- Reviews
- 2,061
- Age
- 4y ago
Earring Backs Kit - 200 Pieces Stoppers Rubber Backs Pad Clasps Replacements for Womens DIY Jewelry Studs Supplies
- Price
- £2.73
- Rating
- 4.3/5
- Reviews
- 358
- Age
- 4y ago
![Earring Backs Clutches Stainless Steel Butterfly Square Earring Safety Backings Pads Bullet Clutch Earring Stopper for Earring 6.5x4.5mm[Pack of 50]1](https://m.media-amazon.com/images/I/41+QjhvyFkL.jpg)
Earring Backs Clutches Stainless Steel Butterfly Square Earring Safety Backings Pads Bullet Clutch Earring Stopper for Earring 6.5x4.5mm[Pack of 50]1
- Price
- £3.47
- Rating
- 4.4/5
- Reviews
- 2,295
- Age
- 4y ago
100 PCS Silicone Earring Backs for Studs 5mm*6mm
- Price
- £3.16
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 6mo ago
150 PCS Earring Backs for Studs Butterfly and Disc-Shaped
- Price
- £2.95
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 6mo ago
Trending
90-day click momentum
100Pcs Earring Stoppers Transparent Silicone Safety Backs Hypoallergenic Replacement Backs for Stud Earrings & Dangle Earrings
- Price
- £2.87
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 4mo ago
150 PCS Earring Backs for Studs Butterfly and Disc-Shaped
- Price
- £2.95
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 6mo ago
Butterfly Earring Backs 200 PCS Silver & Gold 4.3x6mm
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 6mo ago
100 PCS Silicone Earring Backs for Studs 5mm*6mm
- Price
- £3.16
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 6mo ago
500pcs Clear Plastic Earring Backs Safety Stoppers with Storage Box - Hypoallergenic Bullet Backs for Stud & Hook Earrings
- Price
- £4.91
- Rating
- 4.3/5
- Reviews
- 351
- Age
- 5y ago
Newest
by launch date100Pcs Earring Stoppers Transparent Silicone Safety Backs Hypoallergenic Replacement Backs for Stud Earrings & Dangle Earrings
- Price
- £2.87
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 4mo ago
100 PCS Silicone Earring Backs for Studs 5mm*6mm
- Price
- £3.16
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 6mo ago
150 PCS Earring Backs for Studs Butterfly and Disc-Shaped
- Price
- £2.95
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 6mo ago
Butterfly Earring Backs 200 PCS Silver & Gold 4.3x6mm
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 6mo ago
Earring Backs 30pcs 5 * 4.8mm Silicone Metal Ring
- Price
- £4.43
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 rising
Sellers
51
Top-5 brand share
58%
Top 20: 94%
Top-5 click share
47%
Top 20: 87%
Open market
36%
- Humble Nook18%
- Medo14%
- Ailiver10%
- EETU9%
- LOX6%
- TEAMIOULING6%
Demand
Earring Backs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Earring Backs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- earring backs164K/yr
- earring backs for studs69K/yr
- plastic earring backs24K/yr
- silicone earring backs17K/yr
- earring backs plastic soft clear silicone13K/yr
- rubber earring backs15K/yr
- earing backs14K/yr
- backs for earrings for women7K/yr
- earrings backs8K/yr
- earring back5K/yr
Reviews and returns
What reviews say buyers love and hate about Earring Backs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Although a little bigger than I would like
Really small
doesnt fit
Cheap
Rubbish
Poor quality
couldnt use
quite hard to open without spilling the small backs
as they were very difficult for me to handle
Awful first one broke immediately
Not very durable
Fall off
too expensive
And although the price can look steep
Waste of money
Love
Great value
Excellent value
Excellent price
Excellent product
They are all well made
Good variety
Come in a small
A good variety of different sizes
Perfect fit
As advertised
As described
Does what it says
Easy to use
easy to attach
are easy to remove
Return
0.3% Return rate 79% Fixable by listing
Although a little bigger than I would like
Really small
doesnt fit
Cheap
Rubbish
Poor quality
its deceiving
These plastic earring backs are, as was previously stated, very narrow,
couldnt use
quite hard to open without spilling the small backs
as they were very difficult for me to handle
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Earring Backs questions
Answered from the same tracked data.